Contents Introduction .................................................................................................................................................. 2 Background of DELL inc ................................................................................................................................. 2 Building long-term relationship with customers .......................................................................................... 2 Creating sales organizational structures
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marketing opporunities & MARKETING MIX ASSIGNMENT LENOVO VS DELL BRANDS: Lenovo：The company was founded in 1984 by a group of eleven engineers‚ headed by Liu Chuanzhi‚ in Beijing. This company had become the biggest PC manufacturer of domestic and distributed third party products through its wholesale business. Today，these two companies lenovo and IBM are united under the Lenovo name. With Lenovo’s landmark acquisition of IBM’s Personal
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Analysis of Dell Online Introduction: 1) In July 1996‚ Dell Computer had launched its online website‚ www.dell.com 2) Dell also developed Premier Pages‚ online interfaces with its key corporate accounts. Story of Dell: * In 1985‚ Dell shifted it’s company’s focus to assembling its own brand of PCS & business grew dramatically with $70 million(Rs.364 crores) in sales at the end of the 1985. * Dell’s success continued through 1992‚ until in 1993‚ it faced an operating loss
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[pic] DELL SCM : A CASE STUDY Background (General Facts) 1. Dell is a computer corporation recognized for manufacturing computer systems through parts assemble. In 1983‚ Michael Dell saw an opportunity in using IBM compatible computers for a new assembly line that can be sold to local businesses. The idea as explained by Michael Dell‚ in one of his interview‚ is that in the early days of computers’ manufacturing‚ companies had to be able to produce every part of the system. As the industry matured
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Dell Computers Strategy Global companies play an important role in the business environment‚ because they connect their business together around the world. A good example of a global company is Dell Inc.‚ an American computer-hardware company‚ headquartered in Austin Texas‚ which develops‚ manufactures‚ sells and supports a wide range of personal computers‚ servers‚ data storage devices‚ network switches‚ personal digital assistants (PDAs)‚ software‚ computer peripherals‚ and more. They design
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Prices as Low as Dell By: Student Name Date: January 17‚ 2012 1a. Which pricing objectives is Dell Inc. pursuing? Dell’s pricing strategy is to ensure profit maximization. In the case‚ we see that Dell is seeking to sell as many products as they can in order to achieve high revenues. Their main objective is to maximize long term profitability through the increase in market share and lowering costs as much as possible. Dell was aware of IBM’s dominance of the market‚ and therefore Dell came up with
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Dell Brand Audit Brand Inventory History Dell Computer was founded as PC’s Limited in 1984 by Michael Dell. It is one of the largest hardware manufacturers and computer corporations. Dell Computer mainly develops‚ sells and supports computers and related products and services. Dell grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer-sales within the industry behind the Hewlett-Packard Company. The company
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TABLE OF CONTENT NO | CONTENT | PAGE NO | 1 | Introduction | 4 | 2 | Pull model of supply chain at dell | 5 | 3 | Procurement practices at dell. | 6 | 4 | Improving logistics & purchase practices in an organization | 7 | 5 | Effective usages of it at dell. | 8 | 6 | Air transportation at dell | 9 | 7 | Conclusion | 11 | 8 | Reference | 12 | INTRODUCTION Dell is also committed to a culture of environmental sustainability and responsibility. They continually reduce Dell’s
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Executive Summary Dell is the most successful company in PC industry of 21st century. It has shown phenomenal growth record over the past decades & listed as America’s third most admired company. Their core strength lies in Direct model offering closer customer interaction and Virtual Integration. This is giving a low cost advantage to Dell and its competitors are not able to imitate this model for all these years. The products of Dell are known for their quality‚ service & on time delivery
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Dell’s strategy Dell’s main strategic elements are built around a variety of core fundamentals which give Dell the competitive advantage it needs to regain its position as the leading manufacturer of IT products and services. Dell’s build-to-order manufacturing strategy is one of the main areas that differentiate it from its competitors in the IT industry. By introducing this strategy Dell were able to keep inventory to a minimum of six to seven days which enabled the company to operate as efficiently
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