"The creative aspects of advertising strategy" Essays and Research Papers

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    Aspects of Myanmar

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    Kachin In the Kachin state the inhabitants are racial groups such as Kachin‚ Bamar‚ Shan‚ Chin‚ Naga etc. The main religious are Buddhism and Christianity. The majority of the people there speak Myanmar‚ racial dialects such as Jinphaw; Rawan‚ Lisu‚ Lacheik‚ etc are also spoken. There is traditional Manao Festival of Kachin nationals. Htaungka dance of the Kachin nationals is also popular. New Year festival‚ wedding ceremonies and harvest festivals are also held. Kayin The national races such

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    Celebrity Advertising

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    Celebrity Endorsement 1. Introduction In the past two or three decades celebrity advertising/endorsement has become common practice amongst brands that wish to create and maintain attention‚ as well as increase product or brand recall rates (Erdogan‚ 1999). However‚ the juxtaposition of brands and organisations with admirable figures that possess qualities such as likeability‚ attractiveness‚ trustworthiness and credibility is not a new phenomenon (Erdogan‚ 1999). It is believed that an eighteenth

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    Advertising Ethics

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    Criteria for Ethical & Unethical Advertising When a company markets a product‚ advertisers will use various strategies and techniques to lure consumers into purchasing their products. Sine the company’s ultimate goal is to get you to purchase their product‚ they will often misinform or mislead a consumer into thinking that their product can deliver or perform in someway it does not. The motive behind unethical advertising is the burden companies are constantly tasked with of breaking through

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    Stereotypes In Advertising

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    However‚ there are other methods to advertise more accurately. For example‚ in the book The End of Advertising as We Know it‚ the author lists key points a corporation can do in order to preach about their ad truthfully and righteously in the following quote: "Tell the truth‚ tell it all‚ and tell it fast. Do something to make things better. Have a theme

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    Advertising for Advocates

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    “A bar on advertising for Advocates in India under Advocates Act‚1961 and Bar Council of India Rules” ANALYSED BY: MOSES PINTO 5TH YEAR LL.B.(HONS.) ROLL NO. 512 ACADEMIC YEAR: 2012-13 PREFACE

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    Creative Writing

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    STRUCTURE ORGANIZATION is as important in creative nonfiction as it is in fiction. You need to have a plan before you actually sit down to write. You don’t want to ramble. This is as annoying in a writer as it is in a public speaker. You need to make sense of all the materials you have gathered. Some writers actually do outlines‚ which serve as blueprints for their essays or narratives. At the very least‚ they help the writer to focus‚ to be coherent. We generally think of structure in architectural

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    In Game Advertising

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    Yale Wolman 11/28/13 Applications Paper In Game Advertising: The Future of Advertisements Types of In Game Advertisements In game advertisement companies are given a choice as to what kind of advertisements they would like to put out in their video games. There are two types of advertisements to choose from: static and dynamic. Static advertisements are fixed placements at launch that stay after the release indefinitely. These advertisements are best used for brands that are never changing

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    Ethic in Advertising

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    Ethics in Advertising Preface: Advertising is any paid form of non-personal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. In today ’s fast-paced and high-tech age‚ businesses use advertising to make prospects aware of their products and services and to earn profits through increasing their sales and sales turnover. Advertising reflects contemporary society. The making of an ad copy‚ its message‚ its illustrations‚ the product advertised and the appeal used

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    Religous Aspects

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    The Puritan lifestyle was influenced heavily by the church and Christian beliefs. According to Discovery Education‚ “Church was the cornerstone of the mainly Puritan society of the 17th century.” Puritan laws were extremely rigid and the members of society were expected to follow a strict moral code. Due to this fact‚ anything that was believed to go against this code was considered a sin and deserved to be punished. The Puritans also believed strongly in the wrath of God and did everything they

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    Creative Brief

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    PROPOSED CREATIVE BRIEF: MAYBELLINE MAYBE SHE’S BORN WITH IT. MAYBE IT’S MAYBELLINE. The Product: 3 in 1 Express Makeup Stick 1. Who is the target audience: The target is young professional women (25-40)‚ all ethnicities and backgrounds. Women in this target market often lead hectic lives‚ juggling many different responsibilities and tasks on a daily basis. They maintain professional careers‚ are active in the community and may/may not have a family. As everyday makeup users‚ they are more

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