Contents 1. Executive Summary 2 2. Introduction 3 3. Tourism in Sri Lanka 5 4. Marketing plane for 4 season hotels 9 5. Macro environment factors effecting Sri Lankan tourism industry. 10 5.1 Political Factor 11 5.2 Economic factors 11 5.3 Social Factors 11 5.4 Technological Factors 12 5.5 Environmental Factor 12 5.6 Legal Factors 12 6. Brand Objective 13 6.1 Short term Brand objective 14 6.2 Long term Brand objective 14 7. Marketing Mix strategy for seasons hotel 15
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Tourism Some people say that tourism is beneficial to a contry.Others say that it does more harm than good. Nowadays people are more willing to spend their hardworked money on dream vacation than before‚so the tourism is of vastly importance for any country and its economy that has natural wonders or rich and interesting history.But is tourism bringing more bad sides with its development or is it all worth it? To begin with tourism has a lot of good
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• INTRODUCTION 6- 9 a) Brief description of Healthcare industry. b) Healthcare in India c) Tourism in India d) Medical tourism e) Review of literature CHAPTER 2 • MEDICAL TOURISM 10-39 CHAPTER 3 • Objective and sub objectives
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Adventure Tourism Introduction Adventure tourism is an outdoor leisure activity that generally takes place in an unusual‚ exotic‚ remote or wilderness setting‚ sometimes involving some form of unconventional means of transportation and tending to be associated with low or high levels of physical activity. As the name suggests it entails an element of risk and can range from ‘getting wet’ to ‘getting high’ to ‘getting faster’. An Adventure Tourism business provider can arrange a single adventure
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Essay on Tourism and Travel As the tourism industry’s popularity grows‚ the image of travel and tourism begins to evolve. With a simple click of the button‚ your entire week itinary to India could be planned‚ booked and paid for. Traveling is as easy as ordering a pizza. At the same time as countries start to evolve and cater to the tourism industry‚ authenticity is lost. The essence of traveling is to experience something completely different from what is at home. Now‚ tourism is molded into
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Tourism in Lebanon By: Walaa Al-Omari ENG201: 2009/2010 Outline: I- Introduction: Lebanon is one of the most amazing countries all over the world. What are the potentials for the tourism in Lebanon‚ the obstacles that facing tourism and the solutions that can support and improve this sector? II- Body: A- Potentials of tourism in Lebanon 1- Geographical location 2- Climate 3- History and Culture a- Ancient Civilizations b- Religious
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BTEC National Award (Level 3) in Travel and Tourism Student Name: Teacher: Mrs van Niekerk | Date assignment issued: 21/01/2013 Final Completion Date: 03/05/2013 | Welcome to your third assignment for BTEC Travel and Tourism. In order to make sure that you complete the unit on time and meet all your deadlines‚ you will find that the assignment is broken down into key tasks. Each task
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Information technology and tourism a theoretical critique Philip Alford a‚Â Steve Clarke b‚1 a b Bournemouth University‚ School of Services‚ Management‚ Dorset House‚ Talbot Campus‚ Poole‚ Dorset BH12 5BB‚ UK Business School‚ The University of Hull‚ Hull HU6 7RX‚ UK a r t i c l e in f o a b s t r a c t This paper aims to initiate a debate regarding the paradigms underpinning the planning and implementation of IT in multi-stakeholder scenarios in the tourism sector. The problem is stated
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Nowadays tourism is very popular because people want to indulge themselves and forget about their regular tedious routine or just simply they have a thirst for adventure. It is obvious that tourism is a congenial activity and by going on an outing you can easily boost the spirits or recharge your batteries. Nobody can deny that an idle excursion when you let your hair down is a respite from a frenetic way of living. Besides the fact that tourism has a special charm it also has some flaws and it
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Tourism: The New Face of Botswana’s Economy An Analysis By: Stu Dent Submitted to the Desk of: Dr. Burton Date of Completion: Thursday‚ December 2‚ 1992 Country Profile Botswana‚ a landlocked county‚ in one of Africa’s best success stories. A struggling economy was given a new life as Botswana became one of the world’s leading producers in diamonds (BIDPA) and is currently viewed as a middle-income country. It is a country rich
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