The Power of Packaging Alice Louw & Michelle Kimber The Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal‚ providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum‚ so research into this arena becomes increasingly important. Given the potential for packaging to successfully
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THE IN-PLANT TRAINING REPORT AT ARTHANARI LOOM CENTRE TEXTILE PRIVATE LIMITED TRAINING REPORT Submitted by T.SARANYA Register no: 098001612043 In partial fulfillment for the award of the degree of MASTER OF BUSINESS ADMINISTRATION In DEPARTMENT OF MANAGEMENT STUDIES PAAVAI ENGINEERING COLLEGE PACHAL‚ NAMAKKAL-637 018 JULY 2010 BONAFIDE CERTIFICATE PAAVAI ENGINEERING COLLEGE DEPARTMENT OF MANAGEMENT STUDIES IN-PLANT TRAINING REPORT JULY 2010 This is to certify that the training report THE
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Manufacturers are currently competing with each other to produce a form of green packaging.Packaging is an important part of marketing these days‚but much of it is a threat to the environment.There are two reasons for this.The production of such packaging uses up a great deal of energy and cartons‚wrappers‚etc are often difficult to dispose of when they become waste material. People in most countries have become aware of the damage which modern living is doing to the environment‚and many of them
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Criteria of Packaging Consumer packaging serves to contain and communicate. A product’s "packaging mix" is the result of several requirements that determine how a package accomplishes those two basic functions A package must: protect the product‚ be adaptable to production-line speeds‚ promote or sell the item‚ increase the product’s density‚ help the consumer use the product‚ provide reusable value to the user‚ satisfy legal requirements‚ and keep packaging-related expenses low. Two classes of
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Four Boxes Business Model Amazon in 2007 (T2) Customer Value Proposition (promised customer value) - Presenting the Kindle‚ CEO Jeff Bezos announced‚ “This isn’t a device‚ it’s a service.” - Complete experience for the customer: an expansive library of books and the ability to download the book instantly using Amazon’s wireless network - The customer enjoyed a cheaper ($9.99 or less instead of $25 for a hardcover)‚ and some would say better‚ reading experience without sacrificing breadth of
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Food Packaging Food packaging draws on disciplines like chemistry‚ microbiology‚ food science and engineering. About 25% of the ex-factory cost is for packaging and thus provides the challenge for food packaging technologists to design and develop functional packages at low cost. Today packaging is pervasive and essential. It surrounds‚ enhances and protects the goods from processing and manufacturing through handing and storage to final consumption without packing‚ materials would be messy
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imagine‚ if one day‚ you can no longer find any plastic packaging‚ what would your life be? Say‚ when you bought a chunk of fresh meat‚ normally placed in a polythene plate with a layer of food wrap‚ the plastic packaging of which disappeared now‚ what could you do to take it away hygienically? Or when you bought some toilet cleaners‚ how could you bring it home in order not to harm your hands without a plastic bottle provided? Plastic packaging is everywhere that one can never avoid in our daily
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Industry and Competitive Analysis HBS Case Study: Du Pont ’s Titanium Dioxide Business(A) Group 4 Du Pont Titanium is the leading manufacturer of titanium dioxide‚ serving customers in the coating‚ paper and plastic industries. The company operates many plants and all of which use chloride manufacturing process. Three factors related to production will settle the cost advantage of titanium dioxide manufacturing. They are Economic of Scale‚ Capacity Utilization Rate and Experience Curve Effects
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Currently‚ Neptune is facing two problems‚ one temporary and one permanent. On a more immediate time scale‚ Neptune must find a way to sell or get rid of it’s current surplus of fish without diminishing its name or undercutting the prior established industry pricing structures. In the long run‚ Neptune must find to incorporate the supply increase of fish in their current business model. If these challenges are handled correctly‚ they can present an opportunity for Neptune to expand. Fish production
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about experimenting with Forces and motion. After inquiry 4.1 and 4.2‚ it was best to graph the data to see the differences. Inquiry 1 was used to find out the force needed to move a wooden block over different surfaces. The different surfaces that were used were the Tabletop‚ Waxed paper‚ Paper towel‚ Fine sandpaper‚ and Coarse sandpaper. A spring scale was used to measure the amount of force using the unit Newtons(N). After 3 trials to get one number averaging was necessary. Same went for Inquiry
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