Value density/ packaging density IBMS 203 Huang Yang 0842317 Value density is defined as the value of a good per pound of weight. For example‚ the value of a pound of diamond which is much higher than the value of a pound of bananas. That is the value density‚ two goods have same size and same weight‚ but they have different values. It is used to determine a product where should be stored and how can it shipped. It can show how important of transportation cost in the total product
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Local Trains: The Lifeline of Mumbai July 17‚ 2007 Rohan Rao Leave a comment Go to comments [pic]When a true to the core Mumbaikar utters “Aamchi Mumbai”‚ the local trains will always be an inseparable element of the true spirits reflected in these. The locals have become a hallmark of Mumbai and one is not surprised to know that the daily commuters call the locals as their first homes; this in not surprising considering the fact that some of them spend more than six hours travelling in these trains
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Brand‚ Packaging and merchandising Q1- Define Brand‚ explain the strategic function of the brand Brand is a term‚ a symbol or a design‚ which differentiates a product from the competitor. Branding is a process of adding value to the product by use of its packaging‚ brand name‚ promotion‚ and position in the mind of the consumers. Strategic functions of the brand: 1- Brand as a sign of ownership: it tells you who is the owner of the brand. 2- Brand as differentiating device: differentiate
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Chapter 19: The marketing mix: product and packaging The role of product in the marketing mix The product itself is the most important feature of the marketing mix. After deciding the market segment for the product‚ the other parts of the marketing mix will be decided. Large companies often have a department to develop new products. Whilst deciding the marketing mix‚ the company will also have to take into account the competitor’s products. Types of product There are several types of products
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Cirque Du Soleil INTRODUCTION Cirque Du Soleil is a unique and a classy mix of music‚ dance‚ and acrobatics that has reached from rags to riches through its live entertainment mesmerising people all over the world. Since its inception‚ it has travelled around the world exposing the audience to an alternate dimension of reality. Over the years‚ it added inventiveness to its shows‚ groomed its performers to unimaginable heights to display their best performances and built a strong brand name that
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com/0007-070X.htm BFJ 104‚9 CASE STUDY 766 Packaging of children ’s breakfast cereal: manufacturers versus children Department of Retailing and Marketing‚ The Business School‚ Manchester Metropolitan University‚ Manchester‚ UK Keywords Food‚ Children‚ Consumer behaviour‚ Marketing Abstract Based on primary research from both a child consumer and manufacturer perspective‚ this article explores the breakfast cereal market and the perceptions of packaging from the perspective of a child. Specific consideration
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students were able to develop a wireless mobile application called the “BT Chatter” – a chat with file transfer application. Introduction Since the start of rapid advances in technology‚ the need to integrate technological knowledge in education and industry has been recognized. In order to address this need‚ the concept of
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Description of assessment Investigate and analyse the properties of two or more materials or components that may be suitable for use in the creation of your major product. 1. Begin by considering the critical properties required of materials used in your final product (e.g. hardness‚ durability‚ malleability‚ rigidibility‚ machinability‚ or others). 2. Devise methods in which you test materials to determine their suitability (e.g. research‚ tests‚ experiments). 3. Investigate a number of
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Du Bios in most of his writing used his own experience through traveling to the other part of the world to explain what race is meant in the United State of America. After a thorough research on how African American is being treated in the United State of America‚ He realized the need for changed on the part of the African American community on racial discrimination and prejudice which till today has brought a distinct separation between the blacks precisely the African American community and whites
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The Function of Packaging Physical Protection One of the main purposes for packaging is to keep items safe. Many of the materials used to make packaging can help to keep moisture or air away from items that might decay. Some packaging is also made very durable so it can protect fragile items from damage. Organization Packaging helps us separate things into categories and keep them organized. If you fill a box with one type of item‚ it helps you keep that item separate from other items‚ and
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