Unit 304 – Principles of marketing for travel and tourism Definition of Marketing: Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by
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understanding of tourism supply fundamental to the analysis of how the tourism sector is organized and operates? Supply is the result of productive activities and exists to meet the tourism demand. Supply can be classified into three categories: a) Descriptions of industry‚ its operations‚ management and marketing. b) The Spatial (geographic development) and interactions which characterise the industry on a local‚ national and international level (DMOs). c) The Effects resulting from
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Executive summary The following report provides the information about the tourism in Serbia. Serbia falls into two geographic region of Central and South-east Europe. Serbia is mainly known for adventurous tourism. Serbia is also blessed with various sceneries‚ rivers‚ monasteries‚ curative spas and many more. Serbia has got many types of tourism like; Spa tourism‚ adventure‚ cultural and rural tourism. The report shows statistical record of tourist inflows from domestic as well as from international
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Tourism in Malaysia Tourism means activities that occur when tourists travel and staying in places outside their usual environment for not more than a year for business‚ leisure and etc. It is the second largest foreign exchange earner‚ after manufacturing. Positive impact of tourism industry on economy 1. Contributed to foreign exchange earnings Tourism expenditures and the export and import of related goods and services generate income to the host economy and can stimulate the investment necessary
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THE EFFECT OF PEST INFESTATION IN THE HOSPITALITY INDUSTRY ASSESSMENT OF THE EFFECTS IF PEST INFESTATION IN THE HOSPITALITY INDUSTRY There are so many ways that pest infestation can have negative impact in the hospitality establishment which ranges from profit losses to lower employee morale‚ legal actions in form of fines‚ sanctions‚ closure of the hospitality premises‚ health risk etc. pest infestation not only destroy the hospitality reputation but can also cause physical damage to the
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Tourism And Sustainability THE WHOLE PICTURE TOURISM Lying on beaches with blue waters; indulging in a delightful package of fiesta and fun; enjoying delicious cuisine and accompany of the local. Probably the pictures that spring to mind when you hear ‘tourism’. Indeed‚ most people long for these when they consider going on a tour. Tourism is travel for recreational and leisure purposes. Apart from this‚ there are also ecotourism‚ educational‚ medical tourism. Sustainable tourism will be zoomed
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Movie Review: Twilight (2008) The movie Twilight is based upon the number one best-selling sensation by Stephenie Meyer with the same name; Twilight takes us into the world of Bella swan‚ played by Kristen Stewart‚ who is sent to live in the dreary Forks of Washington with her father. As the new kid in school‚ Bella is intrigued and attracted to one of the school’s outcast‚ Edward Cullen‚ played by Harry Potter’s own Cedric Diggory‚ Robert Pattinson. After Edward saves her life in a superhero-ish
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BUSINESS TOURISM MANAGEMENT EA [pic] INDIVIDUAL REPORT Business tourism can be defined as a convention‚ in the sense of a meeting‚ is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest. Business tourism industry is growing rapidly worldwide.Business tourism is having its own features which define it from the other types of tourism‚ and I would mention it in order to explain the importance of the industry
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14/11/2011 HERITAGE TOURISM & MUSEUM MANAGEMENT LESSON 2: TOURISM‚ HERITAGE & HERITAGE TOURISM (1st PART) Dr Christina Bonarou bonarou@gmail.com Alexander Technological Educational Institute of Thessaloniki‚ Greece Department of Tourism Management Definitions of tourism 2 All travel is not tourism. “Tourism comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes
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Growth for Sustained Development TECHNICAL SESSION IV: SECTORAL DEVELOPMENT 2: Services Tourism and Entertainment Srilal Miththapala BSc (Eng) ;CEng; FIEE; FIH; Project Director‚ E U Switch Asia Programme Greening Sri Lanka Hotels Project‚ Past President of the Tourist Hotels Association of Sri Lanka World Tourism Tourism is referred to by many as the world ’s largest and fastest growing industry. It accounts for over 9% of global GDP‚ and in spite of several external setbacks‚ still continues
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