1. Define the customer/prospect segments. In 1997 XM Satellite Radio was investigating how they could utilize customer segmentation to create a focused target market in their business plan. After proper consideration XM Satellite Radio determined that a multi-segmented approach would be advantageous to their business model. A multi-segmented approach would allow for XM Satellite Radio to tailor certain stations to meet the needs of large populations that share distinct characteristics. This approach
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A Survey of Cognitive Radio Systems Željko Tabaković Croatian Post and Electronic Communications Agency‚ Jurišićeva 13‚ Zagreb‚ Croatia zeljko.tabakovic@hakom.hr Abstract - A fundamental problem facing the future wireless systems is where to find suitable spectrum bands to meet the demand of future services. While essentially all of the radio spectrum is allocated to different services‚ applications and users‚ observation provide evidence that usage of the spectrum is actually quite low.
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Roles and functions of radio in society Radio is an electronic medium of audio communication Functions and roles Information .Through news‚ talk shows‚ adverts and other programmes‚ radio creates awareness in society of what is happening within and outside agiven the society. For example focus on Africa programme on BBC world service radio. Education. Through the documentaries‚ drama and quiz shows aired onradio. Society members are able to draw lessons. Look at instance of playson Hiv/Aids‚ agriculture
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News in Radio An Annotated Bibliography Steven Castellano Monmouth University News in Radio People are interested in hearing something new everyday on broadcasting radio stations. It can be news‚ music‚ sports‚ etc. What is interesting is how news from a radio station snatches a huge number of audiences. It is well known that people are interested in particular topics that keep them tuned in for new news content. Studies and writings published by researchers in this topic have been evaluating
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Radio is widely used mass communication medium and has a great potentiality in dissemination of information as radio signals cover almost entire world. More than 177 radio stations are there across the country. Almost 97 percent of the population is reached by the radio. Radio being a convenient form of entertainment caters to a large audience. With the invention of transistors this medium has reached the common man in urban and rural areas of India but the utilization of radio is more among rural
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Case: ADVERTISING RADIO FM BRAND 1. What is non – verbal communication? Why do you suppose that this commercial relies primarily on non – verbal communication between a young man and a gorgeous woman? What types of non – verbal communication are being used in this case? A form of message/communication in which language is not used is called non – verbal communication. Anthropologists point out that man used non – verbal means very long back before existence of linguistic symbols for communication
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XM Satellite Radio 1. Value proposition of XM to different consumer segments and primary target segment. XM had developed the capability to provide 50+ high quality (near CD quality) digital radio channels to cars and homes via satellite throughout the country. Such a service was not available before and has the ability to deliver uninterrupted service without any retuning needed. The value proposition here is high quality and ubiquitous radio broadcast‚ in addition to the variety of
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September 26‚ 2011 10:52 WSPC/INSTRUCTION FILE 14˙Sahpankum Asian-European Journal of Mathematics Vol. 4‚ No. 3 (2011) 523–544 c World Scientific Publishing Company DOI: 10.1142/S1793557111000435 ON RADIO NUMBER OF POWER OF CYCLES Laxman Saha∗ ‚ Pratima Panigrahi† and Pawan Kumar‡ Department of Mathematics‚ IIT Kharagpur Kharagpur‚ West Bengal 721302‚ India ∗laxman.iitkgp@gmail.com †pratima@maths.iitkgp.ernet.in ‡pawan@maths.iitkgp.ernet.in Communicated by M. R. R. Moghaddam
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A Very Old Man with Enormous Wings The short story A Very Old Man with Enormous Wings‚ represents a very interesting society and highlights key elements of the human nature. It is surprising how humans act the way they do. One wonders if it is selfishness or if indeed it is a fact that the greatest goal of any individual on this planet is to make himself happy‚ and to satisfy his or her own personal needs that he is a times rendered insensitive to the needs of other people‚ and does anything so
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A Very Old Man with Enormous Wings is a story that not only brings imaginary characters into play but also it combines imagination with events that we live everyday. For me‚ the background of the story is not unfamiliar at all‚ since the author Gabriel Garcia Marquez was born and raised in Colombia and I found most of the details of the story related to me when I used to live in South America. The magic realism used in this story illustrates many aspects of our society today. The reaction of the
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