marketed their products in an effective way that created consumer demand and they continue doing so to remain the best. A destination‚ like any other product‚ in order to ‘sell’ and be a success needs to be marketed effectively to create consumer demand. In order to be able to do effective marketing‚ relevant detail research is required to enable the understanding of the destination and the consumer. Jennings (2010:7) highlights the importance of tourism market research and states some of the benefits
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Developing destination: Moscow Hotels industry: The Moscow’s Mayor has decided that he wanted to turn the government building into more hotels. The government which is situated in the middle of the city is to be considering into turning it into a hotel as they believe that this will breathe new life to Moscow. By adding more hotels they hope to succeed in investing in the top-end and mid-end hotel and hostels. In Moscow there are already 40‚375 hotel rooms with 27% being international hotel chain;
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Vera Wang‚ 54‚ is a fashion designer born in New York City to a Chinese-American family. Wang was the daughter of a Chinese born business tycoon and an elegant‚ worldly mother who regularly shopped the couture shows in Paris. Wang began figure skating at the age of eight and began training for the Olympics in 1968 and ended up not doing well. She graduated from college of Sarah Lawrence with a degree in art history and tried working her way up the fashion food chain. Wang’s father had no faith
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1. Destination SWOT Analysis: SWOT ANALYSIS NAME OF DESTINATION: Rio de Janeiro Strengths Weaknesses 1.Climate: Rio de Janeiro has a tropical climate that features high temperatures and plenty of sunny weather throughout the year. 2. Tourism Attractions: City has many tourism attractions including mountains‚ beaches‚ gardens‚ ports‚ historical monuments‚ museums‚ churches‚ restaurants. 3. Venue: Rio de Janeiro has the most complete and modern Convention Center for hosting different types
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Sacred Destination Paper HUM/105 2014 Shyla Lang The Garden of Eden The Garden of Eden is a sacred place to many people. This is a place that may or not actually exist‚ and if it is a real place it has not been confirmed. If the Garden of Eden was ever located it would be a place worth visiting. The Origins The origins of the Garden of Eden come from the book of Genesis in the Old Testament of the Bible. The word Eden means delight in Hebrew probably derives from
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TOUR19020 Destination Marketing Assessment 2: Bali‚ Indonesia [pic] Executive Summary Bali is a tourist region situated within Indonesia. This report aims to provide a marketing plan for the next two years which will help Bali to overcome its current constraints and challenges and to exploit its opportunities. It is suggested that Bali Tourism moves away from its traditional positioning of targeting younger people looking for a cheap holiday. By maximising the opportunities
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Destination Analysis Professor ______ HTM 100 April 29‚ 2011 Explain the overall reasons why people travel to this destination Williamsburg‚ Virginia is a huge tourist destination and one of the most popular in the United States. People travel from across the country to this tiny town for several reasons. First‚ is for educational reasons. Williamsburg is home to a full scale reenactment of the eighteenth century known as “Colonial Williamsburg.” Tourists are able to experience
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CENTRO ESCOLAR UNIVERSITY School of Nutrition and Hospitality Management Tourism Department A Partial Completion on the Subject Tourism 121 Airline and Travel Agency Operations Management A Destination Analysis on Guimaras Submitted by: Gabriel M. Antonio Submitted to: Mrs. Adah Ruth Aguasin March 2012 Introduction Guimaras is an island province of the Philippines located in the Western Visayas region. Among the smallest provinces‚ its capital is Jordan
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“It’s the Journey‚ not the destination” Essay relating to “The Road Not Taken” “It’s the Journey‚ not the destination”‚ we have all heard this saying many times. Though not many people recognize how true this statement is. It is very common to imagine the “end” of the journeys we go on‚ no matter how important or insignificant they may be. But what does not come to mind‚ is that the journey is the most important part of the destination‚ as the experiences and lessons one takes away from the pathway
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ambassador to the world of travel and tourism. From the lagoons & backwaters that meander through the enchanting landscapes‚ to the rich and colourful culture & heritage that weave a tapestry of tourism delights‚ Kerala is a dream holiday destination of India. Thiruvanthapuram Thiruananthapuram or Trivandrum retains its past glory of the capital of a princely state. The capital of Kerala in the southwestern tip of India‚ Thiruvananthapuram (Trivandrum) or Syanandoorapuri is built on hills
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