Table of content Table of content Introduction 1. Globalization and its definition 2. Globalization and Hospitality Industry 3. Challenges brought by Globalization 3.1 Globalizing marketing 3.2 Global promotion 3.3 Global advertising 3.4 Global e-marketing 3.5 Global pricing 3.6 Global ethics 4. Strategies and tends toward Globalization Conclusion References Introduction World maps define national boundaries‚ but those lines belay the increasingly clear nature of the global
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Task 1 Now being marketing executive and with reference of the above case of McDonald’s‚ discuss the concept of marketing for a service industry (such as Restaurant or Hotel) with relevant examples and also mention its characteristics. (1.1) M1 1.1 Marketing Marketing is the process to find out the needs‚ wants and the customers’ demands so that the customers will be satisfied after using that product. The process of discovering and translating consumer needs and wants into product and service specification
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CHAPTER OVERVIEW Hospitality is one of the world’s most exciting and rewarding industries. If you choose it for your career‚ you will select from a wide variety of employers‚ locations‚ and daily job activities that can lead to your success and personal satisfaction. In this chapter‚ you will review some important ways in which the hospitality industry is unique. You will also learn the definition of accounting and how accounting helps managers like you use financial information to make good
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Hospitality management Hospitality management‚ in hotel and restaurant management‚ is a very interesting and challenging program‚ which has become a popular career choice for most of the young generation in this century. This is a diploma program‚ which provides students the opportunity to become an excellent manager in the hospitality industry. The program is divided into four semesters. The first two semesters focus on basic managerial skills and the hospitality industry. In these semesters‚
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Effect of employee turnover on the performance of hotel in the hospitality industry in Nigeria: A focus on Rockview hotels Abuja and Trafford hotel. Chapter One 1.1 Background of the study Hospitality industry is an industry that provide the servives of food‚ drink and lodging facilities. The hospitality industry comprise of commercial and welfare sector. The commercial sector includes the hotel‚ restaurant‚ inn‚ guest house‚ vending services etc and the welfare sector are the hospitals‚
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concentrates on the effects of dealing with a disability in the Hospitality and Tourism Industry. There are many ways how disabled people can be affected in this area such as discrimination in employment‚ discrimination in being the customer‚ false advertisement and lack of support and facilities in the business. Whether it’s a mental disability such as dyslexic or a physical disability such as partially-sighted it can have an effect on both. For many in the tourism and hospitality world disabled people
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Globalization of the Hospitality Industry Jennifer Bratton University of Phoenix Globalization of the Hospitality Industry Introduction The hospitality industry strives from consumers wanting to get away from everyday stresses. These consumers want to relax and enjoy time away from everyday life. When a person is traveling they need a place to stay‚ a place to eat‚ somewhere to visit‚ and someone to make the arrangements for the travel. Hospitality is known for servicing the guests and making
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Hospitality Industry Knowledge 1. List six sources of current industry information: - Media: Such as newspapers‚ television‚ magazines and radio. The media publicises current information‚ trends developing and any government initiatives. - Customers: By doing customer questionnaires this can inform enterprises as to what they need to improve‚ as well as which staff are working well. - Information services: For example the Australian Bureau of Statistics and Tourism NSW (all these services
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{text:bookmark-end} {text:bookmark-end} {text:bookmark-end} Between the 1960s and 1970s‚ the abundant use of gasoline caused environmental issues (Conney & Yacobucci 2006)‚ such as vehicle emissions which will pollute the air. Environmental policy plays an important role in auto industry. In 1973‚ American enacted the CAFE which requires automakers to increase the average fuel economy of motor vehicles sold in the US to reduce the pollution (Bezdek & Wendling 2005)‚ this led to major changes in car design as well
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INTRODUCTION TO HOTEL MANAGEMENT IHM110 Week 2: Introduction to Hospitality Industry and the Origin of the Hotel IHM 110 Outline • Meaning and definition of Hospitality industry • The origin of the hotel • What service the industry provides and who it provides for • Characteristics of the hospitality industry IHM 110 What is the meaning of HOSPITALITY “The friendly reception and treatment of guest or stranger” ____________ “The act of kindness in welcoming and looking after the basic needs
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