Fiji Water Mark Muraski BUS 330 Natasha Bell-Scott March 2010 Fiji Water Fiji water is more than just a rehydration product‚ it’s a lifestyle. In this paper I will explain how the three levels of product‚ augmented product‚ actual product and the core benefit relate to Fiji water. The packaging label is important to all manufactures and Fiji sells the idea well with its design. Fiji has used a new brand development strategy. When customers buy Fiji water they are showing that they
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Case Write Up Fiji Water and Corporate Social Responsibility Objectives of the case: 1. To understand how and why marketers have to embrace CSR to make their marketing strategies sustainable 2. To provide a forum for discussion‚ analysis and decision making on what the company can should do in order to successfully cope with the CSR challenges it faces Assignment Questions Answer the following questions based on your case analysis. 1. What factors contributed to the marketing
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International Management – 4th Case Study Summary – Fiji Water and Corporate Social Responsibility: Green Makeover or”Greenwashing”? 1. Introducing the Case The case traces the establishment and subsequent operation of FIJI Water LLC and its bottling subsidiary‚ Natural Waters of Viti Limited‚ the first company in Fiji extracting‚ bottling and marketing‚ both domestically and internationally‚ artesian water coming from a untouched ecosystem in the main of Fiji Islands. It takes us through the growth and
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on time: i The culture of Fiji is a tapestry of indigenous Fijian‚ Indian‚ European‚ Chinese‚ and other nationalities. Culture polity‚ traditions‚ language‚ food‚ costume‚ belief system‚ architecture‚ arts‚ craft‚ music‚ dance‚ and sports which will be discussed in this article to give you an indication of Fiji’s indigenous community but also the various communities which make up Fiji as a modern culture and living. The indigenous culture is an active and
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Deforestation is the permanent destruction of indigenous forests and woodlands. The term does not include the removal of industrial forests such as plantations of gums or pines. Deforestation has resulted in the reduction of indigenous forests to four-fifths of their pre-agricultural area. Indigenous forests now cover 21% of the earth’s land surface. In a forest the crowns of individual trees touch to form a single canopy. In a woodland‚ trees grow far apart‚ so that the canopy is open.
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DEFORESTATION Deforestation has been described as the cutting down of trees without planting others in their place. Deforestation‚ clearance or clearing is the removal of a forest or stand of trees where the land is thereafter converted to a non-forest use. Examples of deforestation include conversion of forestland to farms‚ ranches‚ or urban use. It is hard to think that there was a time when 90% of the earth was covered by trees‚ but this was once the case. More than half of the animal and plant
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The Melanesians and the Polynesians were first to settle in Fiji. Supposedly‚ the Fijian legend who went by Chief Lutunasobasoba led his people across the Pacific from Asia. These two diverse groups of people had established an improved society for this time period. Thousands of years later many famous explorers sailed past the island of Fiji‚ but never set foot on the island. The first European to encounter the island was Abel Tasman in 1643‚ which was by accident. Over a hundred years later British
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DEFORESTATION INTRODUCTION The clearing of tropical forests across the Earth has been occurring on a large scale for many years. This process‚ known as deforestation‚ involves the cutting down‚ burning‚ and damaging of forests. If the current rate of deforestation continues‚ the world’s rain forests will vanish soon‚ causing unknown effects on global climate and eliminating the majority of plant and animal species on the planet. It would also change the water and oxygen levels dramatically
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Deforestation Forests are vital for life‚ home to millions of species‚ they protect soil from erosion‚ produce oxygen‚ store carbon dioxide‚ and help control climate. Forests are also vital for us to live as they provide us with food‚ shelter and medicines as well as many other useful things. They also purify the air we breathe and water that we need to survive. Deforestation by humans is causing all of these necessary functions to be lessened‚ and hence damaging the atmosphere even further. Forests
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Date: February 16‚ 2011 To: Professor Koford From: Eric Walters Subject: Fiji Water Case Analysis As requested‚ I have looked at the case study. Below I have included the answers to the questions that you have posed to us. Ethical and Socially responsible Marketing and why marketers should be concerned about CSR and sustainability If a company markets ethically that means they are not just looking at what is legal‚ they are looking at what is morally right. To be socially
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