“Tony Tan Caktiong” Tony Tan Caktiong is the founder and current Chairman and CEO of Philippine fast food chain Jollibee. He graduated from the University of Santo Tomas with a degree in chemical engineering. Caktiong had initially planned an ice cream parlor when he founded Jollibee‚ then subsequently added additional dishes such as hamburgers‚ french fries‚ and fried chicken. Food and family are two essential elements behind the success of both Tony Tan Caktiong and his company‚ Jollibee
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Industrial Marketing at Latin American country:- Management at a large manufacturer located in the Mexican state of Nuevo León decided to improve productivity at one of its subsidiaries by investing several million dollars in state-of-the-art production equipment. As word circulated about the planned investment‚ vendors in Asia‚ Europe‚ and North America put together proposals. One such vendor was American company “Y”‚ which had a global reputation for quality products and service. Management
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Apple‚ Inc. Marketing Strategy Plan Prepared by Techno-Geek Consultants MARKETING APRIL 28‚ 2012 BY: GROUP C Executive summary Apple has dominated the market with its innovative line of products like iPod‚ iPhone and iPad. Steve Jobs and Steve Wozniak started Apple in 1976‚ and in the 34 years until the launch of the iPod‚ the company had many difficulties. In 1980‚ Apple was leading the market with its Macintosh that was worth $1B annually. Their product stood alone at the top in a primitive
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CHAPTER-1 INTRODUCTION 1.1 MEANING The classic definition of an Entrepreneur is “a person who organizes and manages a business undertaking‚ assuming the risk for the sake of the profit.” The word ’entrepreneur’ is derived from the Old French word ’entreprendre’ which was first used by the economic ’theorist’ Richard Cantillon in 1755 in an essay where he used this term to describe a person who assumed the risk of buying goods in the belief that they could sell them at a higher price at a
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Mark Zuckerberg Born in 1984‚ Mark Zuckerberg is an entrepreneur who‚ along with two of his fellow students‚ founded Facebook while still studying at Harvard. Facebook is a social website that is privately owned‚ and is used by its members to put up details about themselves through pictures and profiles. It is based on similar sites available to students at various universities. The intention of these sites is to allow students to become better acquainted with one another. The Launching of Facebook
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GREAT LAKES INSTITUTE OF MANAGEMENT TERM – V CONSUMER BEHAVIOR A CASE STUDY Is Indian Premier League (IPL) well marketed? Prepared by:- Tanvir ali Saiyad (FT 13483) Cricket is being hailed as a religion in India. It is said that cricket unites Indians better than any religion can ever do. Although Hockey is the national game of India‚ it is cricket that enjoys supremacy in terms of fan following. From a school going kid to retired old man‚ the charisma of cricket has enchanted almost
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Name: Saadia Mazhar Class: MCOM Subject: Principles Of Marketing Assignment: Case Study Date: 01/11/2010 C A S E S T U D Y Question Number 1: Avon was selling its products for 112 years by using the motto “Ding Dong‚ Avon Calling” successfully. Demand of Avon’s beauty products was very high and selling was
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“Strategic marketing focuses on choosing the right products for the right growth markets at the right time” (Jain & Haley‚ 2009‚ p. 26). When Lipitor hit the market in 1997 that is just what it achieved – the right product‚ the right growth market‚ and the right time. Lipitor quickly gained the No. 2 spot with 18% of the market share within the first year that led the way to gain the top spot as the market share leader. Warner-Lambert developed the drug initially but needed to catch up in
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Marketing Case Study Lamy Case Study Analysis of Marketing Strategies Segmentation Lamy is acting very successful in their core business of writing instruments. Their relevant market is separated into 50 % of fountain pens and the other half of ballpoint pens and others. The demographic customer aspects are especially focused on age. The initial writing target group represents children between five and seven years. In addition the advanced writing target group include young and schoolchildren
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Marketing Answer-1 Our tea company launch in behind 2009‚ Hamilton- based Tea business Zealong is trapping into profitable Asian markets with a exclusive present yummy‚ and arrogantly New Zealand tea that’s completely noticeable back to the date and places it was selected. To make the world’s purest tea. Zealong grows 100% pure tea. Marketing Strategies Marketing is all about managing the four P’s • Product- in the Zealong Tea Estate‚ Zealong tea grown from unharmed atmosphere with highest ordinary
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