BACKGROUND American restaurant chains have been opening their doors more and more during the last five years. Wherever you go‚ if you are traveling in your car in Caracas City‚ you can see McDonalds‚ Bennigan’s‚ Chili’s‚ Pizza Hut and Burger King. McDonald’s is one of the world’s biggest food service retailers which every day serves 50 million customers in 119 countries across the world through 30‚000 restaurant outlets. McDonald’s opened its door in India in October 1996 in Vasant Vihar a colony
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Our company that we chose to research is McDonald’s; whose full company name is McDonald’s Corporation. McDonald’s is the world ’s largest chain of hamburger fast food restaurants‚ worldwide‚ serving around 68 million customers daily in 119 countries and counting. McDonalds was founded May 14‚ 1940 in San Bernardino‚ California by brothers Richard and Maurice McDonald. The focus of McDonald’s at the time was their “Speedee Service System"‚ they did this by introducing an assembly line style kitchen
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History of the Industry (internet) (I shall write it) 1.2. History of the company McDonald is a world famous fast food chain restaurant. In California‚ the concept of McDonald was introduced by two brothers named Mac (Maurice) and Dick (Richard) McDonald. In 1940‚ the restaurant was renamed to McDonald’s Famous Barbeque from Airdrome restaurant (located near the airport)‚ which was ran by their father‚ Patrick McDonald in 1937. In 1940‚ two brothers figured out most of the profit were coming from selling
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group presentation McDonalds I’m lovin’it McDonalds is the biggest chain of hamburger restaurants in the world‚ with 33.000 restaurants‚ around the world the serve nearly 68 million customers in the daily basis in almost 119 countries around the world‚ 1.7 million employees. McDonalds was created by Richard James “Dick” McDonald and his brother Maurice James”Mac” McDonald‚ they were amongst the first pioneers of American fast food restaurants .They opened the first McDonalds restaurant in California
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Introduction Many multinational fast food chains (MFFC) like McDonald’s and KFC are opening outlets in India. A fascinating aspect of these companies is the intricate marketing process they employ to gain a stronghold on the market. The marketing process becomes even more involved due to the behaviour of Indian customer being different from that of the western countries‚ where these chains have typically been operating. Even with several outlets in various locations in India‚ the marketing process
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President and U.S. Senior Vice President and Zone Manager. Being named CEO‚ Skinner served as Vice Chairman of McDonald ’s Corporation‚ and had management responsibility for Asia-Pacific‚ Middle East and Africa (APMEA)‚ and Latin America‚ in addition to overseeing most corporate staff functions. Jim Skinner‚ the Chairman and Chief Executive Officer who leads one of the world’s largest food service company that contains more than 33‚000 restaurants in 119 countries. McDonald’s serves nearly 68
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Analysis of McDonald’s fast food restaurants STRENGHTS -Strong brand name‚ image and reputation: McDonald’s is the #1 fast food restaurant by sales with more than 31‚000 restaurants serving burgers and fries in almost 120 countries. -technology: McDonald’s in Brazil is currently studying the installation of internet access terminals in some outlets as well as enabling customers to order online‚ this will reduce the waiting time between a customer’s orders and pick up of order. -Marketing Strategies:
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McDonalds and Starbucks spend huge dollars developing their brand names and marketing initiatives domestically and internationally. How do you think McDonalds and Starbucks are able to establish their brands to fit local markets through architectural design of the stores‚ their e-commerce strategies and service to accommodate the local markets and culture? APU BUSN601 McDonalds: McDonalds is a longtime leader in the fast food business. Since its opening in 1954 it has seen tremendous growth
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luckily succeeded‚ but only one became the world’s largest and most profitable in the fast food industry. That company is McDonalds. The question though however is how McDonalds separated itself from companies like Wendy’s and Burger King to become the world’s most successful fast food restaurant. How did McDonalds start as one restaurant in 1948 to become today’s largest fast food chain in the world? 1 McDonalds surpassed its competition with innovative thinking in restaurant management and operations
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McDonalds Corporation (NYSE: MCD) 2111 McDonalds Dr. Oak Brook IL (630) 623-3000 Company Overview History McDonalds is the world’s largest chain of hamburger fast food restaurants. McDonalds serves roughly 68 million customers daily in over 119 countries and is currently headquartered in Oak Brook‚ IL. McDonalds began in 1940 as a barbeque restaurant by Richard and Maurice McDonald; in 1948‚ they reorganized as a hamburger stand and subsequently became the best in the business. The original
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