What toy has everything anyone could ever ask for? (Pause for 2 seconds) If you are thinking of Barbie‚ then you are correct. Barbie was my favorite toy as a child and it still is for many little girls today. Today‚ I am going to talk about how Barbie was designed‚ how she has changed over the years‚ and how Barbie affects American culture. Here is Barbie’s story. In 1930‚ a young girl fell in love with a boy. The girl had high hopes of going off to college to become a success woman with a
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outgoing character with an outfit for every occasion. She’s Barbie. Today we will learn about this amazing doll and the affect she has had on toy industry. First we will examine the pink and perfect history of Barbie‚ then we will try on the many different characters in Barbie’s family‚ and finally we will hit the shelves to examine the marketing of Barbie merchandise. First we will examine the pink and perfect history of Barbie. Barbie was first introduced at the American International Toy Fair
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Facing the Giants essay by Hanna ;) Facing the Giants is a great inspirational movie. It teaches us to have faith in God because when we believe in Him whole-hearted; there will be no boundaries in our success. When I first heard of the title‚ lots of things popped into my mind. I came to think of struggles‚ facing fears and any other problems in life. As I watched the film‚ it occurred to me that it was about an underdog football team that never bloomed in the hand of their coach‚ Grant Taylor
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BADM 372: Advertising Case 2: Barbie vs. Bratz 1. Provide an analysis of the Mattel Barbie brand. What factors shape perceptions of the brand in the eyes of parents and young girls? Barbie was billed as “a shapely teenage fashion model‚” and made her first appearance at the American Toy Fair in New York City and soon became a hit. (http://www.brandchannel.com/features_profile.asp?pr_id=160) Barbie was then and still is a popular doll for young girls. In the beginning she was popular because she was
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Case 7: Mattel: Overcoming Marketing and Manufacturing Challenges The Problem: The problem surrounding Mattel Inc.‚ one of the world’s largest toy companies‚ is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process)‚ as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends” (Ferrell‚ et. all 466). This is supported by Mattel’s legal battle with
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THEME: The once mere role of women in the society has diversified. This has been clearly exemplified by Lea’s role in Lualhati Bautista’s novel‚ Bata Bata…Paano Ka Ginawa?. Before‚ women were stereotyped as females who are to stay in houses to do chores‚ take care of children and their husbands. They were not allowed to participate in manly conversations regarding work and politics. They didn’t have equal rights like men did. And they were not given the chance to speak up for themselves to have
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Theodore Mills Mr. Pierstorff English 101 19 October 2012 Why Barbie is a Good Role Model It happened every year. My sister and I received journals from mother to begin the school year. Looking back‚ I recall flipping through the blank pages to the inside of the back cover. I spotted questions like name‚ age‚ height‚ and what do you want to be when you grow up? My mother always filled these in. Mother asked me‚ “What do you and your
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Facing Mortality Brad Gillam ENG 125 October 10‚ 2011 In this paper I have been asked to compare and contrast literary works involving the topic of my choosing. For this paper I chose the topic of death. Death can be told in many different ways‚ and looked at the same. This paper is going to decide how you feel about death‚ is it a lonely long road that ends in sorrow‚ or a happy journey that ends at the heart of the soul? You decide as we take different literary works to determine which way
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Case Analysis: Mattel and Toy Safety Introduction Mattel Corporation is the largest toy company in the world‚ a publicly traded organization with a market capitalization of over $6.5 billion‚ employing approximately 36‚000 people worldwide in 42 countries. Their products are sold in 150 nations (mattel.com). In the summer of 2007‚ Mattel suffered a major product recall incident. The first recall was the result of vendor failure in China where traces of lead paint were discovered
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Case #8: Mattel and Toy Safety Case # 8 Mattel and Toy Safety Do you believe that Mattel acted in a socially responsible and ethical manner in regard to the safety of its toys? What should or could Mattel have done differently‚ if anything? I do believe that Mattel took an initiative of social responsibility and acted in an ethical manner. The issue of lead paint was introduced to the business. The company then addressed it to their overseas production facilities and took all
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