MARKETING 611 SECTION 005 CITIBANK INDIA CASE Learning Team A5: Mohammad Al-Ali‚ Greta Carlson‚ Patricia Ligon‚ Scott Schultz‚ Mike Xu‚ Max Young Word Count: 1496 In assessing the marketing strategy of Citibank India’s credit card business‚ Harpreet Grewal is faced with two choices: maintain the current strategy‚ with its higher margins but shrinking growth opportunities‚ or expand into new target segments/geographies with their attendant challenges and uncertainties. He would likely
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Manage funds for high net worth individuals‚ family trusts and pension funds. Investment Banker: An intermediary who arranges the sale of stock and bonds to raise capital for corporations. Also involved in arranging mergers and acquisitions of companies. 2. Draw a typical organization chart for a corporate finance department. Possibilities may or may not include: Chief Financial Officer‚ Marketing Analyst‚ Controller‚ Sales Administration and Analysis‚ Accounting Manager‚ Administrative Assistant
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Coins & Paper money will soon be replaced by Credit Cards. It is a fact that we live in a corrupt society. We hear a lot of robberies everyday. People are afraid to bring home money from the bank. These robberies are not only taking place at homes‚ but also there are pick pockets who rob people while traveling. People are frightened to take money with them for shopping. They face a lot of problems whenever they need to buy some expensive things. It is a common fact that new inventions take place
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Individual Case Report on Bank of America and the Chinese Credit Card Market Introduction & Problems Identification With its double-digit growth in revenue and net income in 2005‚ and successful merger with MBNA Corporation (MBNA) on January 1‚ 2006‚ Bank of America Corporation (BAC) has become the largest credit card issuer in the United States in terms of credit card balances. However‚ strong competitors in the American credit card market such as JP Morgan Chase and Citigroup have pushed BAC
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nowadays people are presented with numerous ways of paying for purchases. It is often said that electronically operated banking cards will displace the use of paper money and coins. However‚ I don’t believe that modern payment methods will take over completely from traditional banknotes and coins.. There are various advantages of modern monetary exchange. Firstly‚ it is now increasingly common for people to shop online where they cannot use paper money and coins to pay. Thus‚ people eventually
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to day life credit cards are used for purchasing goods and services by the help of virtual card for online transaction or physical card for offline transaction. In physical transaction‚ Credit cards will insert into payment machine at merchant shop to purchase goods. Tracing fraudulent transactions in this mode may not be possible because the attacker already steal the credit card. The credit card company may go in financial loss if loss of credit card is not realized by credit card holder. In online
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Documentary letter of credit When a buyer in one country wants to pay a seller abroad he asks his bank to «issue» or to «open» a letter of credit. It means that the buyer’s bank issues a documentary letter of credit. It is an agreement with banks‚ made by a buyer‚ provided certain conditions are fulfilled. The issuing bank asks its correspondent bank — usually in the seller’s country — to advise and confirm the credit. The advising bank informs the seller that the credit has been opened. As soon
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Questions 1. Should there be a minimum education requirement for the meter reader job? Discuss. In this job‚ a simple reading and writing skills test could replace the educational requirement. While Mr. McCord’s goal of upgrading the educational level in the company is commendable‚ the standard of education he is imposing is probably legally indefensible. It certainly will make Judy’s job more difficult. Having overqualified persons in jobs frustrates the workers and often results in too rapid
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Case Study: Hyundai Cards Marketing Strategy By: Innestasia Tjahyadi I. Introduction Hyundai Cards‚ sponsored by Hyundai Kia Automotive Group‚ was established in 1999. They joined in as the market follower‚ challenging the highly competitive credit card industry in Korea. In 2005‚ HyundaiCard formed a strategic alliance with GECF (part of GE)‚ which invested 678.3 billion won in the firm and became the largest shareholder. Through its corporation with GECF‚ HyundaiCard made effort to become
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internet-based shopping and banking. Over the years‚ credit cards have become one of the most common forms of payment for e-commerce transactions. In North America almost 90% of online B2C transactions were made with this payment type. Turban et al. goes on to explain that it would be difficult for an online retailer to operate without supporting credit and debit cards due to their widespread use. Increased security measures include use of the card verification number (CVN) which detects fraud by comparing
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