"The creative aspects of advertising strategy" Essays and Research Papers

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    creative thinking

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    50% Creative‚ 50% Thinking. For what purpose are you communicating? For a particular purpose. You have to be clear that you are making a recommendation. Develop your point of view. Should be as refreshing and insightful as possible. If you want them to act according to what you have in mind. You can believe in anything you want. Based on your assumptions‚ you can have a certain sort of beliefs. There will be higher expectations placed upon you as we advance in creativity. Is there

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    Creative Dialogue

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    Creative Writing Assignment DIALOGUE (A cacophony of bells ring throughout the store as the front door opens and a man walks in. The cashier‚ Stella‚ looks to see who has entered the building but only captures a glimpse of a disheveled‚ black overcoat quickly swerving through aisles.) Rose: Hello? Sir‚ may I help you find something? (Stella’s question remains unanswered by the mysterious man. She leaves the cash and attempts to locate him.) Rose: Sir‚ we have a wonderful selection of

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    Religion and Advertising

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    Advertising and Religion Anyone who seems to be in the business of promoting themselves or their product is turning to religion to gain a larger audience. Take the religion of Kaballah for instance‚ five years ago many of us would openly admit that we had never heard of the religion before. But now‚ thanks to the media many of us know Kaballah is the religion practiced by such celebrities as Madonna and Britney Spears. In all actuality Kaballah is a more spiritual branch of the Jewish religion

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    Aida Advertising

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    AIDA An advertising agency is a business or service dedicated to planning‚ handling and creating advertising for clients. These agencies are independent of clients and provide their skills and views to sell client’s services or products. Advertising agencies can also manage branding strategies‚ marketing and sales promotions for its clients. For an advertising agency‚ it is very important to realize that they can increase sales with their effort. Truly speaking‚ advertising agencies are minds

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    Politics in Advertising

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    Democracy is form of government where a constitution guarantees basic personal and political rights‚ fair and free elections and independent courts of law. Political marketing can be percieved as being not just about political advertising‚ also political broadcasts and electoral speeches. A wide range of political marketing includes the rise of political consumers and market intelligence. According to all these information‚ political marketing is beneficial for democracy because politicians advertise

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    Creative Writing

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    Emma’s creative writing ideas -Think creatively – Try not to use the first idea that comes into your head from a stimulus because chances are other people will have that same idea. If you are really stuck for ideas try changing time periods‚ set it in the future or the past‚ or a different country. Done to death ideas about belonging include the migrant experience and teenagers in school- if you can somehow twist these overused ideas into something unusual then they may be ok to use. -Use sensory

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    Merits of Advertising Advertising is an indispensable part of the marketing strategy of any product or service. A proper advertisement has a great impact on the sales of the product and that is why companies spend huge amount of money to make effective advertisements. Needless to say‚ there are many advantages of advertisements. Mass Reach- Advertising is a communication medium which can reach a wide range of people over a broad geological region. For example- advertising via a daily newspaper

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    Executive Summary 3 2.0 Background of Creative 4 3.0 Business/Revenue Model 4 4.0 Social Media In The Existing Model 6 5.0 Our Proposals For Social Media 7 5.1 FaceBook 7 5.2 Twitter 10 5.3 Blog 12 5.4 YouTube 13 6.0 Benefit-Cost Analysis 14 7.0 Sustainability 15 8.0 Conclusion 16 Appendix I: Modified Screenshots Appendix II: References 1.0 Executive Summary An innovative player in the electronics industry‚ Creative technology Ltd. has successfully captured

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    Puffery in Advertising

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    where the advertiser “puffs up” the product to seem more than it is. This can seem misleading or deceiving to consumers because puffery is not illegal and is a common and effective method used in advertising. I think there is nothing wrong about puffery because it is a necessary technique to enhance advertising‚ in which I encourage further use of it. Some claims that make up puffery may be false‚ but they are not lies because they cannot be disproved or proved. Fore example‚ a company may claim that

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    Aspects of Psychology

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    The three perspectives that I have chosen to compare and contrast are Behaviorism‚ Psychodynamic‚ and the Humanistic approach. These three approaches each seem to focus on more "tangible" types of evidence‚ not any physiological evidence or reasons. The first two‚ Behaviorism and Psychodynamic‚ both focus on how specific stimuli may affect or cause certain behaviors. Whereas the third‚ Humanistic‚ is more concerned with the uniqueness of the individual. The behavioral perspective was first

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