Bukidnon State University-MOGCHS External Studies Center Don Apolinar Velez Street‚ Cagayan de Oro City MARKETING 102 Submitted by: Mingo‚Lurdelin Napone‚ Rey Tommy R. Omandam‚ Janette Pimentel‚ Regine Ramos‚ Janlyn I. Roxas‚ Celina Romero‚ Rochelle Sajonia‚ Catherine Salva‚ Astred Joy Saylon‚ Eunice Tagud‚ Mary Joy Submitted to: Mr. Romualdo Gabriel Instructor March 2012 Avon’s History David H. McConnell didn’t originally intend to create a beauty company. A traveling
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Entrepreneur Identity Box Some of the characteristics that others know that I have are‚ curious‚ persistent‚ determination‚ risk taker‚ and I’m independent. I’m curious because I want to know what goes on around the world‚ how things are made. I’m persistent because I don’t let someone’s negativity bring me down. I stick to my dreams. I’m independent because I like working by myself. I usually get distracted by others so I choose to work on my own. I’m also a risk taker because‚ I like taking
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13 Service- Characteristics of a service (Figure 13.1): 1. 4. 2. 5. 3. 6. Marketing challenges of services (Table 13.1)- How search‚ experience and credence qualities affect customer evaluation of service quality- Dimensions of service quality (Table 13.2)- Managing delivery of exceptional service quality (p. 432)- Nonprofit marketing- Nonprofit marketing objectives- Chapter 14 Brand- Brand name- Brand mark- Trademark- Brand loyalty- 3 degrees
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factors that can be changed‚ particularly on the service side of the business. To succeed in the auto business marketing has to be concentrated on both the sales and service aspects of the business. The challenge is that marketing vehicles differs from marketing services for those same vehicles‚ and services pose distinct marketing challenges. Marketing a vehicle consists of both marketing the core product (the vehicle that responds to the customers’ primary need and involves transfer of ownership)
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Women entrepreneurs may be defined as a “woman or a group of women who initiate‚ organize and run a business enterprise”. Government of India has defined women entrepreneurs based on women participation in equity and employment of a business enterprise. Accordingly‚ a woman run a enterprise is defined as “an enterprise owned and controlled by a women having a minimum financial interest of 51% of the capital and giving at least 51%of the employment generated in the enterprise to women”. Women entrepreneurs
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is one of the 21st Centuries most successful entrepreneurs. This report will take a closer look into Bill Gates whilst simultaneous exploring entrepreneurship and its role in business‚ entrepreneurial approaches to opportunity and innovation‚ management and leadership‚ growth and longevity in additional to entrepreneurial traits and characteristics. Contents Executive Summary i 1.0 Introduction 1 2.0 The Opportunity Recognised 1 3.0 The Entrepreneur 2 4.0 Managing and Leading 3 5.0 Growth and
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CASE STUDY OF MARKETING ON WAFER INDUSTRY ( PERK AND KITKAT) WHAT IS CONSUMER BEHAVIOUR? Consumer behaviour refers to the behaviour that consumer display in searching for‚ purchasing‚ using‚ evaluating & disposing of products & services that they expect will satisfy their needs. INTRODUCTION ON THE CHOCOLATE INDUSTRY Indian Chocolate Industry as today is dominated by two companies‚ both multinationals. The market leader is Cadbury with a lion ’s share of 70%
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Administration Marketing Management BUSA 633 Company Case AirAsia: The Sky’s the Limit Submitted to Dr. Harbi Hasan Saturday‚ 22 December‚ 2012 Contents Contents ...................................................................................................................................................... 2 1 Introduction.......................................................................................................................................... 3 1.1 1.2 Case Overview
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A Dream of A Social Entrepreneur “I have a dream that in the near future‚ Ecolife Café will become the bridge of knowledge for people in Phu Long and promote Community Ecotourism for the Protection of Mangrove so that tourists and foreigners will know and love the community initiatives to protect the green environment here‚ and then have a chance to experience life with local people in our island.” Lying on the coastal island of Cat Hai‚ Hai Phong City‚ Phu Long commune’s population is consisted
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Quantitative Methods • Dance with Chance • Black Swan 4 QUANTITATIVE METHODS CASE MAPPING Chapter Basic Concepts of Scales & Measurements Detailed Syllabus Nominal‚ ordinal‚ interval and ratio scales. Review of central tendencies and dispersion Session Key Concepts 1 Scales Case Study College Canteen’s Decreasing Beverages’ Sales: Analysis Dilemmas Abstract Meant for ‘Scales of Measurement’‚ this case study presents Raghu’s • analysis dilemma‚ the owner-manager of Matrix canteen‚ which sells
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