Mattel’s Barbie Industry Analysis Mandy Hope April 4‚ 2011 Every second 2.5 Barbie dolls are sold. This contributes to sales of more than $1.5 billion U.S. annually‚ making Mattel’s Barbie the most successful doll in history. By the year 2000‚ Barbie and all accessories had become more than half of Mattel’s toy sales. Despite several other companies promoting Barbie-like dolls‚ their management showed little fear. All believed that the American public was so engrained with the brand and
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Case Analysis Mattel Company Shorter University MGNT 3410 Class 2 Team Assignment In 1945 the Mattel Company was founded in a California garage by Ruth and Elliot Handler and Matt Matson. The company got its start producing picture frames but soon realized the potential of the toy industry. The company that begun as a garage workshop became a publicly traded company in 1960 and sales exceeded $100 million dollars by 1965. Mattel changed the toy producing business
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October 31‚ 2012 Barbie- An American Icon Icons like Barbie recognized for their popularity and effects on society. Barbie is a subject of obsession all over the world. Collectors‚ consumers and even some designers become enthralled in the Barbie world. Designers create special designs to fit a specific trend of the high fashion runways. Collectors all over the world collect and spend amazing amounts of money to have the original Barbie in their collection. The consumers have made Barbie a true icon
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BUSINESS 501 ETHICS The Case of the Mattel Toy Company According to the instructions for this case study‚ three virtues were to be chosen to identify with the case study. In keeping with the instructions‚ I have chosen Honesty‚ generosity and justice as the 3 virtues to associate with the case. Stanford Encyclopedia of Philosophy states‚ “A virtue such as honesty or generosity is not just a tendency to do what is honest or generous‚ nor is it to be helpfully specified as a “desirable” or “morally
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Topic: Barbie is a bad role model for young children. Specific purpose: To persuade my COMM 110 class that Barbie has a negative influence on young children. Central idea: Barbie is a bad role model for young children‚ because of Barbie’s unrealistic body proportions and unattainable lifestyle. Young girls become aware of their physical appearance and become insecure‚ and this can lead to long term effects. INTRODUCTION Attention-getter: According to an article by Sloan Crosley‚ the
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Based in California‚ Mattel‚ Inc. designed‚ manufactured‚ and marketed a broad variety of toy products. The company’s core product lines included Barbie fashion dolls‚ Hot Wheels die- cast vehicles‚ Fisher-Price preschool toys along with Disney toys and games like Scrabble (Johnson‚ 2010). Summer of 2007‚ Mattel‚ a global leader in toy manufacturing was faced with a tough challenge of restoring their consumer confidence following several recalls of their toys made in China. Mattel known for possessing
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HISTORY OF BARBIE Introduction: Barbie is often seen today as a bad role model for girls. I would like to show how Barbie is actually a good role model for girls. This is because of how Barbie inspires girls to dream big‚ how she teaches girls to respect others‚ and how she is actually less feminist than many people think she is. I. HOW DID BARBIE COME TO BE? A. Ruth and Elliot Handler founded Mattel Creations in 1945‚ and 14 years later‚ Ruth Handler gave the world the Barbie doll. (Barbie History)
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Case Study: Mattel and Toy Safety 1. Introduction 1. Situational Analysis Mattel Inc.‚ headquartered in El Segundo‚ California was the global leader in design‚ manufacture and marketing of toys and family products. Mattel toy lines included such best selling brands as Barbie‚ Hot Wheels‚ Matchbox‚ American Girl‚ Radica and Tyco as well as Fisher-Price brands including Little People‚ Power Wheels and a wide range of entertainment-inspired toys. In 2007‚ Mattel manufactured about
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Mattel Toy I. Introduction : Mattel Toy Recall 2007 Case Study About Mattel In 1945‚ Ruth and Elliot Handler and Harold "Matt" Matson form a partnership called Mattel Creations in Southern California in a garage workshop that manufactured picture frames and dollhouse furniture. The world’s largest toy company‚ Mattel‚ Inc.‚ also known as “the world’s premiere toy company - today and tomorrow‚” designs‚ manufactures‚ markets‚ and distributes a variety of toy products all over the world. The company’s
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Caltagirone OPMG 486 November 18‚ 2014 MATTEL TOY RECALLS SUMMARY Mattel Incorporated is now the second largest global toy manufacturing company after being the largest toy manufacturer for years (Soloman). Mattel Inc.‚ headquartered in El Segundo‚ California‚ produces well-known toys such as Barbie‚ Hot Wheels‚ and Fisher-Price toys for children. Mattel is not only a leader in the toy industry with over $6 Billion in sales in 2013 (Soloman)‚ Mattel also leads the industry in corporate responsibility
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