Individual Assignment 3 - OSIM: Building a Global Brand 1)What is the meaning of the brand identity of OSIM? Brand identity of OSIM refers to how OSIM wants its consumers and potential consumers to view OSIM and its products. OSIM wants to improve the quality of life of its customers through the use of OSIM’s products and view OSIM as a leading global brand. What are the different aspects of this identity? OSIM’s brand identity‚ includes its name‚ trademark‚ communications‚ and visual appearance
Premium Brand management Brand Branding
Strategic Analysis Tools for High Tech Marketing Carmo A. D’Cruz Xodus Business & Technology Solutions‚ Inc. www.XodusBTS.com Abstract High Tech Marketing is characterized by high levels of technical and market uncertainties‚ rapidly declining prices‚ collapsing markets and shortening product life cycles. Conventional strategic analysis tools are inadequate for effective analysis in developing high tech marketing strategy. This paper reviews a portfolio of cotemporary strategic analysis tools that have
Premium Marketing
Social Media as an Employee Recruitment Tool Sarah L. Bicky Hospitality Management Syracuse University and Linchi Kwok (Lingzhi Guo) Hospitality Management Syracuse University ABSTRACT Social media can be used in the hospitality industry as a recruiting tool. Social networking sites are able to provide a method for recruiters to build two-way communication and engage job candidates. The appeal of lower costs for corporations also makes social media an attractive recruiting method. However‚ there
Premium Employment Social network service Facebook
Social Business: Ridding The World Of Its Evils One Misfortune At A Time. Muhammad Yunus. Building Social Business: The New Kind of Capitalism that Serves Humanity’s most Pressing Needs. Social Business: Ridding The World Of Its Evils One Misfortune At A Time. Muhammad Yunus’ “Building Social Business: The New Kind of Capitalism That Serves Humanity’s Most Pressing Needs” is a book that discusses Yunus’ idea of a “social business”‚ his numerous collaborations with companies in order to rid
Premium Bangladesh Microfinance Sociology
Most Successful Entrepreneurs Of The Year Philippines 2005 ________________________________________ ENGINEER GREGORIO G. SANCHEZ‚ JR. Founder Lacto Bacillus Pafi Techno Resources Corp. Innovation Entrepreneur 2005 Engr. Gregorio G. Sanchez just had to find a way to keep alive the hundreds of piglets in his livelihood program. A kitchen experiment resulted in a food supplement formula that fattened the piglets and eventually‚ became the foundation of a full-blown business. Engr
Premium Philippines Entrepreneur
1. Introduction The entrepreneur is an important economic factor in the economic market‚ the roles of which have substantial influence on the growth of the venture. The core objective of this essay is analyzing the relevant change of the role played by the entrepreneur regarded as a manager in the different periods of a venture’s life cycle. This essay consists of four main parts which are used to illustrate that topic. Above all‚ clarify the main aim and structure of this essay in the introduction
Premium Entrepreneurship Entrepreneur Factors of production
BULDING SOCIAL BUSINESS Social business is a non-loss and non-dividend company dedicated entirely to achieve a social goal. Muhammad Yunus‚ a Bangladeshi banker. Economist‚ founder of Grameen bank and Nobel Peace Prize recipient explains in his book what social business is and how it can help the development of our communities. Yunus‚ previously was a professor of economics where he developed the idea and concepts of micro-credit and micro-finance. In the early seventies‚ Bangladesh was in a terrible
Premium Muhammad Yunus Poverty Bangladesh
Mark Zuckerberg Born in 1984‚ Mark Zuckerberg is an entrepreneur who‚ along with two of his fellow students‚ founded Facebook while still studying at Harvard. Facebook is a social website that is privately owned‚ and is used by its members to put up details about themselves through pictures and profiles. It is based on similar sites available to students at various universities. The intention of these sites is to allow students to become better acquainted with one another. The Launching of Facebook
Premium Facebook
Table of Contents 1. Introduction 3 2. What’s the Difference between e-Business and e-Commerce? 3 3. Who is FedEx? 4 4. Ebusiness at FedEx 5 4.1. E-Operations at FedEx 5 4.2. E- Human Resources Management (HRM) at FedEx 8 4.3. E- Marketing at FedEx 9 4.4. E-Commerce at FedEx 11 5. How does E-Business increase market share at FedEx? 11 6. How has e-technology lead to augmentation of earnings at FedEx? 13 10. The e-Business Strategy – What are the Risks? How do you mitigate these? 15 11
Premium
Privacy Issues and Monetizing Twitter Strengths The first strength that Twitter has is its large amount of users. Twitter has hundreds of millions of users and the number continues to go. This is a quality strength because it give Twitter a large audience to send information to. It is a powerful thing to have such a large base of people all under one system. Twitter can utilize large group of people in multiple ways. The size also makes Twitter appealing to other outlets and companies. The amount
Premium Twitter