MARKETING RESEARCH Submitted by: Roopal Jain Aishwarya Maurya Tamanna Mordani Shubhangi Patankar Sarita Santoshini TYBMM‚ Advertising‚ 2013 Title “There has been a significant change from mainstream retail shopping towards online shopping in the last four years” INDEX 1) Abstract 2) Introduction 3) Review of Literature 4) Method 5) Data Analysis and Interpretation
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Research Brief Contents: 1. Background 2. Project Rationale 3. Objectives 4. Outline of Possible Method 5. Reporting and Presentational Requirements 6. Timing 1. Background Systems Interiors began trading in 1986 as the office furniture supply division of the BDS group of companies. BDS Group Ltd is the parent company of the BDS group of companies‚ the first of which was formed in the early 1940’s. The Group’s business activities include construction‚ house building‚ shopfitting‚ window and
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This survey (attached on Pg. 3 & 4) that I personally received electronically is from Expedia that asks me to write about my recent stay in Intercontinental Presidential Hotel in Cancun‚ Mexico. Overall‚ I really like the organization‚ and the variation of quantitative/ qualitative and general/ detailed questions of this survey. It starts with “Rate Your Hotel Experience” stay on the top. In this section‚ it is a quantitative survey that asks you to rate each criterion from 1 to 5. I also like
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Market Research Proposal Launch of White chocolate by Cadbury Submitted to Prof. Satya Bhushan Dash Submitted by GROUP 1A Gaurav Singh PGP25017 Hariharan D PGP25018 Himanshu Garg PGP25019 Karthik S PGP25021 Girish Sahani PGP25042 Saradha Nandhini PGP25047 March‚ 2010 Table of Contents Introduction 2 Management Decision Problem 2 Marketing Research Problem 2 Research Objectives 2 Research Design and Methodology 2 Research Tools 2 Research Questions and Hypotheses 2 Questionnaire 2 Data Analysis
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Product Market Analysis COM/100 November 17‚ 2013 Product Market Analysis Paper In 1873‚ Adolph Coors and Jacob Schueler‚ both German immigrants established Golden‚ Colorado brewery. In 1880‚ Coors bought out his partner and became the sole owner of Coors Brewing Company. Today Molson Coors Brewing Company is the third largest brewing company in the United States (Molson Coors‚ 2013). In 1990‚ Coors Brewing introduced Coors Rocky Mountain Spring Water. The product was short lived and was
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Market Research Report Pepsi Cola MKT201: Market & Audience Research Brand loyalty of generation Y to the Pepsi-Cola brand Table of Contents Summary of Background 2 Marketing Problem 3 Research Methodology 4 Research Objectives 4 Hypothesis 5 Marketing Research Problems 5 Analysis Steps Taken 6 Statistical Procedures 7 Findings from Analysis 8 Recommendations and Implications 9 References 10 Appendix 1 11 SURVEY 11 Appendix 2 13 SURVEY RESULTS 13 Summary
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References: * RNCOS INDUSTRY RESEARCH SOLUTION (2011) INDIAN DTH MARKET FORECAST TO 2015 * KUMAR‚ G * KOTHARI‚ AMI & VELISETTY SWATHI SOOD PALAK (2010) COMSTAT 2010- TATA SKY * VARMA S * RAJPUT‚ S. S. (2009) MAKRET STRUCTURE: INDIAN DTH INDUSTRY * BUYERS GUIDE- ELECTRONICS FOR YOU- FEB 2009
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the onset of more gaming stores recently. This paper is a market research and analysis on the state of the online shopping and gaming market in regards to market size‚ trends‚ demographics and potential. It also observes the status of CanGo’s competitors in various segments of the market and several competitor’s services and product offerings have been examined in relation to that of CanGo. Analysis of online shopping and gaming market As technology continues to take shape‚ E-commerce continues
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10/18/13 Kingsford Charcoal Marketing Analysis Kingsford Charcoal Unit 4 12/1/2010 1. Given your analysis of the Kingsford case‚ what are (or reasonably could be) the key drivers impacting the observed trend towards declining growth rates in recent years? How would you prioritize these issues? Make sure that you include your rationale in your answer? There are many reasons that are leading to a decline in growth rate of the entire charcoal category in the years leading up to 2000 and
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MBA 560 – Marketing Principles Case Analysis Pepcid AC Racing to the OTC Market The managers at Johnson & Johnson/Merck Consumer Pharmaceuticals Co. (JJM) have two options regarding their newest over-the-counter (OTC) drug Pepcid AC. The first option would be to pursue both claims of treatment and prevention‚ which would help differentiate their drug from other competitors OTC drugs that are also pending FDA approval. The first option could require up to 9 months of additional studies
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