Mountain Dew: Selecting New Creative The successful ‘Do the Dew’ campaign of the PepsiCo soft drink Mountain Dew was in its eighth year. As‚ the marketing managers realized that the tag line had lost consumer interests‚ they changed the direction of the creative. The target market for Mountain Dew‚ however‚ remained the same. Mountain Dew’s ad campaign between 1995 and 1999 did not fare extremely well. A new marketing concept must be developed to rejuvenate consumer appeal towards Mountain Dew. In 2000
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Case Analysis of Mountain Dew: Selecting New Creative Submitted by: of BSBA-MM3 TIME CONTEXT: 2000 VIEW POINT: Scott Moffitt (Marketing Director‚ Mountain Dew) FACTS: PepsiCo‚ Inc. is among the most successful consumer products companies in the world‚ with 1999 revenues of over $20 billion and 116‚000 employees. “Do the Dew!” This was a long time tag line for the Mountain Dew brand. In 1995 marketing managers for Mountain Dew realized the tag line had lost consumer interests
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Watching the Breakers It was November 16‚1910‚ America was going to war with Spain regarding the ownership of Cuba and many men were getting drafted into the military. There were two husbands‚ in particular‚ that got drafted‚ named Thomas Detrain and Jonathan Baker. They had been best friends since youth and both were desperately in love with their wives‚ Marilyn Detrain and Jane Baker. On this cold‚ rainy day the ship slowly pulled into the navy shipyard on the mainland of Virginia to prepare for
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Mountain Dew Case Study SUMMARY Mountain Dew is a carbonated soft drink (CSD) brand produced and owned by PepsiCo. The drink is yellowgreen‚ citrus-flavored‚ and high caffeinated. The product sells to male teens and young adults who embrace excitement‚ adventure and fun. The positioning is that it is the great tasting carbonated soft drink that exhilarates like no other because it’s energizing‚ thirst- quenching‚ and has a one-of-a-kind citrus flavor. Some of Mountain Dew’s competitors include
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The film Spring Breakers‚ directed by Harmony Korine‚ focuses on four young girls who seek an escape from their mundane lives as college students and decide to go to Florida for spring break. The girls are so desperate and deprived that they are driven to the extremes. This film serves a social commentary on the modern culture of today’s youths. The film takes on the perspectives of the protagonists‚ through it’s use of gloomy‚ cool colors in depictions of college life‚ and prison. However‚ the scenes
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An Earth Leakage Circuit Breaker (ELCB) (now referred to as residual current circuit breaker) is a safety device used in electrical installations with high earth impedance to prevent shock. History ELCBs were mainly used on TT earthing systems. Nowadays‚ ELCBs have been mostly replaced by residual-current devices (RCDs). However many ELCBs are still in use. Early ELCBs responded to sine wave fault currents‚ but not to rectified fault current. Over time‚ filtering against nuisance trips has also
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know you phase as quickly as possible so they can get on with the main focus of the meeting. Add an ice breaker game to your meeting‚ party or event and you’ll have your participants chatting and getting to know each other in no time. An ice breaker game is a brilliantly useful way to “break the ice” quickly‚ and rapidly moves people through that awkward getting to know you phase. An ice breaker game can bring fun and energy to an otherwise tense situation. It brings people to the same level and allows
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My subject to interview is my former accounting teacher‚ ThanksGodObutor Imo. The reason why I chose him is because he is a truly interesting guy and his personality and his culture really makes me curious. Also‚ he is one of the most easygoing‚ nice and friendly people that I’ve had the pleasure to meet. So‚ I’m intrigued about how he can be like that and if it’s because of his culture. Finally‚ other reason why I want to interview him and nobody else is because he experienced something really difficult
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sweatshops are women? The Breaker Boys were boys used as labor in coal mines. Conditions of child labor in other countries today are affecting kids from all ages. And the scenarios that the sweatshop workers have to go through are dangerous. Child labor is a very poor form of labor using children to do harmful work and it has affected life in the world and has killed millions. The Breaker Boys and their experiences affected their families and the community. The Breaker Boys were 8 to 10 years old
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Emily Senteney Mr. Reid English 101 November 13‚ 2013 Spring Breakers Recently the so called “artistic” movie spring breakers and came and to say the least it was probably one of the worst movies I have ever seen. The movie is supposed to be about four girls in college who are tired of their ordinary lives so they seek finding themselves on spring break in Florida. The movie is supposed to display these girls as innocence girls trying to find themselves through sex‚ drugs‚ and money but
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