in the business world today. It ’s important to recognize that most companies do not utilize these tools effectively. They certainly don ’t use all the tools in an integrated fashion to maximize synergy. This is of course what IMC is all about‚ using the best possible mixture of the tools in an integrated fashion where the synergistic effects of the chosen mix are far greater than any of the tools used "stand alone"‚ consequently delivering promotional messages with more intensity and/or more cost-efficient
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Social Networking: A Potential Tool for Effective Marketing1 Mohammed A Razzaque‚ The University of New South Wales Abstract While social networking sites such as MySpace‚ Facebook and others allow their users to communicate with other users via a shared connection‚ they also enable them to draw power from one another. This new user empowerment of social networks has important implications for marketers. This paper examines how marketers can use such networks as innovative tools
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Design Tool for Social Messages Summary: Here we are going to discuss about the T-shirt designing tool for creating a personalized design for your apparel. We will discuss how they are emerging as a great way of imparting social messages. Creative design on t-shirts and apparels is becoming commonly practiced trend today. T-shirt designing tool is high in demand these days due to trendy customized designs on T-shirts required by people to promote various social causes. There are various social welfare
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Case Study Facebook vs. Twitter: The Coming Facebook-Twitter Collision Business Strategy Submitted by: Sunita Shrestha IAU ID: 102236 King ’s College Facebook vs. Twitter: The Coming Facebook-Twitter Collision Introduction A social networking website launched in February 2004‚ Facebook has gained in some made up war with rivalries: MySpace and LinkedIn. However‚ Twitter‚ the micro blogging site started in 2006‚ has forced Facebook onto a collision course despite having some key difference
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Introduction Case studies allow understanding and analyzing‚ the business scenario in better way. They help to facilitate learning and building strategies while one is working. The following report highlights three cases‚ Shimla dairy‚ The Cola Wars and Starbucks. Different tools for analyzing these cases can be applied in order to understand them in a better way. Some of the tools are: - * PEST Analysis * SWOT Analysis * Advantage of first mover * Barriers to entry * Buyers * Weapons
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advertising. Social media is interactive‚ whereas traditional marketing is passive. •Can you respond or “talk back” to the ad? Watching television‚ listening to the radio or reading a newspaper‚ for example are all forms of traditional marketing. The reader/viewer/listener is passively reading the paper‚ watching TV or listening to the radio and is confronted with an ad. The only way around the advertising is to turn the channel or page. Whether you want the ad or not‚ you get it. However‚ with social media
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Entrepreneur Hall of Fame | | Prepared for: Selina Tomasich Course Coordinator Innovation‚ Creativity and EntrepreneurshipWritten by: Ainsley Coomber student University of the Sunshine CoastStudent ID: 1062239Submission Date:Word Count: | Executive Summary This report is to recommend an appropriate funding body for the retail industry. This report analysis business entrepreneur Sam Walton and how he made a successful organisation Wal-Mart. Included are definitions of an entrepreneur opportunity
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Works on the Consumers Introduction A brand is a name that influences buyers. This definition captures the essence of a brand: a name with power to influence buyers. But‚ what really is a brand? People around the globe are now living in a ‘branded’ world. This might sound obscene but in most cases‚ it is clearly evident. Most consumers prefer to buy a product with a well-known or a popular brand than buying an unpopular one. Some buy products with brands that connote ‘extravagance’ or capacity
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Role of the Entrepreneur in Setting Up a Business By Osmond Vitez‚ eHow Contributor * * * * Print this article Entrepreneurs are the individuals who start new businesses in the economic marketplace. These individuals may start businesses for a variety of reasons‚ including working for their own self-interest‚ making more money‚ improving their local community or enhancing their quality of life. While entrepreneurs may face a number of issues when starting a business‚ they usually
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Annie Clark Blueberry Muffins I had made a series of different muffins before including‚ banana‚ lemon and chocolate chip. I made blueberry muffins because i wanted to see how a different recipes turned out and everybody in my family had different preferences to what they liked. I think my muffins went well however some worked more than others. For example‚ some rose more than others‚ and some of the muffins may have been considered too ‘gooey’. However some family members liked all of them
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