GROUPS#1 WRITE UP P&G JAPAN: THE SK-II GLOBALIZTION PROJECT 1. Problem Identification: Should it take its SK-II brand global? o Which Markets were the most important to enter?  Important differences between Japanese Chinese and European market.  How this plan should be implemented?  This would be the first time ever that they had taken a Japanese brand worldwide Organizational Restructuring. o This reorganization was a long term plan (Started before
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Define the problem Plax entering the market in 1998 has seen a significant attainment in market share in which the competition lead by P&G‚ Scope‚ has 32%. With Plax’s attainment in two years time‚ P&G sees the potential of losing market shares in the product category. She is concerned that with all the competitions such as Listerine following suit of Plax’s new position for the product category of "Plaque fighter" in addition to fresh breath and killing germs. She must come up with a plan of action
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accumulate points and redeem prizes. In the view of product innovation‚ we Pampers are going to improve our products by offering a wider range of sizes‚ thicker in breath and eco friendly diapers. For example‚ due to the increase in the customer’s awareness of the environment‚ Pampers will market green diapers where each product line is developed to the stage of a baby toddler’s
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social media! The expo just started today and I am already very excited about many products I have seen! As a nanny‚ I choose to own all of my gear. I own my carseats‚ stroller‚ diaper bags‚ and other accessories. Being responsible for other people’s children with this gear‚ I put a
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How many people actually have had the chance to change a baby ’s diaper? GOAL STATEMENT I want you to think about this topic‚ and recognize that the act of changing diapers is anything but nasty or insignificant‚ it is in fact something you may need to learn (or redo) sooner than what you think‚ and when that time comes‚ I guarantee you want to be ready - and go for it! THESIS STATEMENT I will show you how to change a baby ’s diaper by first telling you the supplies you need ahead of time‚ second
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READING: P&G JAPAN: THE SK-II GLOBALIZATION PROJECT CASE DISCUSSION QUESTIONS 1. I believe it is extremely beneficial for DeCesare to do the necessary research to determine why the expansion idea would fail and why it would succeed and discuss the associated risks. I would see how past companies have done in the area and pay close attention to companies currently doing well in the area. The order of 5 forces model would provide a clear understanding of how lucrative it would be to go into another
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The war between detergent giants Hindustan Unilever (HUL) and Procter & Gamble (P&G) continues. [pic] This ad is special as it is plain stupid. However‚ a recent ad on TV takes a direct dig on the competitor’s product which is not something that has been seen on the Indi-Ad scene. The indirect references in ads have been in plenty but never ever I have seen such a direct attack. If you are familiar with Tide ads‚ their USP has been to highlight the superior technology which make the clothes more
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P R I C I N G In the market economy the business success of any company or entrepreneur mostly depends on the correctly chosen strategy and tactics of pricing on goods and services. Pricing is a rather difficult process because prices mostly depend on the situation in the market. The range of political‚ economic‚ psychological and social factors has a great influence on the price level. Today your price can be determined by the costs factor‚ and tomorrow its level will depend on the customer’s behavior
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Backbone of the Family I am basically a professional diaper changer. I have been taking care of babies ever since I could walk and talk. Being a big sister is hard work‚ but it becomes easier as my siblings grow older‚ because then‚ I can boss them around. Three older brothers‚ four younger brothers‚ a younger sister‚ and me‚ make up the Novak clan. Duties of a big sister include being a taxi driver‚ mother bear‚ babysitter‚ and a partner in crime. The job description comes with hardships and excitement
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America‚ we often hear it called “the land of the free”‚ but is this a true statement? When Kimberly Chang‚ the main character of the book “Girl in Translation”‚ and her mother move here from Hong Kong this is the vision they have in their minds. A land of opportunity for them to better their lives since Kimberly’s father passed away. Sadly‚ when reaching their destination‚ they quickly learn that this is not the reality for many immigrants in the United States‚ including them. Even with the help
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