Effect of Sales Promotion Activities on Consumer Buying Behavior SUBMITTED TO: Prof. Sunil bhardwaj Submitted by: DR. AKSHAY TYAGI (08BSHYD0049) AMIT SINGH BISHT (08BSHYD0077) ASHUTOSH KUMAR SHARMA (08BSHYD0160) LAVEENA GUPTA (08BSHYD0839) SUGANDHA CHAWLA (08BSHYD0375) SECTION E DATE 22 DEC 2008 INTRODUCTION Consumer has been playing the key role in the business growth models of all sectors. The change from “Push” to “Pull” strategy has opened up doors for research on
Premium Sales promotion Marketing Promotion
“Global Consumer Culture is a beguiling illusion that completely glosses over the hard realities of national‚ ethnic and religious differences. It is therefore a dangerous fiction for the marketing manager to engage with.” Discuss‚ with examples. Introduction Globalization has made a more variety of products available for all consumers. In this sense‚ globalization increases differences‚ rather than generate homogenization (Lee & Usunier‚ 2009). Moreover‚ global influences are adapted to local
Premium Culture Brand Marketing
Introduction Impulsive consumer behavior is widely recognized nowadays. Impulse buying accounts for almost 80% of purchases in some product categories and shopping is a major leisure and lifestyle activity in many countries (Kacen & Lee 2002). Impulsive buying generates over $4 billion of annual sales in the United States. Impulsive consumer buying behavior is regarded as a hedonically complex purchase behavior in which the thoughtful‚ deliberate consideration of all information and choice
Premium Emotion Psychology
Understanding the rural consumer The biggest challenge is to understand the perceptions‚ viewpoints and actual needs of the rural people‚ which is dramatically different from urban people. Low per capita income India is the fourth largest economy in the world due to a strong economic growth but still has a low per capita income of 1570 dollars It results in low consumption pattern as compared to the urban population. Low literacy levels There are not enough opportunities for education in
Premium India Uttar Pradesh Urban area
References…………………………………………….. 8 To: Marketing Manager From: Marketing Assistant – Roman Date: 11th November 2013 Subject: Consumer Buying Behaviour in launching new product (Škoda Octavia) 1.0 Introduction As part of my role as Marketing Assistant I have been asked by the Marketing manager to give an insight into the buying behaviour of its target consumers using the Howard-Sheth consumer buying framework and show how response hierarchy effect model can be used to facilitate the company to make effective
Premium Marketing
SURNAME FORENAME SEMINAR PAPER NUMNER Introduction In this essay I will be analysing what influence the recession has had on consumer behaviour and the cause behind those changes in performance. A recession is defined as two straight quarters of depressing economic growth‚ as measured by the gross domestic product (GDP) of the country. Consumer behaviour can be defined as ‘The study of when‚ why‚ how‚ and where people do or do not buy products. The recent recession began in December
Free Unemployment Inflation Macroeconomics
“DECISION-MAKING STYLES OF GENERATION Y CONSUMERS IN THE PURCHASE OF FASHION APPAREL IN KEMPTON PARK” LAWRENCE MANDHLAZI M Tech: Marketing Dissertation submitted in fulfilment of the requirements for the degree of Magister Technologiae in the Department of Marketing‚ Faculty of Management Sciences‚ Vaal University of Technology. Supervisor: Prof. M. Dhurup The financial assistance of the Central Research Committee of the Vaal University of Technology towards this research is hereby acknowledged
Premium Decision making Decision theory Decision making software
individuals against the risk of medical expenses‚ such as payments for the diagnosis‚ cure‚ mitigation and treatment that could be very expensive. Morrisey (2008) states that the requirement for insurance is for reflecting the maximum amount that consumer would expect to pay‚ to avoid the financial loss. Considered one of the Australian leading health insurance brands‚ ahm health insurance has launched family health insurances plan as a promotional package for large families or those who claim regularly
Premium Advertising Marketing
Consumer Buying Behavior Consumer buying behavior can be defined as the way in which consumers or buyers of goods and services tend to react or behave when purchasing products that they like. Buyers tend to exhibit different types of buying behavior when they are in the process of purchasing goods and services and the behaviors witnessed are influenced by the type of product he/she wants to buy. Consumer buying behavior involves a long process where the buyer has to identify the product‚ study well
Premium Psychology Consumer Consumer protection
MPRA Munich Personal RePEc Archive E ective advertising and its in uence on consumer buying behavior Ghulam Shabbir Khan Niazi and Javaria Siddiqui and Burhan Ali Shah and Ahmed Imran Hunjra Quiad-e-Azam University Islamabad‚ Pakistan.‚ Federal Urdu University of Arts‚ Science‚ & Technology Islamabad‚ Pakistan‚ Iqra University Islamabad Campus‚ Pakistan 2011 Online at http://mpra.ub.uni-muenchen.de/40689/ MPRA Paper No. 40689‚ posted 16. August 2012 10:02 UTC 114 Information Management
Premium