COLA-WARS Main Issue: Factors causing the decline in CSDs and Cola Sales: ------------------------------------------------- Carbonated Soft Drinks (CSDs)‚ the foundation of Coca-Cola’s brand is declining‚ although it still holds the highest market share in comparison to non-CSD beverages. Coca-Cola is at risk of eventually producing a negative return from its CSDs and to be outperformed by non-CSDs‚ non-carb beverages and bottled water within its own product line‚ and with its competitors if
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strategy involves working in an industry and striving to make more money‚ usually by retaining customers and gaining new customers from competitors. To gain customers from competitors‚ business need to seem as though they have better quality and higher value. This is where marketing strategy comes in‚ using research in consumer behavior to identify needs and produce messages that tell consumers how the business’s product is better than competitors. Types of Corporate Competitive Strategy In a low-cost
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everyday. OCBC Bank depends on its IT infrastructure to ensure that there is no hacking and no system lagging‚ so when the customers are doing their daily banking transaction through the ATMs and internet banking‚ there will be minimal errors. Value Chain of OCBC Bank Primary activities Operations The customer service officers conduct anti-money laundering searches to check whether new customers are eligible to open an account with the Bank. It is necessary to conduct this check so to ensure
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Weaknesses of Coca-Cola A company like Coca-Cola has many internal and external strengths‚ but when launching a product of this sort‚ they begin to run into many internal and external weaknesses as well. As far as internal strengths go‚ Coca-Cola itself is a strong company to say the least. Not only are they a $23 billion company‚ but in 200 nations‚ Coke sells about 400 drink brands‚ including four of the top five sellers right now. They own 36% of the largest Coke bottler in the world‚ Coca-Cola Enterprises
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Coca cola promotion tools used Television Advertising The first advertisement created for the Coca cola company was produced in conjunction with a television special featuring Edgar Bergen and Charlie McCarthy on Thanksgiving day‚1950. At that time‚ Coca cola advertising agency was D’Arcy since 1906. Television advertising then become the medium of Coca cola to promote their products. They struggle to develope strategy to reach consumers at the place which had television station. One
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About Coca Cola Coca Cola sells over 400 brands in over 312 countries 90 billion servings of coke are consumed each day Coca Cola is a multinational company (MNC) it operates in more than one country across the world It is bottled in 200 countries Multi national companies MNC’s also have many other characteristics : Huge Profits Well known brands Large numbers of employees Headquarters mainly in MEDC’s Why is Coca Cola located in India? Manufacturing the product in the country
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COCA COLA COMPANY Research Project For ACC 412 Presented to: Overview of Coca-Cola Leading the beverage industry for the third consecutive year‚ Coca-Cola‚ a common household name known around the world‚ climbs to the 4th spot in Fortune’s 50 Most Admired Companies in the world for year 2012. When it comes to a refreshing cold soda‚ who does not know of Coca-Cola? The company was established in 1886 in Atlanta‚ Georgia at the Jacobs’ Pharmacy soda fountain by pharmacist
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COCA COLA is a registered trademark of The Coca-Cola Company in the United States since March 27‚ 1944 Coke products could be found in over 200 countries worldwide‚ with consumers downing more than 1.8 billion company beverage servings each day History of the Coca‑Cola logo Coca-Cola was invented by John S. Pemberton in 1886. ASA Griggs Candler - Founder Revenue - 46.854 billion ( 2013) Interbrand’s best global brand study of 2011‚ Coca-Cola was the world’s most valuable brand LOGO EVOLUTION
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marketer of non-alcoholic beverages in the world‚ Coca-Cola has a strong brand recognition and brand portfolio. The company owns more than 400 brands‚ including sports drinks‚ teas‚ juices‚ and energy drinks. Coca-cola operates in more than 200 countries‚ with 75% of profits coming from abroad (Hoover‚ 2009). The company ranks well ahead its closest competitor Pepsi‚ with brand equity of $67 billion compared to Pepsi’s $13 billion. However‚ Coca-Cola is threatened by intense negative publicity and
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whatever else may be the catchwords of the contemporary crop of reformers. Leadership Styles and their uses‚ leadership styles influence many aspects of organizational behavior‚ including employee’s acceptance to the organizational norms and values. Authoritarian leadership: This style‚ sometimes called autocratic (do what I tell you)‚ is used when leaders tell their followers what they want done and how they want it accomplished‚ without input or advice from their followers. Democratic leadership:
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