Dumb Ways to Die The social marketing ad campaign we chose to analyze is called‚ “Dumb Ways to Die‚” created by the McCann Melbourne advertising agency for Metro Trains. The concept behind this ad was to raise awareness around train and railway safety. With the use of its clever and catchy theme song and animated characters demonstrating the numerous examples of‚ “Dumb Ways to Die‚” the campaign has become a viral sensation. From its release date‚ of almost a year ago until now “DWTD” has had
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PSY 101 – P July 4‚ 2013 Critical Thinking Paper Chapter 1 – re: Stereotypes‚ Athletes‚ and College Test Performance (page32) 1. In this experiment‚ what might be some extraneous variables affecting the students’ test performance? 2. What might educators do to try to prevent the effect of the “dumb jock” negative stereotype on college athletes? The experiment done by Jameson‚ Diehl‚ and Danso‚ attests that a negative stereotype‚ being referred to as a “dumb jock”‚ may have negative impacts
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Zach Hicks (Z1603274) Karen Richards Section F (0900 - 1150) 11/30/12 The Waiter Problem Solving Part A: Center of Mass in One Direction 1. Since the mass of the plate is a uniform‚ the center of mass is in the center of the plate. The plate has diameter d = 28 cm‚ thus the center of mass is 14 cm from the edge of the plate. In the lab‚ two scenarios will be analyzed; 1) when the glass is standing up‚ and 2) when the glass is laying on its side. When the glass is standing up‚ its mass
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communicate by talking while mute‚ deaf‚ and dumb people use sign language and gestures. Gestures are a nonverbal form of language that uses hand movements with specific shapes made out of them. The development of the most accepted devices for hand movement acquisition‚ glove-based systems‚ started about 30 years ago and continues to keep an increasing number of researchers. Innovations of technologies are not just limited on data gloves‚
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The Dumb Blonde Stereotype Being a blond girl all my life‚ I have always taken somewhat personal to the dumb blonde stereotype especially to these funny jokes. Although‚ yes‚ many times people find themselves cracking up at these ‘harmless’ jokes witch supposed to be inoffensive‚ they are unconsciously supporting the stereotype that blondes are stupid.. But have you ever wondered how fair haired woman became such a joke material? If youre not blond‚ I guess not‚ but I personally was very intrigued
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Critical Approach To analyse this advertisement campaign‚ we use the critical approach theory. The first principle of this theory states that‚ all media messages are constructed. Some information is included‚ but much is also left out. Questions are not asked. Using this approach‚ we realize that in the Calvin Klein X ad campaign we chose‚ we only see images of muscular men but not pictures of scrawny looking men. The question is‚ does wearing Calvin Klein X make you look muscular and hot? Is
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story “Dumb Martian” written by John Wyndham. This short story is categorized as science fiction‚ however John Wyndham classifies his series of short stories as logical fantasy. “Dumb Martian” was written after the Second World War‚ where John Wyndham served as a censor in the Ministry of Information. Mr. Wyndham was inspired by his brother’s success in the writing industry and resurrected his writing career in 1951‚ producing dozens of science fiction short stories as well as novels. “Dumb Martian”
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Critical-Value Approach to Hypothesis Testing We often use inferential statistics to make decisions or judgments about the value of a parameter‚ such as a population mean. For example‚ we might need to decide whether the mean weight‚ μ‚ of all bags of pretzels packaged by a particular company differs from the advertised weight of 454 grams (g)‚ or we might want to determine whether the mean age‚ μ‚ of all cars in use has increased from the year 2000 mean of 9.0 years. One of the most commonly
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Stereotypes Hypothesis: Blondes are unfairly stereotyped as being dumb. Question 1: Where did dumb blondes originate? Question 2: Where are they portrayed? Question 3: How does this stereotypical label affect natural blondes? She’s attractive. She’s fun. She’s flirty. She’s…dumb? The concept of the dumb blonde is a common stereotype that is placed on fair-haired women‚ continues to pervade society through today. Its origin‚ however‚ like many popular-cultural stereotypes‚ is
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The words dumb and lame both actually have to do with the ability of the body. Dumb is a term used to describe people who can’t talk. I know that if I personally couldn’t talk for whatever reason I would be embarrassed and offended because I’d be considered dumb. Dumb shouldn’t be offensive to those who can’t speak but because basically everyone sees the term to mean stupid it is an insult. Lame is the same way except it applies to people who can’t walk. Retarded isn’t as common as dumb because people
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