revenue from emerging economies. P&G‚ on the other hand‚ only generates 40% of its revenue abroad‚ despite being the world’s largest household product maker. P&G is famous for having a rich portfolio of well-recognized brands in the personal care‚ beauty‚ grooming‚ health and fabric segments. As Morningstar notes‚ some of its brands are essential for retailers to bring more traffic to their stores and therefore enjoy privileged product positioning. More than 20 of P&G’s brands generate $1 billion
Premium Developed country Emerging markets Developing country
2012 2011 2010 2009 2008 200 Net Sales $ 83‚680 $81‚104 $77‚567 $ 75‚295 $ 77‚714 $ 71‚095 Gross Profit 41‚289 41‚245 40‚525 37‚644 39‚534 36‚607 Operating Income 13‚292 15‚495 15‚732 15‚188 15‚743 14‚236 Net Earnings from Continuing Operations 9‚317 11‚698 10‚851 10‚645 11‚224 9‚562 Net Earnings from Discontinued Operations 1‚587 229 1‚ 995 2 ‚877 9 30 847 Net Earnings attributable to Procter & Gamble 10‚756 11‚797 12‚736 13‚436 12‚075 10‚340 Operations 11.1% 14.4% 14.0% 14.1%
Premium Generally Accepted Accounting Principles
Procter & Gamble (P&G) for the past three years gave a faltering and apologetic speech at a conference there hosted by Deutsche Bank‚ in which he predicted lower-than-expected profits in the coming quarter for the world’s largest maker of household and personal-care products‚ and confessed to deep-seated problems at his firm both in innovation and the broader execution of its strategy. The same day‚ at the Rio+20 Summit in Brazil‚ Paul Polman‚ a former colleague of Mr McDonald’s at P&G and now boss
Free Developed country Developing country Emerging markets
season Strategy for 2 in India Brand Strategist The Dream Team Season 2 Case Study for Strategy Development S T R AT E G Y F O R T I D E I N I N D I A Case Background The Mint‚ 3rd December 2012: In a recent global investor meeting‚ Procter & Gamble affirmed that a strong momentum in developing markets continues to be a key part of its strategy. It said it will invest resources on the biggest opportunities‚ and aim for profitable expansion by focusing on growing markets‚ increasing market
Premium Laundry detergent Price
Innovation Strategy What is Our Innovation Strategy? We Want to Connect with You What is Our Innovation Focus? Innovation Examples How can we connect? Connect + Develop EU Team Connect + Develop Overview (PDF format) Connect + Develop Brochure (PDF format) What is Our Innovation Strategy?Innovation in the Box/Our innovation strategy is an approach we call Connect + Develop through which Procter & Gamble is seeking to build a global innovation network. While we invent most of our products
Premium Procter & Gamble Innovation Technology
Advertising vs. Publicity What other people say about you (publicity‚ referrals and testimonials) is infinitely more believable and less expensive than what you say about yourself (conventional advertising). This is why advertising isn’t enough – effective publicity is a vital part of any marketing campaign. You can leverage the power of your existing customers and the media to tremendously increase the impact of your marketing message by making it far more credible. Let’s start with the simple
Premium Marketing Advertising Public relations
Scribd Upload a Document Search Documents Explore Hazie Jamaluddin / 3 Download this Document for Free Procter & Gamble Inc: Scope Scope was introduced in 1967 by Procter & Gamble‚ is a green mint tasting mouthwash‚and was positions as a great tasting mouth refreshing brand that provided bad breathprotection. Scope held 32% share of the Canadian market for 1990. In 1970 Scope becamethe market leader in Canada‚ with many competitors‚ such as Listerine mouthwash that waslaunched
Premium Mouthwash
P&G OUTLOOK Three billion times a day‚ P&G brands touch the lives of people around the world. This happens because P&G provides branded products of superior quality and value to improve the lives of the world’s consumers. This results in leadership sales‚ profit and value creation‚ allowing employees‚ shareholders and the communities in which we operate to prosper. In 1837 William Procter and James Gamble formed a humble but bold new enterprise. What began as a small‚ family-operated soap and candle
Premium Procter & Gamble
P&G Korea Case Study The main issue of the P&G Korea case is centered around the question of market share. P&G and Unilever are the two major market shareholders in the Korean detergent industry holding 80-85% of the total market share. The remaining 15-20% of the market is held by low-priced local Korean brands. There are no new markets either company can tap for further market share since most Korean households already use laundry detergent‚ making the market saturated. Other than peripheral
Premium Marketing Expense Game theory
Procter and Gamble‚ Inc. Scope The problem for Procter & Gamble`s (P&G) “Scope” brand is that their share at mouthwash market is slightly going down while a new brand called “Plax” launched by Pfizer Inc. has gained a %10 market share in a very short time period which created a situation that left “P&G”s management team in dilemma for how to respond. P&G has some constraints to solve the problem (in fact‚ the situation is so complex that for some‚ no problem and threat exist). First
Premium Marketing Procter & Gamble Toothpaste