Mattel and Toy Safety Gabriel Caldwell BUS 250 Pof. Robert Hamamoto May 11‚ 2014 In 2007‚ the Mattel toy company recalled around 20 million of its toy products do to contamination of lead in the paint and safety issues dealing with parts of its products (magnets) that was manufactured in China. The Mattel Company is considered the “global leader’ in toy manufacturing with over 30‚000 people employed in over 40 countries and operates in more than 150 countries. The Mattel Company faces
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What is the true inspiration behind “Barbie Doll”? The moment a reader puts down the intriguing poem “Barbie Doll” they are immediately fascinated by the thought that society can be so shallow. The question that rang in my mind however a rather simple question to ask but the answer was is far more complicated; what could have been the motivation behind Percy’s famous poem? For instance one must take into account the time period in which the author was writing; the early 1970s or as many refer
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Bibliography: Barbie’s Success story (Case study) http://www.marlbe.com/ http://www.megaessays.com/viewpaper/4101.html http://collectdolls.about.com/b/2004/11/08/barbie-doll-creator-ruth-handler-to-be-featured-on-pbs-series.htm http://www.zimbio.com/Barbie+Collector/articles?error=Article+does+not+exist. http://www.ru.org/society/barbie-around-the-world.html
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Barbie’s Success Story Submitted By Kishor Chandra 92062 WMG 18 1 Question 1. Analyst observed that the Barbie‚ the main icon of American culture‚ reflected changes in American society. Analyze the changes in Barbie’s image over the years. Answer. Barbie was considered an icon of American culture across the world and a representation of the richness and luxurious lifestyle of the Americans. She was also regarded as a role model who inspired young girls to become independent and self
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popular Barbie doll created by Mattel‚ the idealized image of a woman in our patriarchal society is one who takes care of the home and is flawlessly beautiful with perfect skin‚ long legs‚ small waist‚ and slender figure. The Barbie doll is used as a tool for patriarchy in that it reinforces the notion that women should be domestic workers and maintain a feminine outer appearance. Also‚ patriarchal values affect girls starting at a young age as they unconsciously begin to believe that Barbie is what
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Mattel and Toy Safety Bus 250 Prof. J. Reece Amanda Wagoner November 18‚ 2013 Mattel and Toy Safety Mattel is an American based toy manufacture that was founded in 1945 by Harold "Matt" Matson and Elliot Handler. The company has been headquartered in El Segundo‚ California since it first opened. However‚ in 2007 the toy manufacture faced hard times when they had to do multiple recalls on their children’s playthings due to unsafe parts and hazardous materials (such as lead paint) the company faced
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Case Study I - Barbie 7 April 2011 This case study will examine five questions affecting the marketing of Barbie. It will consider the environmental factors affecting Barbie‚ a SWOT analysis‚ her position and the implications of it in the BCG Matrix‚ her target market‚ and my strategy if I was product manager of the Barbie line. 1. A number of environmental factors impact Barbie. Regarding the environmental factor of competition‚ Barbie has two major competitors -- dolls from Spin
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Barbie: The American Girl Goes Global Barbie which is produced by Mattle is the most known and successful baby doll all around the world. So there is a reason underlying this success. Firstly‚ Mattel’s global marketing strategy involves adapting fashion trends and cultural differences to its product. Since‚ Barbie has been successfully adapted to cultural differences in the United States‚ Mattel tried to adopt a regiocentric approach for Western European market. However‚ Mattel improved a
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In A Barbie World Life’s... In order for a product to be recognised as a “Popular-Culture” they must have four distinguishing characteristics. They are; firstly: being associated with commercial products; second: developing from a local‚ to a national‚ to a global level; thirdly: allowing consumers to have widespread access to it and lastly: constantly changing and evolving. All of which Barbie has shown throughout the years. These changes have been proceeding as with the procession of technology
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Introduction Mattel‚ the world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well known brands and products while being recognized as a highly responsible corporate citizen that makes ethics and safety a priority. However‚ Mattel has had to overcome a few hurdles in order to stay on top; the first major problem they ran into was the recall of millions of products in 2007. The recall of toys because of health concerns has hurt the company’s brand image with
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