Creative Writing Story Writing On a quiet lazy Sunday afternoon‚ he got off the bus‚ walked down a quite lane to a small cottage with peeling paint and faded curtains. Suddenly a voice behind him asked “Are you looking for somebody…”‚he turned around only to find out a blue eyed girl with long curly hair till her waist; wearing a floral top and short pleated skirt that ended a few inches above her knee. He just kept staring at her for a few seconds
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variety of media. As GEICO’s V.P. of Advertising‚ I understand that choices must be made. We simply can not afford to make mistakes. Our ads need to be effective. The basic premise is that we want our ads to be noticed and memorable resulting in action taken by the consumer. A creative brief has been designed and will be utilized as a ‘road map’ in helping us answer two important questions – One “Who are we talking to?” and Two “What do we want to say?” The creative brief begins with identifying the
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ADVERTISING INDUSTRY ANALYSIS | SUBMITTED BY: Group 1 | Roshni Nair -46Shashank Sinha - 09Tejo Ram - 20Sweta Jain - 52Ratnesh Pandey - 60Swapnil Pande - 53 | | | | 4/6/2012 | | Introduction The purpose of advertising is to deliver a message‚ usually in order to sell a product or service. It is used to deliver an organization’s message to as many people as possible. The primary functions of advertising agencies are planning and creating advertising campaigns for clients and placing
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RURAL ADVERTISING IN INDIA ABSTRACT Villages are integral part of the Nation. Rural markets acquired greater importance in countries like India‚ China‚ etc. because of economic growth of the nations now highly depend up on the rural economy. Corporate companies are struggling a lot to get more sales/profits in urban areas i.e. almost all the companies are saturated in urban areas. “Go rural and be rural” seems to be the guiding principle of marketing. In this context‚ companies are diversified
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more effective than the traditional one? In my opinion‚ the heart of advertising is to be able to influence the buyer’s decision to buy the product and to be able to recognize the product. I think the reason why online approach becomes more effective than the traditional one because the customer is easy to receive‚ learn and respond through these advertising and the advertising cost is lower than some traditional advertising too. Moreover‚ it also helps companies to build some special relationships
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amounts. Also‚ it is the consumerists movement‚ consumer protection or consumer activism‚ which seeks to protect and inform consumers by requiring such practices as honest packaging and advertising‚ product guarantees‚ and improved safety standards. In fact‚ the word “consumerism” related to many different aspects: -Self-identity Nowadays‚ many teenagers seek respect from others by following others’ taste like purchasing similar brands to increase their self-identity in the social group. -Peer
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of Advertising This Essay is for People that are in VCE up to Elderly People Advertising is dated back to the Christian Era. One of the first known methods of advertising was outdoor signs‚ they would be painted on the wall of a building and were usually very eye catching. Archaeologists have found signs in the ruins of ancient Rome and Pompeii which advertised travelers to go to a tavern situated in another town. In about the 1440 ’s there was an invention of a movable-type of advertising which
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What is the Influence of Advertising on our children today? The influence of advertising on our lives‚ for both our children and us‚ for many years the influence of advertising has changed. Some people may remember when the advertisements of toy companies were directed at the adults instead of the kids‚ hoping that the adults might buy the products. Today’s advertisements have changed. Advertisements are more pervasive‚ sophisticated‚ and are now aimed directly at getting kids addicted to “products”
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large extent‚ good advertising leads to success‚ while bad advertising can mean failure. How can we evaluate whether an advertisement is good or not? How can advertisers make advertisements be attractive? There are several important factors in advertisements‚ especially the advertising language‚ and advertising language is different from any other kinds of language. Advertising language is very specific that lots of weasel words are used in advertising language‚ and advertising language are always
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From the Internet‚ to mobile‚ to video advertising; the World Wide Web is taking over. Consumer behavior is based on a large variety of details and cannot be simply described in one word. There are a variety of approaches to reaching consumers in the advertising of a product. As humans we all have a bittersweet longing for things‚ persons‚ or situations of the past. This statement simply defines nostalgia. Marketers and Advertisers use nostalgic advertising to connect with their consumers. The
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