Chapter 1 Customer-Driven Strategic Marketing Lecture Outline I. Defining Marketing We define marketing as the process of creating‚ distributing‚ promoting‚ and pricing goods‚ services‚ and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment. [ A ]. Marketing Focuses on Customers [ 1 ]. As the purchasers of the products that organizations develop‚ promote‚ distribute‚ and price
Premium Marketing
Ethics One of the important tools that our society needs today is the ethical development. We discussed the similarities and differences of utilitarianism‚ the virtue theory‚ and deontological ethics. Thus‚ further understanding of these behaviors will enable an individual to realize that social responsibility and ethics are important when it comes to business and personal success. We will analyze the differences in terms of how each of these theories addresses both morality and ethics. Thus‚ we
Premium Ethics Morality Virtue
Deontology or duty ethics exist to oppose the idea of utilitarianism. Utilitarianism is basically approaches morality that no moral act or rule is intrinsically right or wrong but the rightness or wrongness of an act matters only on what a person finds attractive‚ what is appropriate to serve as enjoyment or should we say‚ non-moral good. For utilitarianism‚ morality is only a matter of the non-moral good produced that results from moral actions and rules‚ and moral duty is instrumental‚ not intrinsic
Premium Ethics Immanuel Kant Morality
Deontological Ethical Analysis of Direct-to-Consumer Pharmaceutical Marketing In Deontological ethics‚ morality of an action is based upon the particular action’s adherence to moral laws independent of their consequences (DeGeorge 62). Direct-to-consumer marketing of pharmaceuticals has had heated debate with logical arguments from those for‚ and for those against allowing such practices to exist. I do not believe the marketing of the prescription medication to be solely unethical but more
Premium Marketing Pharmacology Pharmaceutical industry
What role does duty play in ethics? Based on this‚ do you resonate more with the utilitarian‚ virtue ethics‚ Kantian‚ natural rights‚ or egoist theories? Provide an example if you choose to answer this question. While‚ I tend to agree more with the Kantian principle of categorical imperatives which tend to say that morals should come not out of desires or wants but out of duty as desires and wants are hypothetical Imperatives. Duty should be the deciding factor for what is ethical or not. I tend
Premium Ethics Morality Immanuel Kant
1010 F 20 November‚ 2013 Gregor ’s Duty Why is Gregor so consumed by his duty to his family? Why must he drag out his life paying out his father ’s debt to a company and almost ruin his life in the process? Why does he do all the things that he does for his family and enable them to be fat‚ lazy slobs? Maybe he feels he has to do this in order to gain their love and affection. Maybe his family just wont accept him unless he provides for them. The duty Gregor has to his family has been dragging
Premium The Metamorphosis Franz Kafka
Duty over Friendship Sometimes we are approached by a dilemma which makes us question what is more important‚ duty or a friendship that might become destroyed by the decision. Frank O’Connor wrote “Guests of the Nation” in the early to mid 1900’s during an Anglo-Irish war. In this short story friendships grew over a misconception were in the end it was ultimately sacrificed for the duty to one’s country. The Second Battalion appointed Noble and Bonaparte to guard the British prisoners. The prisoners
Premium Friendship
Major Assignment: Directors’ Duties Case Part A: Whether the directors are in breach of their duties of care‚ skill and diligence Issue1: who owes the duty? According to S 9‚ the person who is appointed to be a director or the person who is appointed to be an alternate director and is acting in that capacity‚ is a director of the company. (S9) As we can see from the case‚ Peter Pansy‚ Fred Fuchsia and Marie Gold are directors of the company‚ and Alison Astor who is appointed to fill a casual
Premium Debt Tort law Standard of care
Moral Duty of Care 1 MORAL DUTY OF CARE Moral Duty of Care 2 There are so many challenges when dealing with a sick loved one. But it can even more difficult when they are unable to speak for themselves‚ uninsured
Premium Pneumonia Health care proxy Medical ethics
Kant and Duty Ethics In this paper I will first go into a detailed review of Kant’s second formulation of the first categorical imperative. I will explain in depth what the second formulation means and how Kant came to take on a philosophical position such as this. Next‚ I will describe the two most pertinent and grounded critiques that Feldman has regarding the second formulation. Then I will defend Kant’s formulation from these critiques. Finally I will summarize the above information and conclude
Premium Categorical imperative Immanuel Kant Deontological ethics