MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling concept • Marketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: This concept is the
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companies were viewed as highly integrated firms which owned and managed all the resources in their domain. Over the years‚ the scale of operations and the complexity of business grew making companies think of more flexible business models. The concept of outsourcing grew out of this need for better and flexible organizations. Scope: The companies have now realized that they cannot be best in everything so the good companies have decided to go for the thing they are best at and outsource everything
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to action toward a desired goal; the reason for the action. General motivation is concerned with effort towards any goal‚ whereas effort towards Organizational goals reflects work-related behavior. Many contemporary authors have also defined the concept of motivation. Motivation has been defined as: the psychological process that gives behavior purpose and direction (Kreitner‚ 1995); Motivation is operationally defined as the inner force that drives individuals to accomplish personal and organizational
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Concept Analysis: Mentoring Nurse Managers Nursing 501 Wilkes University April 23‚ 2009 Abstract Mentoring is a multidimensional relationship that energizes personal and professional growth (Wagner and Seymour‚ 2007). The purpose of this paper is to explore the concept of mentoring and the key role it plays in the development of nurse managers. Introduction Over the past 20 years the concept of mentoring has grown more popular in our workplaces. Many public service organizations
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THE CONCEPT OF CARE AND THE NURSING METAPARADIGM Caring is a core element in nursing even yet it remains elusive to the entire nursing metaparadigm. All nurses as required by their profession must be caring. For it is through caring that nursing derives its uniqueness and contributes significantly to health care (Thorne‚ Canam‚ Dahinten‚ Hall‚ Henderson‚ and Kirkham‚ 2002). This is not only the patient as an individual but the family and community as well. Further as the nursing profession continues
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MONEY IS THE ROOT OF ALL DEVIL Money seems to be the driving force in many people’s lives. However‚ I do not agree that money is the root of all evil. Money in itself is harmless. It is but a medium of exchange in trade. it is the love of money that can lead to evil. Money becomes a person’s master if that person values material possessions above everything else. Many people do not realize that they are enslaved by money. However‚ you know they are when making money is the top priority in
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CHAPTER 1 The concept of ‘Postmodernism’- A Theoretical Approach It is a cliché by now to say that we live in a postmodern world‚ and it is true that the word ’postmodern’ has become one of the most used‚ and abused‚ words in the language. Still‚ it is striking that not many people can say with assurance what this term actually means and involves. Some theorists suggest that ‘postmodernism’ refers to a mood or an attitude of mind‚ others define it as a literary‚ cultural
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Assessment item 1 The Concept of Leadership Value: 30% Due date: Variable Return date: - Length: 1‚500 words Submission method options Alternative submission method Task This is an online task. Students will be placed in small groups. Each student must post a response to the three questions given. Students are encouraged to comment on other postings. The task comprises a discussion where you will respond to at least three questions. The questions will be posted online on the MGT367 Interact
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Marketing Concepts MAR110 Study Period 4‚ 2010 SWINBURNE UNIVERSITY OF TECHNOLOGY Research Report “Marketing’s really just selling with a posh name! What’s all this about a Marketing Concept?” EXECUTIVE SUMMARY This research report aims to depict if there is any truth to the statement “Marketing is just selling with a posh name...” it also aims to illustrate the marketing concept‚ which refers to the second half of the statement “ .....What’s all this about the marketing concept”
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Running Head: CONCEPT OF COMFORT A Concept Paper on Comfort Deric Franco A. Sunico Pamantasan ng Lungsod ng Maynila Abstract During my nursing student stint as we were exposed to different hospitals‚ I have always encountered on chartings the phrase “kept safe and comfortable”. As I practice my profession‚ questions arises what comfort really means and its diverse perspectives. Being a ward nurse‚ aside from moving my patients towards health; providing holistic nursing care and client satisfaction
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