Clean Edge Razor MKTG600‚ Section 233 10/18/2012 Brief case study analysis of Paramount’s newly designed Clean Edge razor Table of Contents INTRODUCTION 2 PROBLEM STATEMENTS 2 RECOMMENDATIONS & CONCLUSIONS 3 RATIONALE & ANALYSIS 4 APPENDIX & ATTACHMENTS 6 Exhibit A: Select Non-disposable Razor Brand Prices 6 Exhibit B: Non-Disposable Razor Unit & Dollar Market Share by Brand: 2007-2010E 6 Exhibit C: Financial Forecasts: Alternative Positioning Scenarios
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Case Analysis of Clean Edge Razor Product Characteristics In 2007‚ Paramount developed a technological breakthrough in non-disposable razor segment called Clean Edge. It had a vibrating‚ ultra-thin five blade design and worked on AAA battery. A heavier handle allowed for better balance‚ grip and control while shaving and ultra-thin razor blade design reduces irritation. Clinical trials indicate that Clean Edge achieved a 25% increase in hair removal versus other leading non disposable razor
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Clean Edge Razor: Splitting Hairs in Product Positioning Duanyi Feng 02/13/2013 1. What changes are occurring in the non-disposable razor category? * In US razor market‚ nondisposable razors experienced approximately 5% growth per year from 2007 to 2010. * Super-premium segment of nondisposable razor grew significantly. * Different kinds of product innovation appear in the market. * Replacement cycle has been shortened. * Media advertising expenditures rose faster than
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GUEST EDITORIAL Communication: why is this such an emotive subject? Communication is the activity of conveying meaningful information. Communication requires a sender‚ a message and an intended recipient‚ although the receiver need not be present or aware of the sender’s intent to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality
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A secondary institution‚ the ultimate source for continuing knowledge and to find things of interests to make a career. In Graeme Woods “Is College Doomed?” and Yo-Yo Ma’s “Necessary Edges: Arts‚ Empathy‚ and Education” they discuss the importance of effective but immersive learning to change the way of teaching. However‚ there are aspects that can only be gained by attending college which is what schools should strive for. The ultimate purposes of higher education should be the globalization‚ and
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America’s Talent: Gone “Are We Losing Our Edge”‚ an article published in Time‚ written by Michael D. Lemonick‚ discusses the competitive edge that America has against the rest of the world. The thesis that Lemonick conveys are future scientist and engineers around the world moved to America for its enormous resources‚ academic freedom‚ and history of excellence. However‚ the times have changed‚ and these scientist and engineers are now moving to their native land to continue research and development
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The Cutting Edge Landscaping Budget Proposal for [2015-21] BUSN-278 [Term] Professor[name] DeVry University Table of Contents Section Title Subsection Title Page Number 1.0 Executive Summary 1 2.0 Sales Forecast 2.1 Sales Forecast 2.2 Methods and Assumptions 2 3.0 Capital Expenditure Budget 3 4.0 Investment Analysis 4 4.1 Cash Flows 5 4.2 NPV Analysis 5 4.3 Rate of Return Calculations 5 4.4 Payback Period Calculations 6 5.0 Pro Forma Financial Statements 5
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Close to the Edge: The Representational Tactics of Eminem a comprehensive essay written by Marcia Alesan Dawkins‚ provides a concrete‚ insightful examination of the strategy and tactics used by a Caucasian artist to integrate himself into the predominantly African-American and Latino dominated sub culture of hip-hop. The purpose of this document is to illuminate the methods utilized by what Dawkins calls the Other to seamlessly sneak into a racially charged social group and gain acceptance amongst
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One of the most common problems with literature on the history of how America came to be is that it is limited to an American point of view. An Empire on the Edge‚ written by Nick Bunker delivers a new perspective‚ a British perspective‚ on how Britain came to fight America. His work is ambitious in that it seeks to explain a well known story in a completely unheard of way‚ yet he does it remarkably and with intense examination. In reviewing this book‚ Bunker goes into great detail about how The
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On June 23‚ 2016‚ anti-European and anti-immigration rhetoric fueled by the populist UK Independence Party led Conservatives to call the EU Brexit referendum with 51.9% of voters voting in favor of leaving the EU. It would mark a divorce between the United Kingdom and the European union and has had profound consequences both at home and abroad. What exactly is populism? Cas Mudde‚ a Dutch political scientist who focuses on political extremism in Europe‚ defines populism as consisting of three core
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