MAGISTER MANAGEMENT UNIV. MERCU BUANA STUDY CASE MARKETING MANAGEMENT Samsung Electronics Company : Question for Study Case discussion: 1. What are the ingredients of SEC’s corporate turnaround strategy? What are the implications for marketing mix policies? 2. How strong is the Samsung brand? Can Samsung pass Sony and become a top ten global brand? 3. As Chief Marketing Officer‚ what are Kim’s role and responsibilities? 4. What does Samsung (and Kim) have to do to become one of the top ten brands
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Culture is a way of life for people‚ and it helps construct the foundation for people’s values‚ beliefs‚ and choices in life. Culture makes societies unique‚ making it an essential element in influencing our everyday lives. As it’s carried from generation to generation‚ people will adapt to new technology and changes‚ but the principals remain the same. There is no doubt that my culture has influenced me in making almost every decision in my life so far‚ underlying what I’ve been taught and the values
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Managing Corporate Life‚ Student Life and Personal Life at the Same Time Kazi Abdullah Yeasir 061243030 English 105‚ Section 1 Mr. Abdus Salim December 19‚ 2010 Introduction There was a story of a little boy who used to hold hand of his father when crossing the streets‚ gossip for a long time‚ even the whole day along. He used to play with his father‚ go for fishing and most importantly he felt much secured being around his father. But he couldn’t spent his life with his father
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Arvind Pandey Caught in Business Web Arvind Pandey is a project manager at Al Saba Construction Company in Muscat. It s a flourishing company with several construction projects in Muscat and abroad. It is known for completing projects on time and with high quantity construction. The company’s Chairman is a rich and a highly educated Omani. A German engineer is Arvind’s Vice – President for urban and foreign construction projects. Three months ago‚ Al Saba had submitted a tender for a major
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Case 2.1 Organizational Culture: Life or Death 1. What values appear to be driving the doctors and nurses in the hospitals to treat heart attack patients? When treating heart attack patients it is essential that doctors and nurses work quickly but efficiently in a time based organized hospital culture. The value that seems to be driving doctors and nurses is having standardized protocols‚ flexibility when it comes to redefining the protocols‚ real time data feedback to measure success and working
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Presentation Outline Does Ford Need to Change Its Corporate Culture? I. Introduction – Segment length: 1:00. Total: 1:00 a. Relationship of Topic to Course i. Leadership ii. Power and Politics iii. Decision Making iv. Organizational Culture and Development b. Topic question: Does Ford need to change its corporate culture? c. Answer: Yes‚ mistakes in corporate decision making and failure to keep up with competition has left Ford’s market share dwindling. d. Methodology i. Survey (Primary)
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5.2 Proposal to Expand Into Corporate Advertising Videos VYP has been approached by Zubinos Coffee Shops Ltd to produce a corporate advertisement. This has highlighted the need and opportunity for VYP to venture into advertising which may improve costing and profit margins. Social media advertising is a huge and growing business. Social advertising revenue is forecasted to increase by 194% to reach $15 billion by 2018. Facebook‚ Twitter and Google+ are the most popular social networks with search
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but it is the explanation of some evil that people often wonder about. The writer of “Caught in the Widow’s Web‚” Gordon Grice‚ focuses the essay on his hunt for black widow spiders. Nevertheless‚ his purpose has a profound meaning. The black widow represents all of the unexplainable evil in the world. There is no explanation for the widow’s poisonous venom‚ nor for the malevolent people and occasions in life. Grice’s sinister tone for the duration of his work suggests that there is higher‚ complex
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Life in the Hispanic-American Culture: Vida not so Loca Mariah Brooke Cruz Texas A&M University-Corpus Christi Life in the Hispanic-American Culture: Vida not so Loca Introduction Family life has always been a topic of research and questioning. However‚ after reviewing different sources dealing with different backgrounds and perspectives‚ questions still remain. What makes the family? Do certain cultures really change the upbringing‚ mindset‚ and outcome of the individual? In the following
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Solution to Case 23 Evaluating Project Risk It’s Better to Be Safe Than Sorry! Questions: 1. What seems to be wrong with the way the NPV of each project has been calculated? Indicate without any calculations‚ how Pete and John should go about recalculating the projects’ NPVs. The NPV of each project has been calculated by discounting the cash flows at the 8% before-tax cost of debt. This is incorrect. Since the company has debt‚ preferred stock and common
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