Assignment 1: Corporate Responsibility and Marketing Strategies Student: College Guy Professor: Dr. Neil Mathur Course: BUS 508 – Contemporary Business University: Strayer University Date: January 26‚ 2014 Assignment 1: Corporate Responsibility and Marketing Strategies Question 1: I believe Apple Inc. [mostly referred as “Apple” in this document] has met the ethical and social responsibility towards general public‚ employees‚ customers and shareholders/investors
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One of the most controversial issues that has been widely debated over the last two decades is the corporate social responsibility of organizations. Opinions about business’s social responsibilities lie mainly between two extremes. At the one extreme is the classical view that states business is an economic institution directed towards profit whose only responsibility to society is to provide goods and services and to return maximum benefits to shareholders (Robbins‚ Bergman‚ Stagg and Coulter‚ 2003:
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1 General Mills Corporate Responsibility MGT-153 Introduction to Business 2 Corporate Social Responsibility Corporate social responsibility is recognized as business activities that affect the community‚ and the impact of these activities in the community (Pride et.al.2008). This is important for businesses to connect with their community in order to create customer loyalty and to gain new customers. Customers often
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Ethics and Corporate Responsibility Chick-fil-A Founder‚ S. Truett Cathy states that “Religion is at the key of the family-operated business‚ says Cathy‚ whose son Dan is the chief operating officer and whose other son‚ Bubba‚ is a vice president. According to the family patriarch‚ “Our decision to close on Sundays was our way of honoring God and directing our attention to things more important than our business.” The company ’s stance on religion is so serious that part of its mission statement
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Tutorial 1-Read the ETHICS FEATURE. Corporate Social Responsibility for Competitive Advantage. Summarize the reasons why companies are adopting corporate social responsibility initiatives. What arguments support the pursuit of social initiatives by business organizations and what arguments suggest that the role of business is primarily to make profits? My view: The Corporate Responsibility (CSR) debate is very topical. In the past when considering corporate philanthropy (charitable giving by companies)
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Justin Simmons Corp Social Responsibility Looking back at the last three years there has only been one profitable quarter. It is too early to take on such a lucrative responsibility. It would be safer to wait two or three quarters to see exactly where we are financially and how much flexibility we have. Estimating that are next quarters are just like the last with a $2 million profit pre tax. The $500‚000 annual cost would be 6.25% of our total profits for the year. That is a low percentage but
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NIKE AND ITS APPROACH TO CORPORATE RESPONSIBILITY Nike is building a new approach to corporate responsibility (CR) that consider how it can harness the power of its business to influence social and environmental change‚ and the power of that change to help its business grow. Nike is made up of many smaller business units as well as functions‚ regions‚ distinct profit and loss centres and the like. As of 2006‚ its over acting goal was to see each and every business unit incorporating CR goals into
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Corporate social responsibility (CSR) refers to open and accountable business actions based on respect for people‚ community/society and the broader environment. It involves businesses doing more than just complying with the laws and regulations. All businesses these days recognise their role in environmental sustainability‚ ensuring that resources are used correctly so that they are obtainable to future generations. A business that fails to be seen to do the correct thing for the environment will
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Social Responsibility Project Report Submitted in Partial fulfillment of the requirement for the award of the Degree of Bachelor of Business Management of Christ University By Under the guidance of Jasmine Simi [pic] Department of Management Studies CHRIST UNIVERSITY Bangalore 2010 – 2011 DECLARATION I declare that this report titled‚ “Social Responsibility Project”‚ is a record of bonafide project work carried
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Corporate Social Responsibility Frameworks FRANCISCO L. ROMAN‚ DBA MARIE KRISTIN C. DE JESUS FACULTY‚ ASIAN INSTITUTE OF MANAGEMENT RESEARCH COORDINATOR‚ AIM RAMON V. DEL ROSARIO‚ SR. CENTER FOR CORPORATE SOCIAL RESPONSIBILITY JOAN KRISTINE E. CHUA RESEARCH AND ADMINISTRATIVE ASSOCIATE‚ ASIAN INSTITUE OF MANAGEMENT Working Paper 13 ― 013 THE AUTHORS Asian Institute of Management W.SyCip Graduate School of Business AIM Ramon V. del Rosario‚ Sr. Center for Corporate Social Responsibility
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