ADVERTISING AND SALES PROMOTION DR. AMIT KUNDU EVALUATION OF PROMOTIONAL EFFECTIVENESS 15.1 Objectives of Measuring Advertising Effectiveness Measurable objectives enable companies to quantify the effectiveness of MC efforts. Measuring and evaluating MC programs is done to see whether objectives have been met and MC Programs have been effective (measuring the results). Accountability is a big issue in marketing communication. Evaluation and measurement provide feedback. Measuring MC efforts
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Introduction: Effectiveness of Internet Advertising Web advertising first appeared in 1994. Eleven years later‚ in 2005‚ U.S. companies spent $12.5 billion advertising online. No longer is that the irrational money of venture-backed start-ups with dubious business models; according to Nielsen/NetRatings‚ 25% of all display ads in 2005 promoted Fortune 500 companies. Advertisers already spent double the amount online that they spent in 2005 on billboards and other outdoor advertising
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of international law is the United Nations‚ and they govern international law through legal documents known as treaties. International law is enforced by the United Nations Security Council and the International Court of Criminal Justice. Effectiveness of International Law in Resolving Disputes International law is expanding over the years as many countries are now relying on it to solve their disputes. Most countries are part of regional organisations‚ such as the African Union and European
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A PROJECT REPORT ON INDUCTION TRAINING A CASE STUDY OF BHARAT HEAVY ELECTRICALS LIMITED HRD &ESI COMPLEX‚ SECTOR-16A‚ NOIDA-201301‚ (U.P.) SUBMITTED TO ALL INDIA MANAGEMENT ASSOCIATION CENTRE FOR MANAGEMENT EDUCATION MANAGEMENT HOUSE‚ 14 INSTITUTIONAL AREA‚ LODI ROAD‚ NEW DELHI-110003 SEPTEMBER 2013 BY ANKITA TYAGI REGISTRATION NO. 891120031 GUIDED BY DR. ANURADHA TYAGI ASSISTANT PROFESSOR For the partial fulfilment of Post Graduate certification in Management (HR) A PROJECT
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ARTHUR J. KOVER STEPHEN M. GOLDBERG AND WILLIAM L. JAMES CREATIVITY VS. EFFECTIVENESS? AN INTEGRATING CLASSIFICATION FOR ADVERTISING In many agencies‚ advertising creativity and effectiveness seem almost antipathetic. This research explores consumers ’ emotional reactions to help define advertising perceived as both creative and effective. In doing this‚ the article also raises questions about some standard individual measures of advertising response‚ opting in addition for measures of emotional
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Efficiency vs effectiveness Source: http://www.digital-knowledge.nl/dikn/en/to-develop/to-change/efficiency-versus-effectiveness.html Change is often difficult; sometimes it’s not. Sometimes it’s just a matter of looking at things differently. In our society efficiency is seen as very important‚ but should we really make efficiency that important? Perhaps by using slightly different‚ but very similar measures‚ the nett result is really different! The terms effectiveness and efficiency are related
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Effectiveness of Training and Development 1.0 Introduction 1.1 Background of the Study Every organization needs to have well trained and experienced people for performing the activities that have to be done. As the jobs become more complex‚ the importance of employee development also increases in a rapidly changing society. Employees training are not only an activity that is desirable but also an activity that an organization must commit its resources to if it is maintaining a viable and knowledgeable
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EFFECTIVENESS OF COMMERCIAL ANTACIDS INTRODUCTION pH is a measure of the acidity or basicity of an aqueous solution. Pure water is said to be neutral‚ with a pH close to 7.0 at 25 °C (77 °F). Solutions with a pH less than 7 are said to be acidic and solutions with a pH greater than 7 are basic or alkaline. An antacid is a substance which neutralizes stomach acidity. Antacids perform a neutralization reaction‚ increasing the pH to reduce acidity in the stomach. When gastric hydrochloric acid reaches
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American Academic Michael Porter‚ operational effectiveness means performing similar activities better than rivals do. Porter even states in his “What is Strategy?” article “operational effectiveness is necessary but not sufficient.” It is possible to achieve a competitive advantage in this way. However‚ it is not possible to achieve a sustainable competitive advantage in this way. This is what Porter is addressing when he states “operational effectiveness is necessary but not sufficient.” One must
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Effectiveness of ‘fat tax: The effectiveness of the fat tax Elasticity: when consumer is changing pattern of buying according to the change in price‚ eg. When its espcial they tend to buy more and if the price rises they don’t want a lot and if they don’t need they don’t even buy it. Inelasticity: when consumers buy products that they need the most and even if the price rise they buy it. Basic needs products‚ and if the prise is low they don’t buy more than what they need. The link between
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