Cross-cultural literacy is a branch of literacy that looks at an individual’s ability to understand and appreciate the similarities and differences in the customs‚ values‚ and beliefs of one’s own culture and the cultures of others. There is no culture that can live‚ if it attempts to be exclusive in its own. This emphasizes on the importance of cultural literacy in its varying degrees in the global world. Therefore‚ as citizens of the global world‚ it is particularly important that all nations be
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1. What are LEGO’s values and corporate identity? How did these develop over time (prior to LEGO Media Int’l)? * The name LEGO in itself means “play well”‚ the beginnings of the corporate identity were designed into the brand name * GKC was responsible for the stud and tube system‚ which is recognizable within the logo‚ as well as meant that all Lego blocks could fit together * In the 1970’s‚ GCK designed the “ten lego characteristics” which today represents the guidelines for development
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Etiquette & Customs in Japan Meeting Etiquette . Greetings in Japan are very formal and ritualized. . It is important to show the correct amount of respect and deference to someone based upon their status relative to your own. . If at all possible‚ wait to be introduced. . It can be seen as impolite to introduce yourself‚ even in a large gathering. . While foreigners are expected to shake hands‚ the traditional form of greeting is the bow. How far you bow depends upon your relationship to the
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There are six principles of cross-cultural communication. The first principle states that the less someone understands about a culture and the more differences among one another the more difficulties they will have with communication. The second principle states that breakdowns occur due to cultural differences. The third principle is the belief that communicating across cultures helps people to better understand their own communication actions. They become more aware of the hand gestures and word
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are vast numbers of countries with various languages‚ religions and their cultural ethnicity. India has been referred to as a country which is a living example of unity in diversity. In today’s age of capitalism and free trade‚ borders are soon getting irrelevant and people are migrating‚ more than ever before‚ to achieve their personal and organisational goals. It becomes all the more important to understand cross cultural dynamics and its implications on international businesses looking to expand
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Introduction The topic of cross-cultural management is becoming increasingly popular. As more and more organizations expand globally‚ people from culturally diverse backgrounds have recognized the need to work together effectively by learning to be culturally sensitive. Although it appears that managing virtual teams is more complex than managing traditionally aligned teams‚ success of virtual teams in software fields would suggest otherwise. This paper focuses on the interactions of people
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a) What do you think is the key cross cultural concern in this case study? Chinese are often subjected to racial stereotypes such as the “Chinese Chink eyes”. The concern in this case study would be the fact that it propagates this stereotype. As the world is moving towards multiculturalism‚ Dubai is of no exception. The city of Dubai is a highly cosmopolitan society with a diverse and vibrant culture. The advertisement depicts patrons of other cultures developing slanted eyes. While the intention
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Cross Cultural Perspectives ETH/316 Cross Cultural Perspectives The company I decided to use was Starbucks Corporation. Starbucks has been an iconic symbol in the coffee industry here in the United States. It is a place where people go to meet‚ work; do school work‚ and many other things. Starbucks Corporation has created an atmosphere that makes people feel okay with spending six dollars or more on a latte. Although its great success in the United States and many other countries
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Cross-cultural marketing can be defined as the effort to determine to what extent the consumers of two or more nations are similar or different. In order for marketers to become successful‚ they must understand the psychological‚ social‚ and cultural aspects of foreign consumers that they wish to target. Marketers must focus on the differences between communication styles‚ as well as needs‚ among members of different cultures. When making decisions‚ consumer behavior is vital and must
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According to Cheesebro‚ O’Connor‚ and Rios (2010) “there are six principles in cross-cultural communication.” The first of these principles states that the more culture and language differences between people the more the likelihood of a communication breakdown. The second principle says when there is a communication breakdown it is often thought to be because of cultural differences. The reality is that these breakdowns are often the result of a misunderstanding. The third principle says that communicating
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