CHAPTER-1 INTRODUCTION 1.1 MEANING The classic definition of an Entrepreneur is “a person who organizes and manages a business undertaking‚ assuming the risk for the sake of the profit.” The word ’entrepreneur’ is derived from the Old French word ’entreprendre’ which was first used by the economic ’theorist’ Richard Cantillon in 1755 in an essay where he used this term to describe a person who assumed the risk of buying goods in the belief that they could sell them at a higher price at a
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BUSINESS MANAGEMENT ( FMG0044 ) ASSIGNMENT 1 : “ THE SUCCESSFUL ENTREPRENEURS ” Lecturer : Sir Azizi Name : 1) Ahmad Zul Iqmal B. Zulkifli (012012051643) 2) Khoo Chee Hong (012012050692) CONTENT 1) Introduction 2) Profile / Background of the entrepreneur 3) The success characteristics / traits of the entrepreneur 4) How should I imply his / her success attitude to improve my personal development / my life ? 5) Conclusion INTRODUCTION Entrepreneurship
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WOMEN ENTREPRENEURS: Women entrepreneurs may be defined as a woman or a group of women who initiate‚ organize and run a business enterprise. In terms of Schumpeterian concept of innovative entrepreneurs‚ women who innovate‚ initiate or adopt a business activity are called business entrepreneur. It is the group of women or single women running an enterprise or company in order to earn profit. Now days because of women empowerment women are stepping-stone into the industries and are taking the
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WOMEN ENTREPRENEURS Concept An enterprise owned and controlled by women having a minimum financial interest of 51percent of the capital and giving at least 51 percent of the employment generated by the enterprise to women - Government of India A woman entrepreneur can be defined as a confident‚ innovative and creative woman capable of achieving self economic independence individually or in collaboration‚ generates employment opportunities for others through initiating‚ establishing and
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Matriculation Number : | 40073098 | Title: | A study of building and measuring brand equity in hospitality industry | Comments: | | Mark( /25) | Marked by : | Date : | Background to the Study and Overall Research Aim: If growing brand equity is the key to future business success‚ it makes sense that one should have a way to quantify and measure such equity. (Keller‚ 1997‚ pp.372-379) For hospitality industry‚ brand equity is an important intangible asset to hotel that has psychological
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Drive to Achieve The drive for achievements; and entrepreneur must be greatly motivated in accomplishing his/her goals or objectives. He/she should posses a psychological drive to achieve things that he/she set for him/her self as a target to take in a given time. This drive could make him/her self as a person that has a result oriented views in life. One of the entrepreneur who best described in this entrepreneurial skills is Steve Paul “ Steve” Jobs. He is best known as the co-founder‚ chairman
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“An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.” (Roy Ash) Thirty-two years ago‚ Steve Celar embarked on the journey of starting up his first business. After many years of struggle and hard work‚ his business has expanded into different areas other than what he had originally intended‚ all of those businesses are centered on cars but mainly‚ Hot Rods. Steve is the founder and sole-proprietor of Kalamity Kars‚ and Kalamity Krash Repair
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department. After 3 years working in shanghai‚ he started seeing a great opportunity‚ thanks to his progress in Chinese and with a great list of contacts in the textile industry. One day he was back to Madrid‚ he told me about his idea‚ starting his own brand. This idea has always been into his mind‚ but he saw the moment coming‚ and he was ready to start. His brother lends him the money to start the business‚ around 60.000€. So he could start opening one shop and start doing the business. Since I know
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Certified Angus Beef (CAB) is a brand name-based beef production organization accounts for retail and restaurant beef sales estimated to total $4 billion per year. CAB brand was formed in 1975 to provide high quality of beef to consumers. Its foundation was the creation of a USDA-certified brand which provided CAB legitimacy and the first-mover status that still guides its brand success today (Siebert and Jones‚ p3). CAB is the sole owner of its brand name. It sells “Certified Angus Beef” to upscale
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Concept of Entrepreneur The concept of Entrepreneurship is comparatively new and dynamic. The following eleven qualities/ attributes are considered to be some of the important ones for a successful entrepreneur on the basis of the research and experience is as follows:- a]High level of motivation‚ b]Moderate Risk-taker c]Self-confident with positive self concept‚ d]Excellent Leadership qualities e]Good Business acumen
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