Part-1 Introduction Origin of the Term Paper: A social networking service is an online service‚ platform‚ or site that focuses on facilitating the building of social networks or social relations among people who‚ for example‚ share interests‚ activities‚ backgrounds‚ or real-life connections. Social networking can help a business gain contacts‚ clients‚ and increased public awareness. Even entrepreneurs who run small businesses from their homes can take advantage of this resource to set up
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6 BRB 2002 October Brand Building [2 hours] [Total marks : 50] Attempt all questions. 1. (a) Answer in 1 or 2 sentences : (5 out of 8) i. Define Brand Position. ii. Give examples of natural elements that are being branded. iii. Define generic branding. iv. Define brand loyalty. v. How can you leverage a strong brand? vi. Define brand identity. vii. Define brand Personality. viii. Define Brand Awareness. (b) Answer in 3 or 4 sentences : (5 out of 7) 1) Differentiate between Brand and Product. 2) Differentiate
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frequently refer to ’brand values’ as if everyone knows what we mean. It is assumed that there is a general understanding that a brand stands for something and what it stands for must have a value. These values can be critically important or small inconsequential things but above all they are the things which give the brand its worth and differentiate it from all others. Through these brand values a product or service is enhanced beyond its functional purpose. In this context the brand provides the consumer
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CASE D-5 : OSIM ; BUILDING A GLOBAL BRAND OSIM is a multinational company that markets‚ distributes and franchises a comprehensive range of healthy lifestyle products‚ which cover four key areas such as health‚ fitness‚ hygiene and nutrition. The objective of OSIM is to cultivate in consumer a positive outlook toward life and healthy living through the shopping experience. Brand identity is how the company wants the consumer to perceive their product or their brand. The brand identity of OSIM is
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Murphy 12 October 26 Twitter Phenomenon Living in an Era where digital and social media is on the rise every single day‚ Author Clive Thompson presents to us on how twitter creates a sixth sense. When one thinks of sixth sense one automatically thinks psychic-like abilities. However‚ in this context Clive explains to us social proprioception through websites like twitter. Social proprioception-is giving a group of people a sense of itself. In more layman terms‚ social proprioception is ones
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teiMany social networking web sites have a lot of bells and whistles. Sites like MySpace and Facebook let users build profiles‚ upload pictures‚ incorporate multimedia‚ keep a blog and add strange programs into homepages. But one web company with a very simple service is rapidly becoming one of the most famous social networking service providers: Twitter. Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to
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http://www.sb.iub.edu.bd/internship/spring2006/0110234.pdf Internship Report Spring 2006 A research to explore customer satisfaction level of customer in context of Berger Paints Color Bank‚ Bangladesh. Submitted by‚ Md Assad Kibria (ID #0110234) Submitted to‚ Mr. Sohel Islam School of Business Independent University‚ Bangladesh April 30th‚ 2006. Dated: April 30th‚ 2006 Mr. Sohel Islam Internship Adviser School of Business‚ Independent University‚ Bangladesh. Baridhara‚ Dhaka.
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Challenges for social entrepreneurs The field of social entrepreneurship is growing rapidly and attracting increased attention from many sectors. The term itself shows up frequently in the media‚ is referenced by public officials‚ has become common on university campuses. One of the most important reasons behind the popularity of social entrepreneurship is the inherently appealing stories about entrepreneurs and how they confront challenges. Finding the funding‚ building strong infrastructure
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Using Twitter to Effectively Make a Brand Reach Out to the Millenials Twitter is an online free micro blogging and social networking site founded by Biz Stone and jack Dorsey in 2006. It enables those using it to read and send tweets‚ which are 140-character short bursts of information. Users can also include in the tweets links having other content and broadcast them either publicly or privately. Companies and many business firms are nowadays using it as a way of engagement with customers. It offers
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A Dream of A Social Entrepreneur “I have a dream that in the near future‚ Ecolife Café will become the bridge of knowledge for people in Phu Long and promote Community Ecotourism for the Protection of Mangrove so that tourists and foreigners will know and love the community initiatives to protect the green environment here‚ and then have a chance to experience life with local people in our island.” Lying on the coastal island of Cat Hai‚ Hai Phong City‚ Phu Long commune’s population is consisted
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