BA PR | | | Student ID: | 02/00606/09259 | | | Lecturer: | MS VICORIA BBOSSA | | | Module: | AUDIENCE ANALYSIS AND MEDIA RESEARCH | | | Module Code: | PR 211 | | | Assignment Number: | 1 | | | Date Issued: | 20/02/2013 | | | Due Date: | 06/03/2013 | | | Assignment Brief: | Differentiate between Audience Analysis and Media Research with clear examples relating to the United Against Malaria campaign | | | | Guide to Students | | 1. Maximum 10
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proposed by (David Evans 2011). Social media are websites and applications that enable users to create and share content. It becomes a prominent part of life for all ages. It is an easy way to connect with people: it is an outlet for thoughts that can be shared with anyone. There are many positive aspects‚ there are equally as many dangers that come with it. It is a phenomenon wherein people are merged into different ways and information are exchanged through various types. The simplest type is the collaborative
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Is Pakistani media entitled to be called a free media? Media‚ print or electronic‚ has played a very crucial role in determining the rights of people and unfurling the issues to the common man. Freedom of information is of prime concern to the UN charter‚ for it is the only way through which the rights are ensured by not keeping the people away from their rightful information. Media in Pakistan is in a very vibrant landscape‚ which has a mixed history of freedom and sanctions. The roots of Pakistani
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Media and Social Media Campaign for Cofrad collaboration with London College of Fashion London College of Fashion has exclusively teamed up with world renowned mannequin manufacturer Cofrad‚ to present an exciting new installation located in the heart of Paris. ‘Water is to life what mannequins are to the fashion industry…Essential’ Without each other neither would survive‚ so we have created a unique sensory experience using digital projections to present a installation of life ’s essential
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continue to take bull by it and take as an issue. About 20 years ago Maldives was one of the peaceful nations in the world. It was a time when there was extremely low crime rate. It was called as the Sunny side of life. The “Sunnyside” doesn’t only describe the sunny beaches it also meant that people can travel around the Maldives without any hesitation. It was the time when Maldivian had absolute neighborhood. People
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What are the differences between traditional and new media? New media is a phenomenon which has changed many aspects of our everyday communication habits. But what is the importance of new media for the business and what advantages or disadvantages does it give to the PR practitioners? 1. Message spread The potential of new media to reach wider audience in a short time presents a significant advantage to the PR practitioners. The ability to share information on the social media platforms make
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COM3702/101/3/2013 Tutorial letter 101/3/2013 Media studies: policy‚ management and media representation COM3702 Semesters 1 & 2 Department of Communication Science IMPORTANT INFORMATION: This tutorial letter contains important information about your module. CONTENTS 1 2 3 3.1 3.2 3.3 4 4.1 4.2 4.3 5 6 7 8 8.1 8.2 8.3 8.4 9 10 11 INTRODUCTION ............................................................................................................................ 3 PURPOSE OF AND
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Media Plan Advertising media selection‚ Social media‚ Advertising By pongpisutm Jun 16‚ 2013 2227 Words 105 Views Task 3 Executive summary Business description Eywa is an Australian-owned company which produces natural chemical-free skin and body care products containing only organic ingredients‚ selected for their miraculous skin rejuvenating properties. These ingredients are derived from over 70 different plant and flower species including a few rare plants found in the Amazon rainforest. Eywa
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The Media Mix Media mix means the advertising strategy encompasses the use of more than one type of advertising media to get its message across the target audience. A combination of media types is known as the media mix. No advertiser can rely only on one medium to reach his audience. Even a small advertiser having a small media budget has thousands of media from which to choose. A typical media mix for consumer products‚ such as a soft drink‚ will include television‚ outdoor‚ POP and even the
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Introduction to Social Media What is social media? To many‚ social media is a tool to communicate with friends‚ or even friends of friends in a neutral environment talking about any topic‚ events or news freely (Lipscomb 2010). Social media today‚ not only serve as a tool for individual to communicate‚ it also became a platform for companies or individuals to capitalize on it to drive monetary income from it. Social media are platforms that can enable free communication and sharing of information
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