David Gilmour founded FIJI water. Extracting artesian water filtered from volcanic rock from the Yaqara Range of the Nakauvadra Mountains. In this pristine location with little‚ if any‚ pollution. Gilmour guaranteed the water of “highest purity”. What started as channeling water through a pipe to be bottled soon became a 110‚000 sq. ft. State of the art Bottling plant selling more than 50 million cases not only to the U.S.A. but all over the world. INTRODUCTION As FIJI water became bigger they
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Introduction FIJI Water LLC is a U.S. based company‚ that market its famous brand in more than a dozen countries out of its bottling plant located in the Fiji Islands. The product concept was developed in the early nineties by David Gilmour‚ the Canadian-born owner and founder of Fiji’s renowned Wakaya Island Resort.1 As of 2008‚ FIJI Water marketed its bottled mineral water in about a dozen countries in North America‚ Asia‚ Europe and the Middle East. It was marketed as FIJI Natural Mineral
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Fiji Water Mark Muraski BUS 330 Natasha Bell-Scott March 2010 Fiji Water Fiji water is more than just a rehydration product‚ it’s a lifestyle. In this paper I will explain how the three levels of product‚ augmented product‚ actual product and the core benefit relate to Fiji water. The packaging label is important to all manufactures and Fiji sells the idea well with its design. Fiji has used a new brand development strategy. When customers buy Fiji water they are showing that they
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Case Write Up Fiji Water and Corporate Social Responsibility Objectives of the case: 1. To understand how and why marketers have to embrace CSR to make their marketing strategies sustainable 2. To provide a forum for discussion‚ analysis and decision making on what the company can should do in order to successfully cope with the CSR challenges it faces Assignment Questions Answer the following questions based on your case analysis. 1. What factors contributed to the marketing
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International Management – 4th Case Study Summary – Fiji Water and Corporate Social Responsibility: Green Makeover or”Greenwashing”? 1. Introducing the Case The case traces the establishment and subsequent operation of FIJI Water LLC and its bottling subsidiary‚ Natural Waters of Viti Limited‚ the first company in Fiji extracting‚ bottling and marketing‚ both domestically and internationally‚ artesian water coming from a untouched ecosystem in the main of Fiji Islands. It takes us through the growth and
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influences of globalization on Fiji’s education system are that teachers from different countries‚ who come to teach in Fiji‚ will teach the students according to their own countries education system rather than adhering to Fiji’s education system. They also bring their own ideas and ways of their countries to teach in Fiji schools. The expatriates who come from overseas to Fiji also try to implement the knowledge of their own countries education system into Fiji’s education system. Different ideas
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The Melanesians and the Polynesians were first to settle in Fiji. Supposedly‚ the Fijian legend who went by Chief Lutunasobasoba led his people across the Pacific from Asia. These two diverse groups of people had established an improved society for this time period. Thousands of years later many famous explorers sailed past the island of Fiji‚ but never set foot on the island. The first European to encounter the island was Abel Tasman in 1643‚ which was by accident. Over a hundred years later British
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Date: February 16‚ 2011 To: Professor Koford From: Eric Walters Subject: Fiji Water Case Analysis As requested‚ I have looked at the case study. Below I have included the answers to the questions that you have posed to us. Ethical and Socially responsible Marketing and why marketers should be concerned about CSR and sustainability If a company markets ethically that means they are not just looking at what is legal‚ they are looking at what is morally right. To be socially
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QUESTIONS: FIJI WATER AND CORPORATE SOCIAL RESPONSIBILITY 1. What is ethical and socially responsible marketing and why should marketers be concerned about CSR and sustainability? It is a marketing philosophy that states a company should take into consideration what is in the best interest of society in the present and long term. It involves the customer at all times‚ how the consumer will benefit and focuses on full satisfaction of the customer not selling of the product. Socially responsible
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Fiji Bottle Water Brian Ford Principles of Marketing Kristin Brocklesby April 13‚ 2008 Fiji Bottle Water This paper will incorporate my opinion of why customers buy Fiji Bottled Water. I will utilize the three levels of product including the core benefit‚ actual product and augmented product. Lastly‚ I will give my suggestions on which brand development strategies make the most sense for Fiji. The Core Benefit When customers purchase Fiji water‚ they are buying more than just bottled
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