February 28‚ 13 Develop the strategy Write the brief Write the ads Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What is a creative brief? The most important piece of paper the account team produces All the information that must be conveyed by the advertising A contract for you‚ the Creatives‚ and the Client. A team effort Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What it isn’t ... Set in stone A place to show off every fact you know or marketing
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Creative department The people who create the actual ads form the core of an advertising agency. Modern advertising agencies usually form their copywriters and art directors into creative teams. Creative teams may be permanent partnerships or formed on a project-by-project basis. The art director and copywriter report to a creative director‚ usually a creative employee with several years of experience. Although copywriters have the word "write" in their job title‚ and art directors have the word
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right answers rather than just one. Both of these kinds of thinking are vital to a successful working life‚ yet the latter one tends to be ignored until after college. We might differentiate these two kinds of thinking like this: Critical Thinking Creative Thinking analytic generative convergent divergent vertical lateral probability possibility judgment suspended judgment focused diffuse objective subjective answer an answer left brain right brain verbal visual linear associative reasoning
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would have a similar reaction toward Autumn Rhythm when first seeing it. When I had my first look at the piece‚ I was overwhelmed with the movement and the energy that seem to break out from the image. However‚ I am a little confused about the title and the actual piece itself. Why use such neutral colors to describe a season that is usually so full of color? Is there a hidden image that I should be looking for? Why is this piece entitled Autumn Rhythm? The pure chaos of this painting also makes
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outcomes such as productivity and quality; because creative thinking increases the quality of solutions to organizational problems‚ helps to stimulate profitable innovations‚ revitalizes motivation‚ upgrades personal skills and catalyzes effective team performance. Therefore organizations must motivate creative thinking because it is obvious that the success of businesses in the rapidly changing future will be determined by their ability to become more creative. Definition of Creativity: Creativity is
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How could I possibly disturb a universe full of “insidious intent” of which I am afraid (Eliot 15)? A universe of “ineffable gaudiness” (Fitzgerald 99) for the rich‚ where the negatives outweigh the positives. The constant discrimination and cunning intuition of “well-to-do people” (Fitzgerald 3)‚ leaving just scraps for the unfortunate deplorables of society. If “disturbing the universe” (Eliot 52) is possible‚ the world could be changed drastically for the better or for the worse; but no one has
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“Resentment” Many times when people are Isolated‚ they begin to feel resentment towards others. In the book A Child Called It by Dave Pelzer‚ he talks about his experience of growing up with an abusive parent. His relationship with his family was normal and loving up until around first grade. He began noticing his mother’s attitude changing towards him in a very negative way. It started with small punishments‚ and ranged to beating‚ and little “games”‚ as Dave Pelzer would call it. Throughout the
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| Creative Capitalism | Bus 201 | | Shante | 11/24/2012 | Capitalism ` It is said that Capitalism has improved the lives of billions of people. (Gates‚ 2008) However‚ there are still billions more who have not been so fortunate. Free market capitalism could be the answer that helps both the fortunate and the unfortunate. A free market is a market that is unregulated by any form of government‚ but instead by supply and demand. The idea behind the free market is that goods are allowed
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Child Called It Throughout the years I have read many pieces of literature. Some of the literature I have read has been forgettable‚ while others I will never forget. A Child Called It is the most memorable book I have ever read. David Pelzer wrote this book about his life‚ and the abuse he endured from his mother. There are many reasons why this book is the most memorable book I have read. The different emotions I felt while reading this book I will never forget. A Child Called It made
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Creative Curriculum 1. The Creative Curriculum Framework is composed of How Children Learn‚ What Children Learn‚ The Parent’s Role‚ The Physical Environment‚ The Teacher’s Role and the different learning areas. Each component plays an important role in making the curriculum effective for the learners. * Philosophy – Many teachers want to know how children learn and how to respond to their needs‚ so they must have guidelines on how to deal with those needs. Each individual learns in many
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