Coca Cola Kalvin Williams MGT/445 August 23‚ 2010 Mr. Dennis Stroud Coca Cola The Coca Cola Company begins in Jacob’s Pharmacy selling for five cents. Many years have past and the Coca Cola Company remains the leader in beverages‚ syrups‚ and non-alcoholic drinks. The following paragraphs will discuss how a complete performance management system and annual performance appraisals at Coca Cola are different and how effective various performance appraisals methods and relevant problems affect
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A RESEARCH PROJECT REPORT (MBA - 043) ON “A comparative study of promotional strategies adopted by Coca cola against Pepsico” Submitted in Partial Fulfillment of Master of Business Administration (MBA) Programme : 20011 -13 Of Gautam Budhha Technical University‚ Lucknow Under the Supervision of :- SUBMITTEDBY:- Ms. Ankita Tandon NAME:- Monika Vatwani MBA Department ROLL NO:- 1101470023
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Strengths The Coca-Cola is the world’s largest beverage company‚ offering consumers almost 500 still and sparkling brands. Coke has the world’s largest beverage distribution network; consuming in more than 200 countries enjoys the Coke’s beverages at an average of nearly 1.6 billion servings a day. In 2011‚ Coca-cola was declared the world’s most valuable brand according to Interbrand’s best global brand. Cola-Cola gets competitive advantage through the well-known global trade
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Coca Cola was created by Pharmacist Dr. John Styth Pemberton. He developed the formula for the famous soft drink in his backyard on May 8‚ 1886. Dr. Pemberton’s bookkeeper‚ Frank Robinson‚ came up with the idea for the unique cursive logo that has been the trade mark ever since. On May 29‚ 1886 the very first ad appeared in the Atlanta Journal: Coca-Cola. Delicious! Refreshing! Exhilarating! Invigorating! The New and Popular Soda Fountain Drink‚ containing the properties of the wonderful
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- PAGE 4-6 CHAPTER 2 INDUSTRY PROFILE - PAGE 7-11 CHAPTER 3 COMPANY PROFILE - PAGE 12-63 COCA-COLA COMPANY - PAGE 13-17 GLOBAL MARKET SHARE OF COCA-COLA - PAGE 17-18 TRENDS AND FORCES - PAGE 19-22 POTER’S FIVE FORCES - PAGE 22-29 PESTLE ANALYSIS - PAGE 29-33 SWOT ANALYSIS - PAGE 33-40 COCA-COLA INDIA - PAGE 41-42 PRODUCTS IN INDIA - PAGE 42-46 MARKETING MIX - PAGE 49-58 PESTLE ANALYSIS
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Introduction : The below essay is about Coca-Cola company which is a beverage manufacturer established in the year 1892.The company ’s primary product is Coca cola which was invented in the year 1886 and was first bottled in 1894.The focus of this essay will be on developing a marketing strategy for Classic Coca-Cola or Coke for first half of 2012.This will also discuss about the market segmentation ‚pricing strategy and target market using micro and macroeconomics concepts. The economic forecast
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A Training Report To Study marketing strategies of coca-cola (Submitted in Partial fulfillment of the requirement of bachelor of business Administration‚ Distance Education) Punjab Technical University Training report guide: Submitted by: Name: Name: Designation: Enrolment no: Specialization: Remark of External Examiner Name: Marks Scored: Designation Signature:
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Coca Cola ANALYSIS for NYSE : KO APRIL 25‚ 2013 COCA-COLA $ 39.10 Trefis Estimate $ 42.35 Market Price $177.1 B MKT CAP $188.4 B MKT CAP Coca-Cola’s International Revenue per Case 4 Coca-Cola’s International CSD Market Share 5 Coca-Cola’s US Revenue per Case 6 Coca-Cola’s US CSD Market Share 8 Coca-Cola Gross Profit Margin 9 POWERADE & OTHER BRANDS See the Full Analysis for Coca Cola on Trefis — CORPORATE SNAPSHOT — The Coca-Cola Company is the world’s largest manufacturer
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Here’s my attempt at looking at Coca cola’s behavior using the theories listed: Egoism Coca cola also did not look at the bigger impact on the German economy when it closed 7 plants in Eastern Germany. 2000 jobs were lost which impacted unemployment; however coca cola focused on the bigger picture that machinery was able to produce more at a lower cost by centralizing bottling plants. Coke focused on the global picture rather than the local situation of their factory in India. It tried to show
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Coca Cola Abstract Coca Cola offers its product in many different countries along with many different variations of their products even some that are not in the United States. In each country‚ the marketing strategy has its differences and in some cases different sweeteners. Coca Cola On May 8‚ 1886‚ Dr. John Stith Pemberton‚ a local pharmacist‚ produced the syrup for Coca Cola and carried a jug of the new product down the street to Jacobs’ Pharmacy‚ where it was sampled‚ and was pronounced
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