THE ROLE OF MOBILE TECHNOLOGY IN MARKETING RESEARCH ABSTRACT Marketing Research is systematic gathering‚ recording and analysis of data about problems relating to marketing of goods and services. Survey related to consumer is essential through out the marketing process starting from new product development to decline stage of a product. The success of survey depends upon effective gathering of information. Effectiveness information is attained only when there is involvement on the respondent
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EFFECT OF INFORMATION TECHNOLOGY ON MOBILE COMMERCE Mobile communication are about to enter the third stage in their development‚ widely known as 3G. The significance of this technology is that it would enable internet access to the mobile devices.Mobile communication‚with the support of internet can be used as a source to perform various business and organizational functions more efficiently and effectively.. 1) Constant improvement and advancement in information technology had made
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Role of Information Technology in Relationship marketing By : Krishna Vaghela Role of information technology in Relationship Marketing The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker “ Abstarct: In today’s market customer is king and every activity gives centre place to the customer because this is time to make your business customer oriented. RM is defined as the identification‚ establishment‚
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Abstract Advertisements play a vital role in marketing of technology products. Over a period of time advertising has evolved as a vital communication system for both customer and business markets. The ability of advertiser depends upon how carefully prepared messages are delivered to target audience. From large multinationals to small retailers‚ all increasingly rely on advertising and on various forms of promotion to help them market product and services in the most efficient manner. With the
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Of New Technologies In Marketing & Research A wave of new technologies exists today to aid marketers in reaching and researching existing and prospective customers. The newest trends in marketing are based on and around the use of new technologies. With resources such as QR codes‚ social media marketing and mobile marketing‚ consumers are directly involved in activities that require an interaction around the benefits offered by a brand. Social Media Marketing Social media marketing. refers
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Recommendations * References Introduction Marketing in the simplest description attempts to understand customers in terms of what they buy‚ when they buy‚ why they buy‚ how much they buy‚ where they buy it‚ and with what they buy. Internationally‚ this means understanding culture. How marketing efforts interact with culture determines the success or failure of a product. "There are many examples of cultural differences that have affected marketing success or failure." (Buzzell) The relationship
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LED-backlit LCD TV: Sony KDL-55XBR8 Hoeun sousdey Part time Group II Level 11 A few weeks ago Senior Editor David Katzmaier reviewed Samsung’s LN46A950 LED-backlit LCD TV and declared it‚ "The most advanced television money can buy." He also said it "represents the peak of flat-panel LCD performance and picture quality." But then the Sony KDL-55XBR8 arrived and stole the crown from the Samsung. In the world of LCD TVs‚ the hot feature is LED-backlighting--and it doesn’t come cheap. The
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Abstract This paper aims to explain the strategic importance of branding in the technology industry and the significant role branding plays in creating brand identity & individuality. We will mention some major market factors that make technology companies invest in branding more than anytime before. We will also discuss how branding is essential for technology companies to differentiate their products from other companies that produce similar ones and also the role of branding in protecting the
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Corporation is a multinational corporation and it is one of the world ’s largest media conglomerates founded in Tokyo‚ Japan. One of its divisions Sony Electronics is one of the leading manufacturers of electronics‚ video‚ communications‚ and information technology products for both the consumer and professional markets. Sony Corporation is the parent company of the Sony Group and is operating in business through its six operating segments: including Electronics‚ Games‚ Music‚ Pictures‚ Financial Services
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Officials Trace Computer Virus In PhilippinesBy SETH MYDANSPublished: May 09‚ 2 A than a dozen law enforcement agents staged a raid Monday on a Manila apartment from which they said a malicious computer program was unleashed last week‚ disrupting computer systems around the world. They took one resident into custody and ordered his roommate‚ a woman‚ to turn herselfe agents‚ including two representing the Federal Bureau of Investigation‚ apparently expected to find the computer from which the
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