This chapter introduces all of these terms and gives an overview of their place in the marketing world. CHAPTER OBJECTIVES Students should be able to: 1. Understand the relationships between the world’s hospitality and travel industry. 2. Define the role of marketing and discuss its core concepts. 3. Explain the relationship between customer value‚ satisfaction‚ and quality. 4. Discuss how marketing managers go about developing profitable customer relationships. 5. Understand
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Service Plc-Cost of Capital Objective: Lex service Plc sold its various subsidiaries and other assets in between 1991 and 1993 which provides more than £340 million of funds. To reinvest this huge amount of funds it evaluates many investment options and acquisitions. To evaluate the worth of new investments‚ Lex uses discounted cash flow analysis. In order to employ DCF analysis method‚ discount rate or cost of capital required. Now the question is arises ‘what should be real cost of capital’. Case
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process and that of a typical restaurant? How do these differences affect a customer’s dining experience? Method Typical American food: you order form the menu and the bus boy will bring to your table Food is prepared table-side. Provides unique “dinner and a show” type of experience. Floor plan: Allows more floor area for dining (only 22% of space is for preparation‚ storage and office space) Small bar/lounge area - Attentive: reduces labor cost and improves quality of service
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Marriot Corporation : the Cost of Capital. In front of Dan Chores is the issue of recommending three hurdle rates for each of Marriott Corporation’s three divisions‚ which have significant effect on the firm’s financial and operating strategies as well as its incentive compensation. Marriott Corporation had three major lines of business: lodging‚ contract services and restaurants. Also Marriott had its growth objective‚ to remain a premier growth company. The four components of
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Cost of Capital at Ameritrade What factors should Ameritrade management consider when evaluating the proposed advertising program and technology upgrades? Why? Mr. Ricketts believes that his role as CEO is to maximize shareholder value by accepting any project whose expected return on investment is greater than the cost of capital. Therefore‚ the main factors that Ameritrade management should consider are the expected return on investment for the project‚ and how this compares to the project’s
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NIKE‚ INC.: COST OF CAPITAL Book value vs. Market value While calculating the Nike’s cost of capital using both the book value (Exhibit 1.1) and the market value (Exhibit 1.2)‚ I could notice the mistake Cohen made finding the equity value. Cohen used the book value to reflect equity value. Although the book value is an accepted measure to estimate the debt value‚ the equity’s book value is an inaccurate measure of the value perceived by the shareholders. Since Nike is a publicly traded company
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Telus: The Cost of Capital Telus needs to calculate the cost of capital from the variety of data given. The cost of capital is determined mostly by how the funds are used rather than where they were obtained from. It relies on the risk of investments Telus involves in‚ therefore‚ depending on cost of both equity of debt as described below. Also note that‚ even though the preferred shares are not attractive to issuers and may not get issued again‚ it is still on the company’s balance sheet and affect
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addition‚ they did not take into consideration that as a global company with operations in countries that are hugely different from the U.S they needed a more sophisticated way to think about risk and the cost of capital around the world. besides‚‚ with AES’s international expansions‚ the model of capital budgeting was not supposed to be exported to projects overseas‚ since the same model became increasingly strained with the expansions in brazil and Argentina because hedging key exposures such as regulatory
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Marriott Corporation: The Cost of Capital T c=income taxes of 1987 / income before income taxes of 1987 = 175.9/398.9 = 44% Step 1:From the Exhibit 3 ß equity for each firm in this industry are below Marriot Corporation 1.11; Hilton Hotels Corporation .76 ; Holiday Corporation 1.35 La Quinta Motor Inns .89; Ramada Inns‚ Inc 1.36. Step 2: For each firm in the industry‚ to estimate bunlevered using the bequity estimate: bequity = [1 + (1-TC)Debt/Equity]bunlevered bunlevered of Marriot= 1.11/[1+(1-
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Love Prevails “Idea: Sonnet 61” by Michael Drayton is a fourteen line Petrarchan sonnet that dramatizes the conflicting emotions that arise from an intimate relationship coming to an abrupt end. After analyzing and doing several closer readings‚ I learned that “Idea: Sonnet 61” is actually about the poet’s own conflicting emotions and feelings from a harsh break up. However‚ it was no ordinary and flippant relationship. It was a serious relationship that involved great amounts of passion that
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