Celebrity Endorsement and Impacts on Consumer’s Purchasing Decision By: Nisachon Tantiseneepong ID. 089095995 9/7/2009 MSc International Marketing Newcastle University Business School Supervisor: Dr. Matthew Gorton Table of Contents Title Page Acknowledgements Abstract Chapter 1 Introduction Chapter 2 Literature Review Chapter 3 Methodology Chapter 4 Results and Findings Chapter 5 Discussion Chapter 6 Conclusion References Appendices A B C Pictures of Advertisements Gucci Envy me Gucci
Premium Perfume Odor Amy Winehouse
Introduction Each celebrity is an individual human that has achieved public recognition for a reason; this can be due to their creative talent or based on sporting event (Iqani‚ 2012: 84). Despite their achievement‚ another factor that succeed in captivating the public’s attention is through their body shape. Often‚ people amazed by celebrity’s body from magazine cover when in fact it is all about image manipulation. Celebrities are human too‚ not all of them have a perfect shape. Through magazine
Premium Body shape Female body shape Celebrity
tend to worship celebrities‚ celebrity worship is a form of parasocial interaction in which individuals become obsessed with 1 or more celebrities. This obsession is similar to an erotomanic type of delusional disorder in which the individual believes that another person is passionately in love with them. A group of psychologist wanted to determine if this obsession/worship of celebrities had any common characteristics amongst the individuals. They conducted several test: celebrity attitude scale
Premium Psychology
voting for candidates who handle themselves the best during the campaign. The candidate who is the most charismatic‚ funny‚ and outgoing is usually the person who is going to get elected. This is becoming particularly true in the case of many celebrities who have entered the field of politics. Although these people‚ who have gained fame in another field‚ are not as qualified for the job as others in the election‚ they find themselves capturing the majority of the vote anyway. To truly understand
Premium Ronald Reagan Election
Negative Effects Technology Has on Teens Olivia Urzi June 6‚ 2014 Throughout the years technology has effect people around the world‚ teens were mostly effected by technology. Technology had not only made a positive effect on teens. But‚ technology has made a negative effect on teens‚ by keeping them from going out‚ exploring‚ and interacting with people. The negative effects electronics had on teens vary. From the way teens think of themselves‚ to the way they act‚ and how they interact
Premium Mobile phone Effect Obesity
you come across many brands of various products. When you see a brand‚ it immediately reminds you of the celebrity who has endorsed or promoted the brand. For instance‚ Lux may remind you of Shahrukh Khan‚ Ashwariya Rai or even Katrina Kaif. The image of the celebrity in the ad leaves a lasting impression on your mind which motivates you to buy the product. Endorsements‚ by famous celebrities‚ whose personality matches that of the product help to create certain impressions of that brand on consumers
Premium Amitabh Bachchan Bollywood Kaun Banega Crorepati
Effects Effects of teen pregnancies on the children involved. These children are far more likely to grow up in poverty‚ to have more health problems‚ to suffer from higher rates of abuse and neglect‚ to fail in school‚ to become teen mothers‚ to commit delinquent acts and adult crimes‚ and to incur failed adult marriages and other relationships. The burdens of early childbearing on disadvantaged teens are undeniable. Trying to untangle the factors which contribute to teenage pregnancy from
Free Teenage pregnancy Pregnancy Adolescence
it firsthand‚ it’s kind of hard to conceive of how brutal it is." Therefore even though a funnyman by day he still has time to put effort in what he believes. Rogen has gained most of his credibility through being the object of laughs using this effect for good in being part of hilarity for charity. His multidimensional credit is that of being a comedic icon. Rogen’s approach to contextual credibility is that in a sold out crowd at a stand up show he can make every person laugh at about any joke
Premium Comedy Humour Audience theory
Effects of Text Messaging Among Teenagers Introduction How often do/did you use your cellphone/smartphone as a teen? When I was a teen‚ I received my first cellphone at the age of 15. I thought personally this was the best invention ever created as a young teen and with that‚ I soon found out that I just entered a whole new social world with these new technology devices. I entered a generation that would be called the Tech-Generation filled with cellphones/smartphones and social media. I quickly
Premium Mobile phone Text messaging Instant messaging
What is celebrity endorsement? Defining a ’Celebrity’ Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness‚ extraordinary lifestyle or special skills are just examples and specific common characteristics cannot be observed‚ it can be said that within a corresponding social group‚ celebrities generally differ from the social norm and enjoy a high degree of public awareness. Celebrity endorsement
Premium Advertising