The power of “in-store” digital advertising in India G.M.Jayaseelan* * The author is an assistant professor of marketing and strategic management with Sprott School of Business‚ Carleton University‚ which he joined in 2005 teaching at the offcampus programme in India. He has served as Head of Department of Marketing (20052007) at Kohinoor Business School and Centre for Management Research‚ and is Chair of the Kohinoor Brand Committee (2007 onwards). He had worked with Dr.Nicolas Papadopoulos in
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Executive Summary Bensai Halstadt and Kaethe Villanova are the principals of Regali Luxuri. Regali Luxuri is a specialty gift boutique located in the enterprising warehouse district of west midtown in Treschicburg. We specialize in an assortment of high-quality merchandise ranging from customized business cards and greeting cards to personalized apparel and home accents. Regali Luxuri caters to middle-to-upper class and affluent clientele. Our company image exemplifies what customers are seeking
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In the article “Waiting in Line at the Drugstore” the narrators says that how one can utilize an unpleasant circumstance to his benefit. The narrator describes his story how he was treated in the drugstore. And how he utilizes is time by reading books while waiting in the line and how it proved to be beneficial to him in his future. He expresses his story in order to inspire people. The narrator through his writing wants to convey that people should know how to utilize their opportunity. I have
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The short story “The Worn Path” written by Eudora Welty is about an old Black woman’s trip into to the local town. The woman’s name is Phoenix and she is going to town to get medicine for her sick grandson. However‚ as she travels along the path Phoenix encounters several obstacles that show that along with her old age and deteriorating body her mind is slipping away from her as well. Phoenix is an elderly black woman who is charged with the task of taking the long trip through the woods and in
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CHAPTER 1 INTRODUCTION A Pizza store is an establishment wherein pizza – an oven-baked‚ flat‚ round bread typically topped with a tomato sauce‚ cheese and various toppings is made and sold. Pizza stores become emerging fast food in urban area‚ just by hearing the word "pizza" brings a smile to the face of just about every Filipino. Whatever style or variety pizza invariably makes it to the top of their "favorite food" lists. Some
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AMITY UNIVERSITY UTTAR PRADESH Introduction Store choice is a decision that a shopper is fairly involved in. It is important for a store to understand this behavior for developing marketing strategies to attract and keep its clientele. It is found that shoppers choose the store based on many aspects that could be classified as primary and image based. It is also found that the importance of each of these aspects changes with the kind of store the shopper wants to visit. In the Indian context
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In the 1940s a common theme in most stories written was racism. There is no exception here with the short stories "Battle Royal" by Ralph Ellison and "A Worn Path" by Eudora Welty. These stories were written in the times when racism was a huge problem. Both these authors take the issue head on and really rub our faces in the truth. Along with the theme of racism‚ the stories tell us that a person who feels love towards someone or something will have a purpose in life and will strive to overcome
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Literary Analysis: Hotel on the Corner of Bitter and Sweet as a Historical Fiction In Jamie Ford’s historical fiction Hotel on the Corner of Bitter and Sweet‚ this split narrative focuses on two eras: 1942 and 1986. Within these era’s‚ Ford’s novel focuses on a Chinese boy‚ Henry Lee‚ and what it was like to grow up in the international district with prejudice everywhere‚ especially in his own family being a first generation American. His novel tells the story of Henry‚ as well as a Japanese girl
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at caught my attention the most out of this aisle was the “Baby Newborn” doll because of how real the baby doll is compared to a real baby. On the back of the box it says‚ “Without you‚ Baby Newborn could not survive. Through your love and support‚ Baby Newborn can grow up to be just like you.” Already‚ this doll and that message‚ tells young girls that they are able to provide and take care of a baby on their own‚ even though the “Baby Newborn” doll is just automated. To take care of the “Baby Newborn”
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Eudora Welty’s “Why I Live at the P.O” describes a Southern American family‚ narrated by a dominating older sister. Known only as “Sister‚” she attempts to convince readers that her family is the reason that she lives at the post office‚ however‚ the actions of the wealthy family suggests her unreliability as a narrator. Throughout the manipulating lies within the family‚ Welty’s classic American comical story relates to mainstream literature throughout the drama of a typical family but the unusual
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