2010:129 BACHELOR THESIS Social media and brand awareness - a case study in the fast moving consumer goods sector Maria Johansson Luleå University of Technology Bachelor thesis Marketing Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2010:129 - ISSN: 1402-1773 - ISRN: LTU-CUPP--10/129--SE SOCIAL MEDIA AND BRAND AWARENESS A case study in the fast moving consumer goods sector Maria Johansson 2010-06-09 Luleå University
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Both Facebook and Twitter are social networking tools. But while they have many similarities‚ they are different in many ways. Are the two competing for the same audience? Content Sharing Content shared on Twitter is likely to always be different than content shared on Facebook. Twitter only submits text posts‚ while essentially all forms of media can be posted on Facebook. Advertising Facebook’s advertising business is largely based on targeting users according to information they declare
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Informative Speech Outline General Purpose: To Inform Specific Purpose: To inform my audience of how Twitter has changed the way we communicate Central Idea: Twitter has revolutionized the way people all around the world communicate‚ bringing the entire world into the same conversation within seconds. I. Introduction In the last century‚ the world has been introduced to many new modes of communication‚ some more revolutionary than others. In the past twenty years we have seen several that have
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Drawbacks of Twitter to Businesses Twitter is considered as a major social media network helping businesses. However the use of twitter also has many drawbacks. I have pointed out some disadvantages of twitter specifically to businesses. Some companies use twitter to share employee ideas and thoughts through twitter. Even though it seems like an advantage for a company‚ employees might get caught up on other tweets that they have a self interest on. For example‚ A Canucks fan might get caught
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Entrepreneurship w/ Innovative Study Questions: 1.) Define entrepreneurship? Atleast 2 definition. 2.) What is entrepreneur? 3.) Characteristics of entrepreneurship. 4.) Advantages or Benefits of becoming an Entrepreneur. 5.) Disadvantages of becoming an Entrepreneur. Answer : 1.) Entrepreneurship- is the willingness to take risks and develop‚ organize and manage a business venture in a competitive global marketplace that is constantly evolving. An entrepreneurial spirit of innovation and
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Brand Value & Its Significance to Customer Marketing Abstract A successful brand is the most valuable resource a company has. In fact‚ one authority speculates that brands are so valuable that many companies include a “statement of value” addendum to their balance sheets to include intangibles such as the value of their brands. Brands are used as external cues to taste‚ design‚ qualify‚ prestige‚ value and so forth. In other
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Carmen Ji Instructor Vogel Art100 3/25/2013 Critique of Exhibition “Intimacy” At the beginning I didn’t really understand why Zoe Bray used “Intimacy” as the title of the exhibition‚ until I appreciated those works again and again‚ I finally knew what it means: the artist wanted the audience to get to know what’s in her eyes‚ being her‚ sharing her inner-most feelings and make a unity of understanding both the artist and the works. The work that resonated with me the most was the oil painting
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own career path"‚ I would think of being an entrepreneur. You may wonder is an entrepreneur actually a small-business owner since they are both people who set up and operate a business. I would say somehow they are different. Although many small-business owners possess the same drive‚ creative energy‚ and desire to become big-business owners‚ others may be content to operate a business that provides a comfortable living. By contrast‚ a typical entrepreneur is a risk taker who tries to make the business
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Revolution of sports: Content analysis of twitter Christopher Newport University Revolution of Sports: Content Analysis of Twitter Introduction With the evolution of social media‚ Twitter has become one of the top marketing instruments used by athletes all over the world. I want to discover the positive and negatives of presenting all thoughts to the media for public criticism. Professional athletes can use social media to connect with fans and share
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result in the ownership of anything. Experiences represent what buying the product or service will do for the customer Chapter 8 - slide 1 Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter Eight Products‚ Services‚ and Brands Building Customer Value Copyright © 2009 Pearson Education‚ Inc. Publishing as Prentice Hall AwS/MKT202/NSU Chapter 8 - slide 2 What Is a Product? Levels of product and services Core benefit Actual product Augmented product Product and Service Classifications
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