Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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Developing and maintaining trust at work Trust is difficult to describe‚ but we know when it is or is not present in a company‚ the key to trust is any healthy relationship and is the basis of the workplace. When building and maintaining trust in the workplace it is vital that I meet aims and objectives set in my workplace. Trust is the base for good communication‚ motivation and contribution of hard work‚ also the extra effort that my workers invest in work; it is important that working as a team
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WHY GREEN BUILDINGS ARE IMPORTANT TODAY ? I Introduction Green building (also known as green construction or sustainable building) is the practice of creating structures and using processes that are environmentally responsible and resource-efficient throughout a building’s life-cycle: from siting to design‚ construction‚ operation‚ maintenance‚ renovation‚ and demolition. This practice expands and complements the classical building design concerns of economy‚ utility‚ durability‚ and
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Analysis of Team building: general problems and solutions Abstract Purpose and approaches - This paper aims at analyzing the existing problems in team building for a hospital which consist of independent and multidisciplinary teams. It outlines the deficiencies of independent teams in communicating information and achieving organisational goals. Then it further explains the difference between interpersonal conflicts‚ intragroup conflicts and intergroup conflicts‚ followed with alternative solutions
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12 Essential Characteristics of an Entrepreneur 12 Essential Characteristics of an Entrepreneur An entrepreneur is a businessperson who not only conceives and organizes ventures but also frequently takes risks in doing so. Not all independent business people are true entrepreneurs‚ and not all entrepreneurs are created equal. Different degrees or levels of entrepreneurial intensity and drive depend upon how much independence one exhibits‚ the level of leadership and innovation they demonstrate
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| Brand Personality | | | | Brand Personality Just like human beings‚ a brand soon assumes a personality. It is a set of characteristics associated with a brand. Drawing analogy with human personality‚ brand personality is unique‚ distinctive and enduring and provides the brand a differentiation from competitive offerings. It is built by the overall experience of the consumer with the brand ‚ which inturn is affected by the expected value from the brand. There are many forces that
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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classified into three categories based on the price Product overview: Lifebuoy is one of the oldest brands of soap bar that is market by the Unilever group. The original Lifebuoy was first produced in 1895 in the UK. Though the soap is no longer produced in the UK‚ it is still produced in many countries around the world and is the market leader in every Asian market that it is sold. The brand is very popular among the rural population with more than 50% of its sales in rural Asia. With a goal to
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Literature Review of Financial Literacy Building Wealth as a Nation Denise Fesel WRIT 391‚ Spring 2 UMUC 10 May 2012 Literature Review of Financial Literacy Building Wealth as a Nation American adults have not mastered basic economic skills and are considered financially illiterate. When it comes to the financial literacy of America’s young people‚ the news is equally disturbing. In 2006 former Federal Reserve Chairman Alan Greenspan stated that “our children
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Vol. I – Intelligent Buildings - Show-Ling Wen‚ Chiang-Pi Hsiao‚ Ching-Tzu Chen INTELLIGENT BUILDINGS Show-Ling Wen Department of Architecture and Urban Design‚ Chinese Culture University‚ Taipei‚ Taiwan Chiang-Pi Hsiao Architecture and Building Research Institute (ABRI)‚ Taipei‚ Taiwan Ching-Tzu Chen College of Environmental Design‚ Chinese Culture University‚ Taipei‚ Taiwan U SA NE M SC PL O E– C EO H AP LS TE S R S Keywords: intelligent building‚ design specifications
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