Case Study – Cunard Line‚ Ltd. Problem Cunard is facing a problem as to whether their marketing efforts should go towards tactical promotions or if they should be applied to marketing the overall brand while facing the effects of a recession. Analysis Overview Cunard Line Ltd. is a cruise line that represents luxury and class providing four to five star cruise ship options. Their overall target market is mature adults with mid to very high income-levels. A lot of the marketing efforts put forth
Premium Marketing Advertising Cruise ship
Transocean Ltd. Transocean Ltd. reported its third quarter results on 4th November. From the numbers mentioned in the press release itself we can realise that Transocean has got good hold of the situation. For the 3 months ended 30th September‚ the company reported revenues of $ 1.61 billion‚ down $ 276 million from that for the second quarter of the current year. Lower fleet utilization and a decline in other revenues related to contract termination fees recognized in the second quarter are the
Premium Petroleum OPEC Income statement
Business Executives QCF International Business Case Study Fiat Automobiles S.p.A Tuesday 4 June 2013‚ Afternoon This is an open-book examination‚ and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answer book supplied by the examination centre will be marked. 6IBCS0613 © ABE 2013 J/601/2793 Notes l As in real life‚ anomalies may be found in this Case Study. Please simply state
Premium Automotive industry Fiat
Square today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958‚ it has today burgeoned into one of the top line conglomerates in Bangladesh. Square Pharmaceuticals Ltd.‚ the flagship company‚ is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player. The company plays a significant role in producing quality drugs
Premium Pharmaceutical industry
Case: Coping with Corruption in Trading with China. Corporations across the globe deal in international business practices every day. When a company must to do business in countries with a high level of corruption‚ a company should have a plan that helps to maintain control over a key piece of intellectual property or some production process component that allows company to maintain power in the relationship. Most of these processes and practices are legal and ethical‚ following the laws and regulations
Premium Foreign Corrupt Practices Act Bribery Political corruption
[pic] We are using the percentage of sales approach to calculate EFN for Magna International Inc. The Income Statement: We start with the most recent Income Statement for year 2011 to forecast for year 2012. Magna has projected an increase in sales of 10% for the coming year‚ so we are anticipating a sales of $31‚622.80 in 2012 (see Appendix 1 & Appendix 3). To generate a Pro Forma Income Statement we assume that costs and expenses continue to run at the same percentage of sales as they
Premium Generally Accepted Accounting Principles Economics Revenue
Company information Eco Friendly Plantation Berhad is an industrial producer of sustainable palm oil in Malaysia. Eco Friendly Plantation Berhad has more than 30‚000 hectares of planted oil palm plantations. Eco Friendly Plantation Berhad is completely vertically coordinated‚ producing its own seed and planting‚ cultivating and harvesting its own land and processing and refining palm oil. Eco Friendly Plantation Berhad also uses the refining process by-product to make soap‚ cosmetic and detergent
Premium Palm oil Palm oil Oil palm
has changed and continued in China from 500 to 1750. As time progressed‚ trade patterns and the economy became sophisticated and prominent. Many people began to depend and on the economic issues. Currency has changed into silver which became a huge demand. Today‚ the global trade patterns and domestic economic affairs is the way due to history. Due to unfortunate circumstances involved changed in currency and a look of diffusion‚ Chinese economy shifted a bit. As China developed lost contact with
Premium Economics International trade Globalization
Introduction NFI ltd is well known as a manufacturer company that has been producing accessories for both women and men. The company has been operating for more than 10 years and is famous for creating the most affordable accessories‚ yet very high in quality. NFI ltd has produced over 100 thousands of accessories over the 10 years. Each year‚ the demand of the accessories produced by NFI ltd has increased rapidly over Asia. The company has targeted to distribute their product through Europe and
Premium Balance sheet Generally Accepted Accounting Principles Income statement
PART B: Historically‚ owning a piece of land meant that you would own everything above and below the soil‚ reaching from the ‘heavens’ themselves down to the deepest core of the Earth. The popular maxim "Cuius est solum‚ eius est usque ad coelum et ad inferos” which translates to “the person who owns the land owns it from the heavens above to the centre of the earth below. This has been considered within the legal world as a traditional starting point of property law and shapes what is understood
Premium Property Law Common law