Operational Effectiveness is not strategy In the world of business today‚ rivals can quickly copy market position‚ and competitive advantage is temporary. The problem is the failure to distinguish between operational effectiveness and strategy. Operational effectiveness and strategy are very important but they work in very different ways. A company can outperform rivals only if they can deliver greater value to customers or create comparable value at a lower cost‚ or do both. We can have cost advantage
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Abstract Billions of dollars are spent every year on celebrity endorsements‚ but do the rewards of celebrity endorsements really outweigh the risks? Is it truly an effective and efficient way for brands to spend their advertising budget? I strongly believe that no amount of celebrity endorsement can replace a good advertisement with a strong‚ watchable message and clever execution. In this paper I am going to explain my reasons as to why I do not think celebrity endorsements are worth the risk
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ADVERTISING AND SALES PROMOTION DR. AMIT KUNDU EVALUATION OF PROMOTIONAL EFFECTIVENESS 15.1 Objectives of Measuring Advertising Effectiveness Measurable objectives enable companies to quantify the effectiveness of MC efforts. Measuring and evaluating MC programs is done to see whether objectives have been met and MC Programs have been effective (measuring the results). Accountability is a big issue in marketing communication. Evaluation and measurement provide feedback. Measuring MC efforts
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always needed to analyze the effectiveness of training and development programmes conducted. Because in the present scenario‚ up gradation of skills and knowledge of the employees is of much importance to keep the employee updated with the present changes. At the same time‚ cost associated with training and development is also very high. So‚ this research entitled as Employee training and development on IFB industries Limited‚ Verna goa is done to analyze the effectiveness of training and development
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Introduction: Effectiveness of Internet Advertising Web advertising first appeared in 1994. Eleven years later‚ in 2005‚ U.S. companies spent $12.5 billion advertising online. No longer is that the irrational money of venture-backed start-ups with dubious business models; according to Nielsen/NetRatings‚ 25% of all display ads in 2005 promoted Fortune 500 companies. Advertisers already spent double the amount online that they spent in 2005 on billboards and other outdoor advertising
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of international law is the United Nations‚ and they govern international law through legal documents known as treaties. International law is enforced by the United Nations Security Council and the International Court of Criminal Justice. Effectiveness of International Law in Resolving Disputes International law is expanding over the years as many countries are now relying on it to solve their disputes. Most countries are part of regional organisations‚ such as the African Union and European
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1.0 : INTRODUCTION Introducing Mobile Technology A handbook for all schools in Northern Ireland 1 Schools across Northern Ireland have been contacting the Creative Learning Centres seeking advice‚ training and solutions on how best to deploy and integrate mobile devices in their classrooms. This handbook is designed to provide guidance to school leaders hoping to introduce mobile devices in primary or post-primary schools and to support them in making informed‚ well balanced
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Efficiency vs effectiveness Source: http://www.digital-knowledge.nl/dikn/en/to-develop/to-change/efficiency-versus-effectiveness.html Change is often difficult; sometimes it’s not. Sometimes it’s just a matter of looking at things differently. In our society efficiency is seen as very important‚ but should we really make efficiency that important? Perhaps by using slightly different‚ but very similar measures‚ the nett result is really different! The terms effectiveness and efficiency are related
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CHAPTER 1 The Problem and Its Background Introduction Computer-aided instruction (CAI) is an interactive instructional technique whereby a computer is used to present the instructional material and monitor the learning that takes place. CAI uses a combination of text‚ graphics‚ sound and video in enhancing the learning process. The computer has many purposes in the classroom‚ and it can be utilized to help a student in all areas of the curriculum. Computer-assisted instruction allows the students
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Effectiveness of Training and Development 1.0 Introduction 1.1 Background of the Study Every organization needs to have well trained and experienced people for performing the activities that have to be done. As the jobs become more complex‚ the importance of employee development also increases in a rapidly changing society. Employees training are not only an activity that is desirable but also an activity that an organization must commit its resources to if it is maintaining a viable and knowledgeable
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