The company I chose to research is Southwest airlines. It has been one of the most successful airlines in the US‚ and with very high customer service ratings. This is very impressive to attain by such a small company in a very tough industry. Southwest is able to achieve such levels by having a clear mission of providing low-fare travel using a point-to-point system and not having a hub-based system. The company operates in relatively shorter routes and only maintains one plane type‚ its famous Boing
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business strategy is identifying the organization’s core competencies. Therefore‚ an important part of strategic planning is identifying and predicting the core competencies. Core Competencies According to Prahalad and Hamel (1990) “Core competencies are the collective learning in the organization‚ especially how to coordinate diverse production skills and integrate multiple streams of technologies.” From their points of view the core competencies are the collective knowledge and skills
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com The Impact of Core Competencies on Competitive Advantage: Strategic Challenge Jehad S. Bani-Hani Department of Business Administration‚ Jadara University‚ Irbid‚ Jordan E-mail: dr_jbanihani@yahoo.com Tel: +962-777404102; Fax: +962-2-7201210 Faleh‚ Abdelgader AlHawary Department of Business Administration Applied Science Private University‚ Amman‚ Jordan E-mail: Alhawary2002@yahoo.com Tel: +962-795777198; Fax: +962- 6- 5232899 Abstract This study examines the impact of core competencies on competitive
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Hello MAS 160 folks‚ Here is a compilation of what you all have submitted as questions you think would be useful to familiarize yourselves with for the purposes of your midterm in this class. Please note that this is not a direct study guide in that it is not based on what the actual midterm looks like‚ as we as your TAs do not have access to the actual exam. Rather‚ this “skeleton” of questions (the hope is) could be of use to you in ordering your notes‚ remembering certain themes‚ concepts‚
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Marketing mix - Product Agenda ✦ Product ✦ Service ✦ Product life cycle ✦ Experience Aim: transform strategic decisions already take into a sustainable and attracted commercial offer. From a managerial point the key question is: how can we transform our decision‚ our value proposition into something that can be bought by the market? We have to consider that there are several models that have been suggested over time to depict from a managerial view point what marketing mix meansthey clarify the
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Comprehensive Term Project United Airlines [pic] Prepared By: Presented to: Jeffrey R. Nystrom Management 4500 Business Policy and Strategic Management November 18‚ 2008 Table of Contents SECTION 1: CASE STUDY 1 1.1 Background / History 1 1.2 Organizational Mission 1 1.3 External Environment 2 1.4 Internal State of Affairs 4 1.5 Generic Strategy 5 1.6 Long-Term Objectives 5 1.7 Grand Strategies 5 1.8 Short-Term Objectives
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FAD template applied in physical product- 3D Printing FAD template applied in service product- Butler service in hospitality industry What a small startup company can learn from this book What an established‚ multi-billion dollar company can learn from this book Summary The most important ten points in the book For chapter 1‚ technology life cycles and the product life cycles are used to understand the diffusion of technologies and products. From the cycles‚ people can know
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Assessing Corporate Culture: Southwest Airlines Q Organizational Philosophy‚ Mission‚ Vision‚ Values Southwest Airlines clearly outlines their values in their corporate mission statement: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit (www.southwest.com). This mission both describes the company ’s approach to its workforce‚ and the customer at large. Rather than
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According to this article‚ core competencies involve many different people on many different levels. Core competencies are concepts that are enhanced as they are used; unlike physical assets of the company that become outdated with time and deteriorate‚ core competencies develop as they are shared and applied throughout. The concept has three key requirements for a company to view it has a central means to its way the company or employees work. One requirement for a core competency is that it is not
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CASE 3: STRATEGIC CHOICES AT THE SINGAPORE AIRLINES GROUP Strategic Management and strategic Competitiveness Productivity Enhancement 1) Deployment of Technology 2) Total Involvement 3) Incentives The External Environment A) General Environment 1) Demographic • Malaysian Airlines (regional competitor)‚ which is geographically closed to Singapore‚ were imitating SIA’s strategy (threats) 2) Economic • Global financial crisis – reduced demand
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